Presentation from Picnic 2011. At the festival the main topic was urban live. This presentation aims to show that there new needs. The key idea is to transform data into meaningful information, helping each one of us to cope with the factors influencing our lives. One way do that is to use data more and better. Journalists could take a role in this. This is what data-driven journalism is about.

1. From
Attention
to
picnic 2011
Trust
How data-driven journalism
can help us in the urban
future
@mirkolorenz
Innovation Projects
Deutsche Welle

2. #ddj
#picnic11
2

3. This presentation proposes a shift of
media models: From attention to
trust, from guessing to knowing.
One group that could use this model
are journalists, by working with
available data more and better.
Data-driven journalism is the process
to do that. In this presentation we
cover some aspects of why and how
this would be a perspective.
- September 2011
3

4. Three sections
Old story: How we see the world
New story: What data can tell us
1000 stories: Perspectives
4

5. old story

7. You are here

8. You are here
your circle of trust

9. To survive, we rely on:
our senses
our experience
advise from family and friends
conventional wisdom

10. For the future,
this is not enough

11. Business?
Drive for continually growing profits
data analytics
business intelligence

13. Brands
Corporations

14. Government Statistics
Brands
Taxes
Marketing
Corporations
Consumer
Mortgages Credit
Checks

15. Government Statistics
Brands
Internet
Taxes
Marketing
Social Media
Corporations
Consumer
Mortgages Credit
Checks

16. Disparity of access to
understandable
data enables
„modern cheating“
(small and big)

17. „Small“ examples:
Ending a mobile phone subscription
Identity theft/phishing
Compare costs of products/services
Understanding full cost of a loan

18. Big examples:
Subprime crisis
Debt crisis
Privacy

19. recent innovation:
tracking everyone in
real-time

20. Ask yourself:
Who owns your data?
Photo: Mirko Lorenz, 2011 (Tekniska museet, Stockholm)

21. Ask yourself:
Who owns your data?
Photo: Mirko Lorenz, 2011 (Tekniska museet, Stockholm)

22. Why is it collected?
Where is it stored?
Why is it kept?
How is it used?

24. Source: Apple

25. new story

26. We need a process to transform data into story
DEF:
DATA-DRIVEN JOURNALISM
= WORKFLOW

27. Source: Worldbank

28. BETTER FILTERS
Source: David McCandless, Information is Beautiful

29. ...show the context
Source: David McCandless, Information is Beautiful

30. ...show the context
Source: David McCandless, Information is Beautiful

31. OPEN DATA

32. WHY A NEW STORY?
FS Michaels: Monoculture.
How One Story is
Changing Everything, 2011

33. the GNP measures everything, except
that which makes life worthwhile
Robert F. Kennedy (1968)
Robert F. Kennedy Address,
University of Kansas, Lawrence Kansas,
March 18, 1968
Link

34. Go to: guardian.co.uk home Go
Search: Entire site Search
News Sport Comment Culture Business Money Life & style Travel Environment TV Video Community Blogs Jobs
CROWDSOURCING
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Most line items added (last 48 hrs)
Thanks everyone for your valiant efforts so far. all time
You're amply justifying our hope that many hands can make light work of the thousands of anon-27236 5 line items
documents released by Parliament in relation to MPs’ expenses. We, and others - perhaps
mdouble8 3 line items
you? - are still using these tools to review each document, decide whether it contains
interesting information, and extract the key facts. emsilly 2 line items
Some pages will be covering letters, or claim forms for office stationery. But somewhere in
here is the receipt for a duck island. And who knows what else may turn up. If you find Most pages reviewed (last 48 hrs)
something which you think needs further attention, simply hit the button marked “investigate all time
this!” and we’ll take a closer look.
dmelda
Source: Guardian
22 votes
How to get involved:
anon-27236 17 votes

36. NEW MODELS TO FINANCE THIS

37. Q: WHAT ARE THE DATA TOOLS
FUTURE GENERATIONS WILL
THINK ARE INDISPENSABLE?

38. VISUALISING WHAT AFFECTS US
WORLD
COUNTRY
PEOPLE CITY
GROUP
OPEN + NOT-SO-OPEN DATA

39. VISUALISING WHAT AFFECTS US
MEDIA
WORLD
COUNTRY
PEOPLE CITY
GROUP
OPEN + NOT-SO-OPEN DATA

40. Journalists,
where do you
add value?
Quote Jeff Jarvis

41. SWITCH IN MEDIA MODELS:
FROM ATTENTION TO TRUST

42. VISUALIZING WHAT IS NOT SENSEABLE
_Source: Visual.ly, 2011

43. VISUALIZING WHAT IS NOT SENSEABLE
_Source: Visual.ly, 2011

44. VISUALIZING WHAT IS NOT SENSEABLE
_Source: Visual.ly, 2011

45. Text
CHANGING JOURNALISM WORKFLOWS: DATA TO STORY
Team Ingest Filter Produce Publish Distribute Measure
Rethinking media workflows
Vision Cloud Media Use Case

47. Trustable services

48. Trustable services

49. Trustable services
Transparent
Open
Individual
No hidden agenda

50. TO GET THERE:
TOOLS
TRAINING
EXAMPLES

51. 1000
stories

52. THE
MOVIE?

53. ON A GLOWING RECTANGLE NEAR YOU
THE
MOVIE? DATA STORY
DIGGING DEEPER
„Surprisingly
helpful“
-- User
„Our city is now a better place“
-- Local Authority
„It‘s a wonder how we could do without it“
-- Government
AN OPEN DATA PRODUCTION

54. REWRITING THE
SCRIPT

55. COME JOINS US

56. thx

57. DISCUSS, ADD, ARGUE?
TWITTER: #DDJ
Some ideas and concepts presented here have received funding from the
European Community's Seventh FrameworkProgramme (FP7/2007-2013)
under grant agreement n° 257019 (VISION Cloud)