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Innovations and innovation myths
1. INNOVATIONS
AND INNOVATION MYTHS
Mika Martikainen
Business presentation 30.11.2010
@English for Communicating in Business –course
University of Eastern Finland, Kuopio
2. JUST TO THINK..
In Finland
823 million euros of public money
are marked to innovation policy and
companies’ internationalization
(from 2011 Budget Proposal to Parliament by Ministry of Finance)
BUT, over 90 % of innovations are done inside
the firms and organizations by themselves
3. CONTENT
Why?
What is innovation?
Six innovation myths and examples
Conclusion and final words
Q&A
4. WHY?
my main subject in Economics: Innovation
management
Bachelor’s and Master’s thesis: Innovation
environment in Keuruu region (in social sciences,
main subject entrepreneurship)
own interest
my thought: Innovation processes will be normal
and continual in all organizations in the future
(or maybe even today in some companies)
5. WHY?
innovations & innovating are ”trendy”:
European Commissions Innovation policy (2008) and
Innovation Action Plan (2010?)
Finland’s National Innovation strategy (Ministry of
Employment and the Economy 2008)
many regional strategies, like Innovation strategy of
Eastern Finland (Tekes 2007)
6. WHAT IS INNOVATION?
multi-stage process where new ideas are
transformed into new/improved
products
services
processes/procedures
which are commercially exploited
so an invention/idea is not an innovation because
it doesn’t add value to company/organization
7. INNOVATION ENVIRONMENT…
= All organizations and operators (public or
private sector) in one regional area
city covernment, (regional) development
companies, Tekes, Finnvera, banks, insurance
companies, accountants, consultants,
entrepreneurship organizations, …
and of course enterprises themselves
8. INNOVATION MYTHS
People – even entrepreneurs – think:
innovation =
”something nonsense terminological hype from consults”
or ”it doesn’t concern me/us”
or ”I’m not intrested”
or ”I don’t understand”
other negative or wrong thoughts about
innovations or innovating..coming next.
9. MYTH #1: ALL IDEAS = INNOVATION
False.
Most ideas are stupid or bad
= illegal, infeasible, nothing new..
pure idea, invention or vision = nothing ..
…if you can’t profit it commercially
10. MYTH #1: ALL IDEAS = INNOVATION
– (BAD) EXAMPLES
sub-prime loans…
new coke in 1985 (Coca Cola Company)…
Iomega zip –drivers…
11. MYTH #2: CREATIVITY =
INNOVATION
False.
Professor Alf Rehn has criticised: ”creativity is a
buzzword”…
Erkki KM Leppävuori from VTT: ”innovation is 1
% of idea and 99 % of hard work”
12. MYTH #2: CREATIVITY =
INNOVATION - EXAMPLES
Many big companies are creative and innovative
like Apple and Google..
Google’s offer: 20 % of work time for own
projects/ideas
..but most of the projects lack
13. MYTH #3: INNOVATION PROCESSES
ARE FAST
False.
From idea to success innovation can take even
years (or decades)
Sometimes processes are fast, for example agile
software development (focus on doing/coding
rather than planning)
14. MYTH #3: INNOVATION PROCESSES
ARE FAST - EXAMPLE
Kitewing /
Windsports.net
idea 1987
company founded 1993
in 2009: retails in over 20
countries and four employees
not so fast?
(source: Fogelholm Carl-
Magnus: Tuoteideasta
innovaatioksi. 2009)
(Photo from Flickr.com by laazik, CC-licensed;
http://www.flickr.com/photos/laazik/3391797789/)
15. MYTH #4: WE DON’T NEED TO
INNOVATE
False.
You probably do it all time, specially
entrepreneurs
innovate = think different, ”how to make more
money”
16. MYTH #4: WE DON’T NEED TO
INNOVATE - EXAMPLE
Interviewed CEO of food industry company (~70
employees):
”innovating is necessity… because of productivity
and cost-effectiveness”
17. MYTH #5: INNOVATING IS LINEAR
AND CONTROLLABLE PROCESS
False.
Best ideas come when you expect least
Innovating = human work
Really: you can’t control others’ brain activity
18. MYTH #5: INNOVATING IS LINEAR
AND CONTROLLABLE PROCESS -
EXAMPLE
”accident”
production line
failed: too few /
bad glue
noticed that it
sticks passable
without dirty =>
3M Post-it notes
(Photo from Flickr.com by riNux, CC-licensed;
http://www.flickr.com/photos/rinux/631345826/)
19. MYTH #6: INNOVATING IS DONE BY
SMALL INTERNAL TEAM
False.
Open innovation (by Chesbrough 2003)
innovation process is ’open’: innovation sources…
…from customers, subcontractors, interest
groups, stakeholders, even competitors..
20. MYTH #6: INNOVATING IS DONE BY
SMALL INTERNAL TEAM -
EXAMPLES
Good example: Open Source communities
..like Linux (operating system for computers),
other OS softwares
= everyone can program / be part of the
innovation processes
Wikipedia.org, …
Starbuck’s product ideas crowdsourcing (
http://mystarbucksidea.force.com/) , ...
21. CONLUSION
Innovation is
creativity
ideas
developing
commercializing, but..
slow
uncontrollable
process
to make new product, service or procedure
to get more profit
22. FINAL WORDS
Keep eyes and mind open
Write ideas down and archive
Wait [or ”make”] for the right moment (or job
situation) to share your idea
An entrepreneur?
Ask help from innovation environment (or tell
your idea to a friend or share it in the Internet)
23. QUESTIONS & ANSWERS
and Thank you!
Mika Martikainen
twitter.com/mikamartikainen
slideshare.net/mikamartikainen