SlideShare ist ein Scribd-Unternehmen logo
1 von 13
™
	The battle for the consumers wallets is tougher than it’s been in a long time. 	Resources are being cut, & people are more accountable than ever before
	Our role as marketers is still to protect, maintain and promote our brands, but this is a whole new ballgame 	How do I compete with less?
	Foreverism: Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done.
Its popularity is driven by technology that allows them to find, follow, interact and collaborate forever with anyone at anytime
	Retention is the ‘NEW’ Acquisition
	We activate, re-invigorate & strengthening of customer & consumer relationships
	We do this by make sense of relevant consumer data, technology, apps & media to identify key insights & opportunities
	Our experience spans multiple brands, agencies & business categories cv
How We Fit
Beta Process Evolutionary, Transparent, Nimble, Unpolished, Almost Human-like  COMMUNICATION RELEVANCE,  EFFECTIVENESS & EFFICIENCY TIME & MOMENTUM
Greater Insights +  Contextually Relevant Dialogue + Consumer Technology, Applications & Media  = Insight & Technology Lead Consumer Engagement
™ Insight & Technology Lead Consumer Engagement

Weitere ähnliche Inhalte

Was ist angesagt?

Advice for selling online advertising
Advice for selling online advertisingAdvice for selling online advertising
Advice for selling online advertisingJohn Buckley
 
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...Qualtrics
 
Create Brand Evangelists with CNAM
Create Brand Evangelists with CNAMCreate Brand Evangelists with CNAM
Create Brand Evangelists with CNAMFlowroute
 
Total customerexperiencesummitrecap 2014
Total customerexperiencesummitrecap 2014Total customerexperiencesummitrecap 2014
Total customerexperiencesummitrecap 2014MDG Advertising
 
10 Customer Service Trends for 2016
10 Customer Service Trends for 201610 Customer Service Trends for 2016
10 Customer Service Trends for 2016TalkdeskInc
 
We need to move on! Build Seamless Experiences that Recognize the User and an...
We need to move on! Build Seamless Experiences that Recognize the User and an...We need to move on! Build Seamless Experiences that Recognize the User and an...
We need to move on! Build Seamless Experiences that Recognize the User and an...creuna_fi
 
What are the Basics of Mobile-First Marketing?
What are the Basics of Mobile-First Marketing?What are the Basics of Mobile-First Marketing?
What are the Basics of Mobile-First Marketing?James Nichols
 
5 mistakes that ruin your multichannel marketing
5 mistakes that ruin your multichannel marketing5 mistakes that ruin your multichannel marketing
5 mistakes that ruin your multichannel marketingDigital Alchemy Limited
 
Support service ebs
Support service ebsSupport service ebs
Support service ebsJimmy Jumpen
 
Customer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantCustomer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantNaina Rajput
 
Future of Higher Education & Further Education Conference 2014
Future of Higher Education & Further Education Conference 2014Future of Higher Education & Further Education Conference 2014
Future of Higher Education & Further Education Conference 2014Natives
 
7 Reasons Why Calls Drive Top Profits in Direct Response
7 Reasons Why Calls Drive Top Profits in Direct Response7 Reasons Why Calls Drive Top Profits in Direct Response
7 Reasons Why Calls Drive Top Profits in Direct ResponseEddie Treizman
 
CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...B2B Marketing
 
next wave customer experience design
next wave customer experience designnext wave customer experience design
next wave customer experience designCapgemini
 
Understanding How Marketing Is An Investment
Understanding How Marketing Is An InvestmentUnderstanding How Marketing Is An Investment
Understanding How Marketing Is An Investmentezprofit
 
The Power of Print and Digital
The Power of Print and Digital The Power of Print and Digital
The Power of Print and Digital Snap
 
EduComm 2010 CRM. Sales. Clouds.
EduComm 2010  CRM.  Sales.  Clouds.EduComm 2010  CRM.  Sales.  Clouds.
EduComm 2010 CRM. Sales. Clouds.TargetX
 

Was ist angesagt? (20)

Advice for selling online advertising
Advice for selling online advertisingAdvice for selling online advertising
Advice for selling online advertising
 
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...
NPS: Measure Customer Loyalty AND Drive Company Culture by Focusing on the Dy...
 
Create Brand Evangelists with CNAM
Create Brand Evangelists with CNAMCreate Brand Evangelists with CNAM
Create Brand Evangelists with CNAM
 
Total customerexperiencesummitrecap 2014
Total customerexperiencesummitrecap 2014Total customerexperiencesummitrecap 2014
Total customerexperiencesummitrecap 2014
 
10 Customer Service Trends for 2016
10 Customer Service Trends for 201610 Customer Service Trends for 2016
10 Customer Service Trends for 2016
 
We need to move on! Build Seamless Experiences that Recognize the User and an...
We need to move on! Build Seamless Experiences that Recognize the User and an...We need to move on! Build Seamless Experiences that Recognize the User and an...
We need to move on! Build Seamless Experiences that Recognize the User and an...
 
What are the Basics of Mobile-First Marketing?
What are the Basics of Mobile-First Marketing?What are the Basics of Mobile-First Marketing?
What are the Basics of Mobile-First Marketing?
 
