How to make the pitch of your life (Impact Week Kenya 2015)

1. Impact Awards -
The pitch of your life
Michael Hübl
6th July 2016

2. 1. What to expect tomorrow.
2. How to make the pitch of
your live!
Pitch Training
Agenda next 20 minutes
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3. Impact Awards
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4. • Thursday 1 pm to 4 pm
• 20 pitching teams
• 9 people in the jury
• 100+ listeners (bring your friends and family!)
Pitch Training
The Impact Awards
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5. • Thursday 1 pm to 4 pm
• 20 pitching teams
• 9 people in the jury
• 100+ listeners (bring your friends and family!)
• à Only 3 minutes to convince that you are the best team
(microphone will be switched off).
• Analog presentation. No powerpoint!
Pitch Training
The Impact Awards
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6. • 1-year-scholarshipof the incubator of ANU
• Rooms & Hardware
• Linkage to industry and investors
• Mentoring hours from alumni, experts and German team members
• Given to place 1-5!
• Seed money of 500.000 KES (managed by the incubator)
• Place 1: 250.000 KES
• Place 2: 150.000 KES
• Place 3: 100.000 KES
• All participants will get a certificate
Pitch Training
What you can win
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7. Pitch Training
Judgement criteria
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8. The pitch of your life
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9. 1. Great content / great story / great business model
2. Personal appearance / how you present yourself
Pitch Training
A great pitch has 2 success factors
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10. • Dress up!
• Be aware of your body language (Feeds on the ground, eyes
to the crowd).
• Be enthusiastic! If you‘re not, how should I be?
• Be confident! Give me the feeling you‘re doing this since
years (even if you‘re not).
• Use the whole stage
• Choose your pitcher wisely!
Pitch Training
There‘s no second chance for a first
impression!
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11. 1. Your first sentence
2. Problem
3. Solution
4. Why now
5. Why you
6. How to earn money
7. Your last sentence
Pitch Training
A system for a great 3 minute pitch
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12. • What you do in one sentence
• Keep it simple
• Choose it wisely. It‘s the first
impression of the first
impression!
Pitch Training
The first sentence (10 sec)
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“We clean up your
shoes when
volcanoes erupt”

13. • Tell me a story I can
agree to.
• Let me feel the pain!
• The lava is burning your
shoes
Pitch Training
Problem (30 sec)
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“The volcano
exploded AGAIN!
And ruined my new
sneakers!
%$%#*

14. • Explain simply why your
product does solve the
problem.
• Make me want it right now!
• How will your product change
the world?
Pitch Training
Solution (60 sec)
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“Our patent-
pending, military
proofed material let
your shoes shine
like they were new.”

15. • Tell me why your (incredible big) market is ready for your
product.
• Why is your product is so much better then anything around.
Pitch Training
Why now (20 sec)
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Other product My product
Cleans dirt Yes Yes
Cleans volcano
dirt
No Yes
Re-usable No Yes

16. • Investors invest in teams,
not in ideas.
• Introduce yourself as
rockstars.
• Give me the confidence that
you are the best team to
realise this idea.
Pitch Training
Why you (20 sec)
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17. • A business is only sustainable if it
earns money! How will you do that?
• Be confident!
• Try to focus on one source.
• How do you win your first customers?
Pitch Training
How to earn money (20 sec)
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18. • Nail it! It is the last sentence before the judge makes
the rating!
Pitch Training
Your last sentence (10 sec)
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“As you have seen, my
product will change the
world for shoe lovers – I
would love to get your
support”

19. Practice Practice Practice
You have 20 hours left!
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20. Register now at your coaches!
Download these slides at:
twitter.com/theimpactweek
Pitch Training 20

21. Inspired by:http://de.slideshare.net/Barcinno/the-perfect-
startup-pitch-deck-24239339?related=1
Pitch Training 21