1. SOCIAL MEDIA G I A N T
Mike Volpe
Phylencia Taylor & Samiha Sohan
COMM – 522 – 003W
Social Media Strategies & Tactics
April 14, 2012

3. Bachelor of Arts – Economics and Government
Bowdoin College, Brunswick, Maine
1993 – 1997 . Summa Cum Laude Graduate
• Football Hall of Fame Athlete
• Keynote Collegiate Speaker
MBA – Marketing, Entrepreneurship, Startups
MIT – Sloan School of Management
Cambridge, Massachusetts
2001 – 2003
• 2001 – 2003 GPA 4.8/5.0 – Focus in Marketing,
Product Management, Strategy and
Startups/Entrepreneurship
• Patrick J. McGovern “59 Entrepreneurship
Award
• Thomas Peterson Merit Scholarship
• President of Marketing Club, Member of Sloane
Entrepreneurs and Mass Tech Trek

4. Volpe had several positions before becoming an industry
GIANT with HubSpot:
 Director, Marketing Operations – 2 yrs. – SolidWorks
 Marketing Manager – 1 yr. - SolidWorks
 Business Development Mgr –1 yr. - Found
 Marketing Manager –1 yr. - Gazoontite.com
 Financial Analyst, 2 yrs. - DB Alex. Brown (Tech/Internet)

5. Chief Marketing Officer
@ HubSpot - a marketing software company
 Since Volpe joined HubSpot in March 2007,
the company has grown:
 From about a 12 beta customers to
over 5,000 customers
 From 5 employees to 300 employees
 And Volpe has Raised over $65 million of
venture capital in three rounds of financing

6. HubSpot is a sophisticated lead generation machine, focused on
B2B customized INBOUND marketing automation.
InBound is a HubSpot coined term, a marketing strategy that
focuses on attracting prospective customers by offering useful
information. 100% B2B - $15M
(2010)
• Supports over 60 sales reps Organic Search
Referrals
• Generates over 35,000 leads per month Paid Search
• which are scored and prioritized based on custom Direct Traffic
designed algorithms that estimate the probability of a SEO
lead closing into a sale
Social Media
Lead As Customer
• The best leads go to the sales team
Marketing Experts
CRM Features
• and the other leads go into a lead nurturing program with
Lead Sourcing
about a half-dozen different segments
Nurturing
Source: http://customerexperiencematrix.blogspot.com/2011/03/pond-just-got-more-crowded-google.html . David Raab, Raab Associates

7. HubSpot’s Business
Engagements:
www.hubspot.tv
www.hubspot.com
www.blog.hubspot.com
webinars

10. • The way consumers shop for
products has changed as
well as they way they
communicate.
• People spend more time
on social media than email.
• There are 200 million people
on the “Do Not Call” list in
the U.S., and 86% of people
use a DVR to skip over
advertisements.
• The era of paying for
advertising to drive sales is
OUT, and the era of using
inbound marketing to engage
and attract sales is IN.
Source: Retailers: Are you Social-Business Ready, http://www.retailtouchpoints.com/executive-viewpoints/1365-retailers-are-you-social-business-ready
Monday, 06 February 2012 . Death by Marketing Automation.

12. Announced March 9, 2011 – Google, Sequioa Capital, Salesforce.com

13. • HubSpot announced a $32 million investment
• Groundbreaking for the small business marketing automation landscape.
Approx 25%
B2B Marketing
Automation
Market Share
Clients not
Revenue
Competitors:
Infusion Soft
Office Auto Pilot
Eloqua
Marketo
Genius
Pardot
Manticore
Neolane
Source: David Raab of Raab Associates Inc. & VP of Left Brain DGA

14. 2010

15.  Promoted from VP of Marketing to Chief Marketing Officer
in May 2011.
 Under Volpes’ leadership HubSpot has stood out from the
crowd in the industry.
 HubSpot’s lead generation and branding strategy through
inbound marketing, including blogging, search engine
optimization (SEO), video marketing, and social media.
 Volpe and Hubspot
 have won over 30 awards
 Have been featured in over 20 marketing and business books
including Harvard Business School case study
 "HubSpot: Marketing and Web 2.0".
 Volpe is a cutting-edge B2B inbound marketer who
 Is one of the 10 most popular CMOs on Twitter, and blogs
frequently.

16. HubSpot is a top brand in the social marketing industry:
 the largest social media presence for any B2B software company
 won many awards for marketing
 generated over 600,000 YouTube views
 built one of the top 10 marketing blogs
 has created a robust online community that loves HubSpot
 HubSpot's marketing practices have been featured in
over 20 different business and marketing books

17. Volpe’s
Social Marketing
& Digital Reach
..................................
Death by Marketing Automation

19.  January 25, 2012 - Volpe was selected as a Top
Marketer to Watch in 2012 by Focus.(pdf)
 March 9, 2009 The New York Times interviewed Volpe
for a story what twitter apps are used via phone
 HubSpot also runs Twitter Grader – site that determines
your influence on Twitter
 July 17, 2009 - National Public Radio (WBUR)
interviewed Volpe for the story “Mass. Labor Pools
May Be Crowded, But They're Not Always Deep” – One
of the few companies still growing during a recession.
 Mp3 Interview -www.wbur.org/2009/07/17/mass-labor-
shortage/player

20. Expert Contributor . Marketing Speaker . Consultant
(MikeVolpe.com) . Podcast
Mike Volpe says,
“I’m a Professional Marketer not a Professional Speaker”
Volpe’s speaker focus includes:
 Internet Marketing
 Social Media Marketing
 Search Engine Optimization (SEO)
 Blogging for Business
 Improving Website Conversions
 Video Marketing
 Lead Generation and related topics

21. CONTACT INFORMATION FOR
MIKE VOLPE
www.mikevolpe.com
The Death of Marketing Automation