Digital transformation is gaining speed, and leaders across the B2B industry are experiencing fast-growing pressure to dominate in the digital-first economy. According to McKinsey, only 8% of companies believe their current business model will remain economically viable through digitization, further propelling B2B’s biggest players to invest massively in digital business models. Industry giants 3M & Z-Tech (Part of Ab InBev) are reimagining how they do business with the marketplace model. Both companies are leveraging Mirakl’s marketplace technology to introduce a modern, online B2B buying experience with greater convenience, a wider selection, and an improved customer experience. In this Platform Pioneer Executive Symposium, hear Luiz Gondim, CTO at Z-Tech and Global VP, Innovation at AB InBev, and Krasen Dimitrov, International Program Manager at 3M, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how they are leading the next generation of B2B eCommerce with a marketplace. You’ll learn: - Why Z-Tech (Part of AB InBev) and 3M are investing in a marketplace strategy now to drive their digital transformation - How marketplace is empowering Z-Tech (Part of AB InBev) & 3M to expand revenue opportunities, scale faster with less risk, and improve the customer experience - Actionable takeaways from executives who have been in your shoes when considering a marketplace launch

1. How 3M & Z-Tech (Part of AB InBev) Transformed
B2B Commerce with a Marketplace
Wednesday, December 9th 2020

2. ©2020 Mirakl, Inc.
Introduction: Today’s Panelists
Joe Cicman
Senior
Analyst
Krasen Dimitrov
International Program
Manager
Luiz Gondim
CTO & Global VP
Innovation

3. December 9, 2020
How Businesses Transform B2B
eCommerce with a Marketplace
Joe Cicman
Senior Analyst

4. In 2019, 85% of executives went to sleep at night with the
view that digital was a nice-to-have

5. COVID wrote the business case — our future is digital.
…but how?

6. Advanced firms
are heavily
investing in digital
transformation
% of respondents who say their
organization's investment in
digital transformation efforts
increased during the COVID-19
pandemic.
Source: Forrester's Business Technographics Business and Technology Services Survey, 2020
Beginner
Transform
experiences
Intermediate
Transform
business
Advanced
Transform
markets
74%
57%
21%

7. Platforms are the Future of Distribution

8. Thousands of
Marketplaces Will
Exist
Each participant can own the
presentation of the value chain

9. Platform
Businesses Will
Disrupt Your
Industry
A platform business makes
money from services delivered
via apps and APIs.
Provides services with expansive
reach and a low delivery cost
Aggregates the contributions of
suppliers and partners
Generates insights to spawn
newer, stickier services
Rapidly launches new services

10. Platform Business
Winners Follow
Three Practices
Integrate forward to embed
services into your customer's
world
Maintain a clearheaded
commitment to commercialize
services via APIs
Embrace the stepwise approach
pioneered by the software
industry

11. Your Journey to Marketplace Success

12. Platform
Businesses Follow
A Common Path,
From Application
Toward
Marketplace

13. Build Platform
Businesses Where
You Are
Differentiated
The obvious place to start is where you
have an existing path to customers
A more disruptive opportunity is to use
your platform to reach new customers
If a capability doesn't
differentiate you,
then you should
seek co-innovation
partners

14. Thank You.
Joe Cicman
Senior Analyst