This document provides an overview of Over The Top (OTT) video distribution. It discusses mesclado's mission and services related to OTT, including analyzing existing solutions, conducting comparative studies, and system optimization. Sections of the document cover the OTT market and opportunities, typical network architectures and content delivery networks, data protection and interactivity characteristics, and examples of OTT services like Netflix and YouTube. The document concludes with information on internship opportunities to gain hands-on experience with OTT platforms.

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OTT Distribution (Over The Top)
François Abbe & Asma Jenhani
16 January 2014

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Our values
Vendor-Independent
Interoperability
Methodology

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Who are we?
• Mission
• Architects and consultants in sustainable video systems
• Clients
• 58% France, 42% international (2013 figures)
• Team
• World-class professionals from the Media & Entertainment industry
• Multicultural

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• Network
• Standards
• Suppliers
• Experts
• Research
programmes
KEY DATA
ServicesServices
Premium Channels &
Rights-holders
Technology
Suppliers
Service Providers
CLIENTSOFFER

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Services
Analyse
existing
solution
Analyse
existing
solution
Determine
needs
Determine
needs
Comparative
study
Comparative
study
Request for
proposals
Request for
proposals
Choose solutionChoose solution
Features and
technical
specifications
Features and
technical
specifications
System
optimisation
System
optimisation
Acceptance
testing
Acceptance
testing
Operator
training
Operator
training
System
updates
System
updates
Specialised
resources pool
Innovative
methodology
Studies ‘market
solutions
panorama’
Studies ‘State of
the arts’
Objectivity
Multi-experts
Transversal Vision
Project management
methodologies
Change
Management

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Studies Seminars Consulting Training
« Media Engineering Intelligence » programme

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Section 1: Market and opportunities
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Rights holders: background and opportunities
• Background:
– Monetise the content
– Going towards more flexible distribution models
• Issues:
– Rights-holders are becoming video services editor: live or
on demand
– Video On Demand (VOD):
• Renting
• Buying (Electronic Sell-Through – EST)
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OTT in telephony
• Skype et WhatsApp allow making calls
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OTT in audio
• Spotify
• Deezer
• Qobuz: streaming in FLAC format (lossless
audio compression), some content in 24-
bit/96kHz
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OTT in social networks
• Facebook:
– Video in Freemium: free for users, revenues from
advertisers or from sales
In 2020, 50% of advertising revenues generated
through OTT (source: Idate)
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Why OTT?
• Offer richer content
• Targeted Content
• Qualified target
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OTT Revenue share
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Innovation in France
Source: www.lafrenchtech.com
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Section 2: architecture, network and CDN
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Video Distribution
• Broadcast network
– DVB-T / DTV diagram
– DVB-C distribution diagram
• IP networks: xDSL, FTTx
– IPTV diagram
– OTT diagram
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Linear
TV
VOD
Moving to an
Hybrid model…

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Difference between OTT and IPTV
OTT IPTV
Distribution IP IP
Video protocol HLS, HDS, Smooth Streaming,
MPEG-Dash
Transport Stream (TS)
Service type Non-managed but possible
agreement with ISP/Internet
Service Providers (xDSL, fiber,
cable)
Managed with ”best effort”
Constraints Neutrality constrained by
agreements between
operators and ISP (e.g. Orange
– Netflix et Comcast – Netflix)
Complex infrastructure
Network: routing type Unicast
(Broadcast Mode in 4G)
Multicast
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CDN at the heart of the architecture
Several types of CDN providers:
• Dedicated CDN
• Telco CDN
• CDN run by an OTT operator
– Pure-players
– TV channels
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High level typical architecture
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Service
Applications
Service
Applications Distribution
Network
Distribution
Network
CPE devices
(TV, STB,
consoles,
tablets,
phones )
CPE devices
(TV, STB,
consoles,
tablets,
phones )
Live TV,
SVOD
Live TV,
SVOD
Recommandation
Personalisation
Recommandation
Personalisation
Subscriber and
Device Mgmt
Subscriber and
Device Mgmt
DRM
integration
DRM
integration
Social
Applications
Social
Applications
SDKdevelopmentSDKdevelopment
Delivery
Platform
Delivery
Platform
Playback fulfillmentPlayback fulfillment
Content ingestionContent ingestion
SDKSDK
CDN
optimisation
CDN
optimisation
IPv4-v6
migration
IPv4-v6
migration
New protocol
support
New protocol
support
App dev (HTML5,
native)
App dev (HTML5,
native)
Media player
cutomization
Media player
cutomization
DRM integrationDRM integration
Embedded
development &
porting
Embedded
development &
porting
Service
Applications
Service
Applications
portalsportals
Device mgmtDevice mgmt
Biling / OSS integrationBiling / OSS integration

