Social Media 101 - Surrey International Writers' Conference

REBECCA BOLLWITT
Miss604.com/contact
Miss604.com/Twitter
Miss604.com/Facebook

@Miss604
#SiWC2011

Please tweet about
this talk

@Miss604
#SiWC2011

Pancakes, coyotes, loud vacuum cleaners in the hallway.

@Miss604
By 2008 I had my content ﬁgured out, #SiWC2011

but there was something missing...

@Miss604 Twitter Usage

Miss604.com Trafﬁc

@Miss604
#SiWC2011

http://www.thecreativepenn.com/2010/02/22/publisher-simon-schuster-says-authors-should-blog-and-social-network/

@Miss604
#SiWC2011

Social Media 101

@Miss604
#SiWC2011

Blogs
200,000,000

@Miss604
#SiWC2011

YouTube
300,000,000

@Miss604
#SiWC2011

Flickr
10,000,000

@Miss604
#SiWC2011

Twitter
100,000,000

@Miss604
#SiWC2011

Facebook
500,000,000

@Miss604
#SiWC2011

It's easy to see the associated risks of a life-logging device. From
stalkers to identity theft, recording such information (and to unlock
its true value, posting it online) makes us vulnerable to all manner of
bad actors.
But what about the cost of not sharing? In the online
realm, that might mean you simply don't exist.

Pete Cashmore of Mashable
on CNN.com

@Miss604
#SiWC2011

Blog

RSS Feed

SEO

@Miss604
#SiWC2011

SEO

@Miss604
#SiWC2011

Companies that blog have far better marketing results*
55% more visitors to their site
97% more inbound links
434% more indexed pages

*HubSpot

@Miss604
#SiWC2011

•Free
•Online-based
•Owned by Google
•http://YourSite.Blogspot.com

@Miss604
#SiWC2011

•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com

@Miss604
#SiWC2011

•Free
•Online-based
•Powering 10 million + counting
•http://YourSite.WordPress.com
•80-90% of SEO is covered
•You control 100%
•Endless theme & design possibilities
•Plugins
•Advertising

@Miss604
#SiWC2011

Community online ofﬂine

@Miss604
#SiWC2011

Community online ofﬂine

Engaging in a conversation

@Miss604
#SiWC2011

http://wholefoodsmarket.com/twitter

YourSite.com/Social

@Miss604
#SiWC2011

What
Website that is updated
frequently
Subscription
Comments
Point of View

Why
To share your thoughts
Have a discussion
Grow your audience
Share your passion
Your home base
online

@Miss604
#SiWC2011

2nd Largest
Search Engine in
the World

@Miss604
#SiWC2011

http://www.youtube.com/watch?v=OFv2W7Duqiw

@Miss604
#SiWC2011

http://www.youtube.com/watch?v=IztorYlqD9Y

@Miss604
#SiWC2011

http://www.assistingauthors.com/2011/author-youtube-channel/

@Miss604
#SiWC2011

What What
Website that is updated Video & photo sharing
frequently Entertainment
Subscription Cataloging/Storage
Comments Licences/privacy options
Point of View

Why Why
To share your thoughts Share photos & videos
Have a discussion Make them searchable
Grow your audience Bring trafﬁc to your
Share your passion site/blog
Your home base
online

@Miss604
#SiWC2011

Source: HubSpot

@Miss604
#SiWC2011

Saying as much as you
can...

...140 characters at a time

@Miss604
#SiWC2011

Anatomy of a Tweet

Click to Reply

How the Bookmark Click to Retweet
tweet was
posted

@Miss604
#SiWC2011

@Replies
@Mentions

@Miss604
#SiWC2011

The Retweet
RT

@Miss604
#SiWC2011

The Hashtag #

@Miss604
#SiWC2011

Search

@Miss604
#SiWC2011

How to get started...

@Miss604
#SiWC2011

• Sign up with a good name

@Miss604
#SiWC2011


• Setup your proﬁle

@Miss604
#SiWC2011



• Start making updates

@Miss604
#SiWC2011

Public or Private?

“I ﬁnd it ironic that Detroit
is known as the ***
motorcity and yet no one
here knows how to ***
drive.”

@Miss604
#SiWC2011




• Find people you want to follow

@Miss604
#SiWC2011





http://mashable.com/2009/05/08/twitter-authors/

@Miss604
#SiWC2011





http://www.globaltvbc.com/onthego/twitter/index.html

@Miss604
#SiWC2011





• Use the right tools

@Miss604
#SiWC2011

UberTwitter
Twitter for iPhone, HootSuite, Echofon

@Miss604
#SiWC2011

HootSuite.com

@Miss604
#SiWC2011






• It’s not always SELL SELL SELL

@Miss604
#SiWC2011

• Sign up with a good name We have flowers for sale!

• Setup your profile Visit our website!

Flowers are awesome. We
• Find people you want to follow have them! Come to our
store, visit our website!

• It’s not always SELL SELL SELL It’s a beautiful day to sell flowers.

Stop by our store today!

@Miss604
#SiWC2011

• Sign up with a good name New Blog Post: How to care
for cut ﬂowers when you get
• Setup your proﬁle them home [link]

• Start making updates We’re participating in the Fort

• Find people you want to follow Langley Festival. Stop by between
9 & 5 on Saturday for great
• Use the right tools deals.

• It’s not always SELL SELL SELL
A beautiful wedding bouquet
put together by Jane: [PIC]

@Miss604
#SiWC2011

What What What
frequently 140 character updates
Entertainment Share info & thoughts
Comments Share links
Licences/privacy options
Point of View

Why Why Why
To share your thoughts Share photos & videos Learn & engage
Have a discussion Make them searchable Build and audience
Grow your audience Bring trafﬁc to your Drive trafﬁc to your
Share your passion site/blog site/blog
Your home base
online

@Miss604
#SiWC2011

Anatomy of
Add multimedia a Status Update

Tag people Add a location Who can see it

@Miss604
#SiWC2011

Anatomy of
a Status Update

How it was posted

“Like” the post or
comments on the post

@Miss604
#SiWC2011

Sharing

@Miss604
#SiWC2011

Community
online ofﬂine

@Miss604
#SiWC2011

Ask
Questions

@Miss604
#SiWC2011

Privacy

@Miss604
#SiWC2011

What What What What
frequently 140 character updates Updates, photos, videos
Entertainment Share info & thoughts Social timeline
Comments Share links
Licences/privacy options
Point of View

Why Why Why Why
To share your thoughts Share photos & videos Learn & engage
Have a discussion Network with a community
Make them searchable Build and audience
Grow your audience Share with friends/family
Bring traffic to your Drive traffic to your Drive traffic to your site/
Share your passion site/blog site/blog
Your home base blog
online

@Miss604
#SiWC2011

Know what you want to achieve

Determine your level of engagement
& stick with it

Determine your level of privacy

Social Media 101 - Surrey International Writers' Conference

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Social Media 101 - Surrey International Writers' Conference

Ähnlich wie Social Media 101 - Surrey International Writers' Conference (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Social Media 101 - Surrey International Writers' Conference

Hinweis der Redaktion