This document provides an overview of Apple Inc., summarizing its history, products, leadership under Steve Jobs, and approach to organizational behavior. It notes that Apple was co-founded in 1976 and was incorporated in 1977, experiencing rapid early growth. Under Jobs' leadership, Apple shifted its focus from computers to consumer electronics, removing "Computer" from its name in 2007. The document discusses Jobs' visionary leadership style and commitment to innovation, quality, and customer empathy at Apple. It also outlines some of Apple's programs and policies to support employees, such as training, benefits, and efforts to promote health, wellness, and diversity.

1. HUNGRY.
STAY
FOOLISH.”
-Steve Jobs(1955-2011)
PRESENTED BY:
Shubhi Mittal
Bachelors with honours in business studies,
Delhi university

2. I would like to thank my teacher
MRS. PRATIBHA VERMA for her
eminent help and support.

3. WHAT’S APPLE?
• Apple Inc., formerly Apple Computer, Inc., is an
American multinational corporation headquartered
in Cupertino, California.
• It designs, develops, and sells consumer electronics, computer
software and personal computers.
• Its best-known hardware products are the Mac line of
computers, the iPod music player, the iPhone smartphone,
and the iPad tablet computer.
• Its consumer software includes the OS X and iOSoperating
systems, the iTunes media browser, the Safari web browser,
and the iLife and iWork creativity and productivity suites.

4. LET US DISCUSS ITS HISTORY!
• The company was co-founded by Steve Jobs, Steve Wozniak and
Ronald Wayne on April 1, 1976.
• It was incorporated as Apple Computer, Inc. on January 3, 1977
without Wayne, who sold his share of the company back to Jobs
and Wozniak for $800.
• During the first five years of operations, revenues doubled every
four months, an average growth rate of 700%.
• The word "Computer" was removed from its name on January 9,
2007, the same day Steve Jobs introduced the iPhone, reflecting its
shifted focus towards consumer electronics.

5. Steve Jobs and
Steve
Wozniak

6. COMPANY’S IDEOLOGIES!
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Empathy for Customers
Aggressiveness in Achievements
Positive Social Contribution
Innovation and Vision formation
Individual Performance
Team Spirit
Pursuit of Excellence and Quality work
Individual Reward
Excellent Management

7. JOBS AS A
BUREAUCRA
TIC LEADER!

8. TACKLING PROBLEMS WITH
PATIENCE! somebody
“You have probably had
punch you in the stomach and it
knocks the wind out of you and you
cannot breathe. The harder you try
to breathe, the more you cannot
breathe. And you know that the
only thing you can do is just relax so
you can start breathing again.”
- Steve Jobs, after he was ousted from Apple
Computer, in 1985.

9. Personality Attributes
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Visionary
Risk Taker
Emotional Stability
Openness to Experience
Highly Focused
Committed and Persistent
Passionate
Positive Attitude
“ I am convinced that about half of what separates the successful entrepreneurs from the nonsuccessful ones is pure perseverance.”
- Steve Jobs, in 1995

10. An Aura of Charisma!
• Vision: “One person, one computer”
• Risk: “Slice it, dice it, and if it looks good, eat it for
breakfast”
• Highly optimistic
• Highly focused
• A continuous trigger – motivation
• Quest for perfection
• Make the change and not go with the changes
• Quoted as a “ brilliant and impulsive leader”

11. Shows off his
legendary charisma
when introducing
new products at
press conference.
at the
launch of
first
iphone

12. The Managerial Grid
As per Blake and Mouton’s managerial grid jobs
always worked at the optimum level!

13. Jobs ,A transformational leader!
• Space for creativity
• Perceived as a great motivator and a good
coach
• “ ..my job is not be easy on people, but to
make them better.
• “ An apple without Jobs!- can it exist??
• Good job or good JOBS?

14. Inspirational words!

15. COMPANY EMPLOYEES
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PROUD
INVOLVEMENT
CHALLENGE
FAIRLY TREATED
VALUED

16. EMPLOYEES’ BENEFITS
•Discounts
•Holidays
•Health and life
•Fitness
•Counseling
•insurance
“Competitive rate of pay and performance
related rewards”
“Benefits packages depend on employees’
position, location, and years with the company”

17. APPLE AS AN EMPLOYER!
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Health assessments
Medical examinations
employee wellness programmes
smoking cessation programs
Seminars on nutrition
Adapt to employees needs
Managing employees mistakes

18. TRAINING AND
DEVELOPMENT
•Training workers on their
rights
•Training managers on their
obligations
•Supplier Employee Education
and Development (SEED)
program

19. Concern towards customer needs
• Approach customers
• Probe politely to understand all the
customer’s needs
• Present a solution for the customer to
take home today
• Listen and resolve any issues or concerns
• End with a fond farewell and an
invitation to return

20. Let’s reach to a conclusion!
Is Organizational Behavior Apple’s top priority?
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OFCOURSE YES!
Employees Assistance Programs
Extra Bonuses
Support of workforce diversity
Very high ethical standards
All lead to such a conclusion!

21. Think different!!!
Thank you!