2016 Mobile Design & UX Trends
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By all metrics, worldwide mobile usage eclipsed desktop in 2015. So why are you still designing your ecommerce site for desktop? In this essential workshop, we’ll explore how to create an intuitive, effective, responsive mobile experience for your customers. Learn how to optimize for different devices and operating systems, create concise navigation, make strong use of images, forms, and buttons, and employ powerful design cues to lead your customers from homepage to checkout. MivaCon 2016, Thursday session 3.
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2016 Mobile Design & UX Trends
- 1. MivaCon 2015 V.O.D. Put picture of the order form here 2016 Mobile Design & UX Trends Nes Lopez
- 3. Mobile E-commerce • Mobile commerce accounts for 30% of US e-commerce and is expected to grow 300% faster than traditional e-commerce • 9 out of 10 consumers keep their phones within reach 24/7 • About ⅔ of Americans own at least two digital devices (a desktop, smartphone, tablet or laptop). And more than ⅓ own all three • 80% of people don’t leave home without their mobile device. • 62% of people make mobile purchases at least once a month 7 Mobile Commerce Trends for 2016, mooveb.com, January 2016
- 4. Mobile E-commerce • Mobile Web will outpace Mobile Apps, people don’t want to download • Physical and Online worlds will continue to converge • Mobile commerce transactions are expected to top $142 billion in 2016
- 5. Mobile Apps v. Mobile Web 5
- 7. Expectations • Customers expect to be engaged appropriately • Contextual experience on different multiple devices • Desktop experience adapted to Mobile with Responsive Web Design (RWD) • Consistent look and feel, identifiable call to action, fast customer data input an speedy checkout • Efficient and ease-of-use • Security, trust seals and well-known badges
- 9. Trends • Create mobile experiences that deliver exactly what customers need in their immediate contexts • Adapt commerce experience to Mobile with Responsive Web Design • Mobile Experience Optimization (MEO) • Coupons, rewards, flash sales, loyalty programs and personalized offers • One-Finger shopping • Growth of Mobile will force to optimize mobile checkouts • Social proof, product reviews, testimonials and endorsements
- 10. Design and UX
- 11. Customer experience • Visible and easy search function. • Enticing offers and promotions. • Identifiable call to-action for checkout. • Social proof and customer reviews • Engage users in new features.
- 12. UX Experience Simple and easy search feature Deals and offers
- 13. UX Experience Social proof in product details Easy to read and call-to-action
- 14. UX Experience Important information above the fold Full featured basket summary
- 15. Mobile Design Trends Guide users thru new features
- 16. Mobile Design Trends Full-width Menu Drop-down
- 17. Mobile Design Trends Side-loading cart
- 18. Mobile Design Trends PayPal Express Checkout and Amazon Checkout
- 19. Design and UX • Keep things clean and legible • Clear call-to-action • Get as much data in one screen • Entice customers with promotions and offers • Quick and easy checkout process
Hinweis der Redaktion
- The explosion of mobile over the last few years has been staggering. By next year, the twenty billionth mobile phone will be sold. And not only are there many more mobile devices, we’re all becoming more reliant on them. In fact, 9 out of 10 consumers in the U.S. keep their phones within reach 24/7. This has significant ramifications for retailers, particularly for online commerce, where mobile commerce already accounts for 30% of U.S. e-commerce and is expected to grow 300% faster than traditional e-commerce.
- Mobile Web will outpace Mobile Apps, people don’t want to download a company specific app.Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
- As we can see here, mobile browsing has been having significant growth v. dedicate mobile apps over the last couple of years. This means more people rather go to target.com or zappos.com instead of downloading the standalone mobile app.
- Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
- I selected a couple of examples of mobile commerce stores to highlight some of the features I’ve mentioned. ebay does a great job of featuring a straight forward and simple search bar. Target in this other case is focusing on offers and promotions, right as you land on their mobile commerce site you can see them feature 4 promos.
- In this example we see this product from battery mart .com where it’s gathered quite a bit of social proof, they've received 175 reviews and has a rating of 4.6 out of 5. Knowing that others are buying the product you are and had a good experience is extremely reassuring. They also have a clear call to action to leave a review.
- In this other example to the left, walmart.com does a great job in presenting valuable information on the first load of the product page: search, promo, product title, reviews, price, promo price, quantity adjust, registry, wish list and add to cart. BTO sports in this case summarizes their basket with all important information, prod description, subtotal and other charges, regular checkout and paypal.
- This is a great new feature for this year that is becoming increasingly popular. Macy’s.com does a fantastic job of highlighting and guiding their customers thru the new features of their store.
- Another feature that has been picking up steam is the full-width menu drop down from the top off the page. Here we have a couple of examples of mobile ecommerce sites that use this feature.
- Another Mobile Design trend is to have quick access to the shopping card without needing to leave the current page/product/category you’re looking at. In this example, Clothing brand UNIQLO has a side-loading shopping cart.
- Easy checkout options are becoming a huge trend, PayPal Express and Amazon checkout are making for quick and easy mobile shopping experience.