Auteur : Adrian GERBER, Innovation Consultant, Berne, Suisse, Atizo Réalisé lors du 4ème Atelier Microtechniques & Innovation de Minnovarc, les 11 et 12 octobre 2012, Ste-Croix, Suisse Plus d'infos sur www.minnovarc.fr

1. Open Innovation
the wisdom of the crowds
Atélier Minnovarc - Octobre, 2012

2. The wisdom of the crowds
Why is the studio joker so popular?

4. What is Atizo?
Media
Community
Innovators: 17'087 Customers
Ideas: 73'210
Projects: 183
Company
Founded: 2007
Science 12 employees
Offices: Bern & Zürich

5. Atizo Community

6. Who are our customers?

7. How it works
Brainstorming: Ask a question and gain hundreds of innovative Ideas

8. How it works
Brainstorming: All Ideas arrive in the same format

9. How it works
Survey: Create an environment to maximise your success

10. Customer Benefits - Marketing
Using top level crowdsourcing tools.
Involve customers in to the development of new products.
Lower the amount of flops, by involving customers in
evaluation.
Use social media activities by including our facebook app.
Improve customer loyality by collecting customer insights.

11. Customer Benefits - Development
Simplify and speed up the innovation process.
Involve stakeholders in to the development of new products.
A tool to fight organizational blindness.
Using cool innovation tools.
Focused brainstorming on a carefully selected topic.

12. Customer Benefits - HR
Increase employees motivation by collecting insights.
Involve employees in to the development of new products.
Simplify and speed up the innovation process.
Using cool innovation tools.
A tool to fight organizational blindness.

13. Possible fields of application
Products &
Aervices Strategy
Marketing
Processes

14. Rivella is using Atizo with their consumers

15. Wander is using Atizo
with their consumers and employees

16. Cendres+Métaux is using Atizo with employees