How to Own Your Name, Build Your Reputation & Attract Jobs And Opportunities Through Online Personal Branding. Delivered by personal branding strategist & keynote speaker, Michelle Villalobos.
Marel Q1 2024 Investor Presentation from May 8, 2024
You: The Online Brand For STUDENTS - Michelle Villalobos Presentation to University Of Miami
1. YOU:
The ONLINE Brand
The Own-Your-Name, Build-Your-
Reputation & Pull-Jobs-And-
Opportunities-To-You Program
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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2. what’s the difference?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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4. and this?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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5. branded vs.
brand-less
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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6. pick vs runt
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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7. push vs. pull
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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8. in-demand vs
widely available
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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9. known
vs
unknown
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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11. it’s all branding - whether
purposeful or accidental,
decided by you, or
decided by your audience
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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12. what’s the point of
all this branding?
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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16. what
would
you
advise
Tiger
to do?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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17. social is the new
It’s Not Who You Know...
business YOU:
It’s Who Knows
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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18. so how do you do it?
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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20. A Quick Primer
“in 30-seconds or less”
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
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23. Step II: Take a “baseline”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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24. Step II: Take a “baseline”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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25. Step III: Define your brand
YOU: The BRAND
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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26. WHAT do I DO?
WHO do I do it FOR?
HOW am I UNIQUE?
(WHERE do I do it?)
= YOU: The Brand
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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27. Some of you may
have to do extra
work & soul-
searching here...
Who Am I?
Why Am I Here?
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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28. Having trouble
with this part?
Go deeper. Try
writing a
personal mission
statement
(download the
guide from my
website)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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36. claim ALL profiles
wherever you can...
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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37. put your name on everything
you put onto the internet.
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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38. start with the easy stuff
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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44. put your name
EVERYWHERE – with
that brand you chose
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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45. Step V: Choose your key words (& keywords)
Remember: What do you want to be top of mind for?
“Fine Art & Wedding Photography in Miami”
Luxury safety, Private yoga
security & locksmith services in instruction in North Miami
South Florida Beach
One of Miami’s top criminal
defense attornies - the one other lawyers call when they
get in trouble
Relationship
experts specializing in helping Hypnotist specializing in
single women in Miami find the losing weight, quitting smoking and
love of their dreams reducing stresss
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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46. Step VI: Show
Your Face
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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47. By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.
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58. VII. Deploy
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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59. Have an online
“home base”
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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60. blogs are super easy
blogger vs. wordpress?
http://pulsed.blogspot.com/2007/07/
blogger-wordpress-chart.html
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61. IDEA: Create a
personal one-page
website with simple
links to anything -
from the obvious
(your LinkedIn
Profile, your
Facebook Profile)
to the not-so-
obvious - the
companies you’ve
worked for, your
hobbies, a picture
of you on Flickr
running a marathon...
Get creative & be
authentic. http://www.Flavors.me. Free accounts available
but not very functional) or upgrade for $20/year.
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67. post value
(& associate it with your NAME!!
graphic artist?
musician? free screensavers
music downloads writer? articles
performer?
other?
how-tos
value youtube videos
artist? lawyer?
time-lapse video debates/arguments
teacher?
slideshows, video instruction
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830 2
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70. “YouTube
2nd most surpasses
Yahoo as
popular se world’s
arch engin
e!”
1
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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78. stop talking about what
you can/should/will do,
just do it, record it,
then link to it!
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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83. how Marie Forleo got me
• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish
• Date Confidently Using Real Men's Tips! Your April 27 Dish
• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish
• 7 Secrets of a Flirting Goddess - Your May 1 Dish
• What NOT to Do On a Date - Your May 15 Dish
• The #1 Cause of Dating Drama – Your May 18 Dish
• Is He Mr. Right or Mr. WRONG? Your May 20 Dish
• Michelle, Why Didn't He Call? Your May 29 Dish
• Secrets of Getting Over a Breakup - Your June 1 Dish 2
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84. VIII: use social media
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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88. Michelle Villalobos Check out the email i just got!! Ay
yay yay... "Michelle:I think you are extremely feminist.
That's not right. You have to be " Equal ". Men and
Women are the same. But with women like you, we will
only see broken families and divorced couples
because of your absurd feminism, there is no men who
are going to stand women like you.I am one of
them.Sincerely;Luis Lopez."
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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90. facebook tips
• be a person
• use a great image – more personal – change it up
• create lists to separate personal from work
• be conversational, not promotional
• entertain, educate or inform
• import your blog, link to your site
• be reachable
• groups? name is everything.
• pay attention, listen, respond, post.
• post things that will strike up conversation
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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91. twitter
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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93. REMEMBER:
No one cares if you're:
sitting in traffic, just
woke up, going to bed,
tired, hungry, happy or
sad... unless you’re
hilarious (or famous)
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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95. don’t self-promote
listen, engage, observe,
educate, inform, entertain,
ask, relate, inspire,
converse...
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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96. follow people in your
industry, people you admire,
people you like – not just
anyone so that they’ll
follow you back
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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97. for more in-depth ideas/
info, download Twittorial
& Top 10 Tips for New
Tweeps from Slideshare:
http://
www.slideshare.net/
michellevillalobos
By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give
credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.
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104. recap: where to start
1. set google alerts (it feels good)
2. strong brand, establish your name & key words
3. fill out key profiles (easy stuff first)
4. show your face! choose profile pics wisely -
like logo!
5. establish a home base - even if it’s a blog
6. pick one way to deliver value (regularly)
7. email marketing (i.e., Constant Contact) - need to
capture emails somehow
8. be patient & consistent
2
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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105. write down ONE thing
you will do – today
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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107. want more?
www.MichelleVillalobos.com
To refer Michelle a speaking
engagement, please contact:
Jessica Lurie
(888) 531-3830
jessica@mivistainc.com
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved.
To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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