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Typical architecture
Source : Ericsson
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Section 3: Characteristics
(security, interactivity, etc.)
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Data protection and Privacy
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• Content editors or rights holders: OTT allows the
access to the clients
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Data protection and Privacy

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mesclado at EURECOM
In Sophia-Antipolis:
• Next sessions to come…
On the NET:
• Mesclado resources for EURECOM
studentswww.mesclado.com/eurecom-resources/
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Short break: infos
Webcast - 30 September 2014 – « More Live News & Sports Videos: what Challenges for IP Contribution
Systems? »
• VOD
Webcast - 10 July 2014 – « Second screen, interactivity, targeted advertising, metadata repurposing, Big
Data…Tech’ innovation success stories »
• Video highlights
• VOD
Seminar - 29 January 2014 - ‘4K/UHD’
• Press article (in French only)
Seminar - 3 October 2013 - ‘Engineering implications of the Cloud when applied to the Media’
• Video highlights & slideshow
• Press article (in French only)
Seminar - 27 June 2013 - ‘Key SMPTE standards, overview and outlook’
• Speaker video highlights
• Speaker & participant feedback videos
• Slideshow
• Press article

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Next events programme
Detailed Programme: www.mesclado.com
CONFERENCE in partnership with Paris Images Pro | Top 10 Key Points for the
Cloud Applied to the Media for Producers, Decision-Makers &Viewers
ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items
of Concern?
SEMINAR | News & Sports Production Trends: the Keys for More Viewers,
More Followers
SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing
All events are in English and French
Date: Q4 2015
Paris (France)
Date: Q1 2015
Online
Date: Q2 2015
Brussells (Belgium)
Date : 28 Jan. 2015
Paris (France)

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Section 4: Examples of OTT services
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Experiences feedbacks: private TV channels
• Quality of service issue for OTT
• More than 50% on IPTV in managed services
• Need to overcome the “Best effort” mode
• Viewers are not complaining for now… but for how long?
• Quality of experience: better GUI (e.g. 2nd screen App)…
with huge differences between operators’ and editors’
interfaces
• Switching between devices still tricky
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OTT Solution: iReplay
• Saas solutions for OTT channels with live opt-
out (output iOS tablet using Wowza Gocoder or
Gocoder which handles many iOS camera)
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Example of OTT service: Globecast
Note: Globecast claims 35 POP and 12 teleports – Source: Globecast
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Example of OTT service: YouTube
• 1st consumer of internet
• Contributes to the asymmetry at the
interconnection points
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Example of OTT service: Netflix
• Born in the USA
• 30m subscribers end 2012 in the USA alone
• Deployment in Europe: very fast deployment but
fewer subscribers than expected
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To go further in this subject
• DigiWorld Yearbook by Idate
– http://www.idate.org/fr/Digiworld-
store/Collection/DigiWorld-
Yearbook_9/DigiWorld-Yearbook-2013_762.html
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From theory to hands on practice: intership (1/2)
• Environment & missions
• Encadré par le chef de projet, vous participerez à la conception et
au déploiement d’une plateforme de distribution des contenus
vidéos s’appuyant sur le cloud.
• Échange avec les utilisateurs des groupes de médias depuis le
recueil du besoin jusqu’au déploiement
• Participation aux ateliers de mise en avant du projet
(communication, rédaction de guides),
• Contribution à chacune des étapes du cycle projet et notamment la
phase de tests
• Apprentissage des architectures SOA appliquées aux médias, et
notamment de FIMS (Framework for Interoperable Media Services)
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From theory to hands on practice: intership (2/2)
• Qualifications & compétences
• Dernière année (Bac +5) d’école d’ingénieur ou de Master
• Intérêt pour les nouvelles technologies et le monde de l’image
• Bases en informatique et réseau
• Anglais opérationnel (oral et écrit)
• Notions de gestion de projet
• Qualités requises : curiosité, force de proposition, bonne méthodologie de travail, bonne gestion
des priorités, aisance relationnelle
• Modalités contractuelles & rémunération
– Lieu : Montpellier
– Déplacements : occasionnels
– Contrat : stage 6 mois
– Date de démarrage : dès que possible
– Gratification : fonction du profil
– Modalités de réponse & contact
– Envoyez votre candidature sous référence 1412_1 à team@mesclado.com
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