Simple rules to remember when planning the next presentation.

1. stand out
We need to talk about how you’re going to impress.

2. Rule One
No matter their age,
people do not
pay attention to
boring things

3. Rule two
Remember Rule One

4. ACT THREE
The resolution
Rule THREE
Every story has a beginning, a middle
and an end. So should your presentation.
ACT ONE
The setup
ACT TWO
The confrontation

5. Rule four
It’s about killer headlines
It is not a title. It is a headline. It’s also not your
job to bore them to death

6. Rule five
You need hero
images.
Typically, only 10% of words are remembered after 3
days. Add an image and it increases to 65%.

7. Rule six
Keep it simple and concise.
I write thrillers that keep you up at night.
Not blah, blah, blah…!
I write detective novels and my main
character is a drunk ex-cop that almost
always gets his man except when he
doesn’t. He’s actually a recovering
alcoholic but rarely attends AA meetings
which doesn’t help... yada, yada, yada

8. Rule seven
Ditch the bullets
Some presentations have more bullets than a Uzi.
You don’t need that many to be effective.

9. Rule eight
Less will always be more
You need to tell the story
Not read from your slide deck

10. Rule nine
It’s not all about you.
It’s actually about
your audience.
Unless of course,
it really is about you.

11. Rule ten
Simplicity rules. One idea. One slide.

12. Rule eleven
ALWAYS remember
Rule One