Milena Regos provides tips on personal branding and social media marketing. She discusses success stories like receiving a replacement vehicle through effective use of Twitter and blogging. The document also outlines key principles for personal branding including trust, using social media for free research, traffic and customer service. Specific case studies show how social media campaigns increased engagement for businesses and non-profits through contests and promotions.

1. Milena Regos
@milenaregos

2. SOCIAL
Personal Business

5. Personal Branding
Challenge: Purchased a lemon truck from Chrysler. Dealt with nonresponsive car dealership and
corporate.
Result: Received a brand new truck an amazing customer service thanks to Twitter and blogging.

6. Tony Hsieh Zappos.com
1.8 mil+ followers on Twitter

8. Personal Branding

9. Personal Branding

14. #1: Trust

15. #1: Trust

16. #2: Free Research

18. Success Stories:

19. #3: Traffic

20. Facebook reaches 3 out of
every 4 Internet users in the US
Source: Comscore, February 2011

21. #4: Customer Service

22. #4: Customer Service

23. #5: Low
Cost to
entry but
not free

24. #6: New Business
Comes from:
• Facebook 67%
• Blogging 57%
• Twitter 42%
2011 Social Media Marketing Report

25. #7: It’s
the
Future

26. Facebook
friends
numbers
linked to
brain size
Source: ABC News Oct 19, 2011

27. 60% of brand
followers are
more likely to
recommend a
brand to a friend
after following
the brand on
Twitter
Source: Mashable.com Oct 20, 2011

28. 50% of brand
followers are
more likely to
buy from that
brand
Source: Mashable.com Oct 20, 2011

29. 56% of
consumers said
they are more
likely to
recommend a
brand to a friend
after “Liking” a
brand on
Facebook
Source: Mashable.com Oct 20, 2011

30. 51% of
consumers said
they are more
likely to buy a
product after
liking a page on
Facebook
Source: Mashable.com Oct 20, 2011

31. Engage
Created a fun and
engaging contest at
Diamond Peak Ski
Resort, played by the
mascot Diamond Pete.
People had to guess
“Where Diamond Pete
is?” during the off season.

32. Success Stories:
• Diamond Pete went hiking,
traveled the world, and visited
various sights around Lake
Tahoe. People loved the idea
and every day they
commented on the next clue,
creating a viral effect with it.
• The contest ended after 30
days but our fans kept it going
by putting photos and videos
with Diamond Pete in it.

33. What’s the ROI?

34. Case Study: Diamond Peak Ski Resort
Goal: Increase Facebook likes and engagement. Use a trackable offer to generate skier visits.
Tool: Facebook Advertising
Result: 365% increase in likes, 30% increase in post views, 42% increase in post feedback, 464
skier visits, Hermes Platinum Award for Social Media Campaign

35. Success Stories:
Offer: Free Birthday Lift Ticket
promoted with Facebook ads
Results:
• 10,655,283 impressions
• 365% increase in likes
• 30% increase in post views
• 42% increase in post feedback
• 464 new customers
• Cost: $1,897.99
• The campaign received
Hermes Platinum Award for
social media campaign

36. Case Study: Sliding on the Cheap
Goal: Develop Facebook social media presence and increase email subscribers
Result: 5,021 likes. 20% increase in email subscribers.

37. What’s the ROI?

38. What’s the ROI?
Results:
• 10,655,283 impressions
• 365% increase in likes
• 30% increase in post views
• 42% increase in post feedback
• 464 new customers
• Cost: $1,897.99

39. What’s the ROI?

40. Thank you!
Milena Regos
@milenaregos
milenaregos@gmail.com
775-771-6863
http://www.outandaboutmarketing.com
http://www.slideshare.net/milenaregos
Images photo credit: Creative Commons