5 mistakes that ruin your multichannel marketing
5 mistakes that ruin your multichannel marketing5 mistakes that ruin your multichannel marketing
5 mistakes that ruin your multichannel marketing
 
Customer experience
Customer experienceCustomer experience
Customer experience
 
SMS sales demo deck
SMS sales demo deckSMS sales demo deck
SMS sales demo deck
 
Support service ebs
Support service ebsSupport service ebs
Support service ebs
 
Customer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are ImportantCustomer Experience (cx) vs. Customer Service: and How Both are Important
Customer Experience (cx) vs. Customer Service: and How Both are Important
 
Future of Higher Education & Further Education Conference 2014
Future of Higher Education & Further Education Conference 2014Future of Higher Education & Further Education Conference 2014
Future of Higher Education & Further Education Conference 2014
 
7 Reasons Why Calls Drive Top Profits in Direct Response
7 Reasons Why Calls Drive Top Profits in Direct Response7 Reasons Why Calls Drive Top Profits in Direct Response
7 Reasons Why Calls Drive Top Profits in Direct Response
 
Ecosystem Intro
Ecosystem IntroEcosystem Intro
Ecosystem Intro
 
CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...CASE STUDY: Customer experience management: How to manage the digital 'moment...
CASE STUDY: Customer experience management: How to manage the digital 'moment...
 
next wave customer experience design
next wave customer experience designnext wave customer experience design
next wave customer experience design
 
Understanding How Marketing Is An Investment
Understanding How Marketing Is An InvestmentUnderstanding How Marketing Is An Investment
Understanding How Marketing Is An Investment
 
The Power of Print and Digital
The Power of Print and Digital The Power of Print and Digital
The Power of Print and Digital
 
EduComm 2010 CRM. Sales. Clouds.
EduComm 2010  CRM.  Sales.  Clouds.EduComm 2010  CRM.  Sales.  Clouds.
EduComm 2010 CRM. Sales. Clouds.
 

Andere mochten auch (20)

Día democrático
Día democráticoDía democrático
Día democrático
 
ประวัติส่วนตัว
ประวัติส่วนตัวประวัติส่วนตัว
ประวัติส่วนตัว
 
MC9RS08KA8/4 Introduction
MC9RS08KA8/4 IntroductionMC9RS08KA8/4 Introduction
MC9RS08KA8/4 Introduction
 
Brasil
BrasilBrasil
Brasil
 
ola
olaola
ola
 
4 agribusiness scr
4 agribusiness scr4 agribusiness scr
4 agribusiness scr
 
power point
power pointpower point
power point
 
SCC2013 - Working with arts festivals - Jen Wong
SCC2013 - Working with arts festivals - Jen WongSCC2013 - Working with arts festivals - Jen Wong
SCC2013 - Working with arts festivals - Jen Wong
 
Random 140415011228-phpapp01
Random 140415011228-phpapp01Random 140415011228-phpapp01
Random 140415011228-phpapp01
 
La tierra
La tierraLa tierra
La tierra
 
G коледж_фп_тема 111
G  коледж_фп_тема 111G  коледж_фп_тема 111
G коледж_фп_тема 111
 
Informaticaa !
Informaticaa !Informaticaa !
Informaticaa !
 
El blog
El blogEl blog
El blog
 
Pinturas
PinturasPinturas
Pinturas
 
Task 1-3
Task 1-3Task 1-3
Task 1-3
 
Informe semanal de Análisis Técnico de Cortal Consors - 24 de mayo de 2010
Informe semanal de Análisis Técnico de Cortal Consors - 24 de mayo de 2010Informe semanal de Análisis Técnico de Cortal Consors - 24 de mayo de 2010
Informe semanal de Análisis Técnico de Cortal Consors - 24 de mayo de 2010
 
bio
biobio
bio
 
Wilson diaz
Wilson diazWilson diaz
Wilson diaz
 
OtoñO
OtoñOOtoñO
OtoñO
 
Célula 4
Célula 4Célula 4
Célula 4
 

Ähnlich wie Who Is Mervv?

Digital Marketing Strategy for Extraordinary Business and Brand Value
Digital Marketing Strategy for Extraordinary Business and Brand Value Digital Marketing Strategy for Extraordinary Business and Brand Value
Digital Marketing Strategy for Extraordinary Business and Brand Value Bharat Bambawale & Associates
 
Apparent Credentials 0710
Apparent Credentials 0710Apparent Credentials 0710
Apparent Credentials 0710Apparent
 
Enterprise Customer Experience
Enterprise Customer ExperienceEnterprise Customer Experience
Enterprise Customer ExperienceMitch Lieberman
 
Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Acta School
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationshipmichellereape
 
MEC@AWE 2016 key takeaways and trends
MEC@AWE 2016 key takeaways and trendsMEC@AWE 2016 key takeaways and trends
MEC@AWE 2016 key takeaways and trendsMEC UK
 
3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger MarketResonate
 
The 7 c's for winning client & customer
The 7 c's for winning client & customerThe 7 c's for winning client & customer
The 7 c's for winning client & customerTataBSS
 
Humanizing The B2B Decision-Making Journey
Humanizing The B2B Decision-Making JourneyHumanizing The B2B Decision-Making Journey
Humanizing The B2B Decision-Making JourneyG3 Communications
 
TIAA: A New Generation
TIAA: A New GenerationTIAA: A New Generation
TIAA: A New GenerationCynthia Chen
 
A Beginner's Guide to Content Marketing
A Beginner's Guide to Content MarketingA Beginner's Guide to Content Marketing
A Beginner's Guide to Content MarketingBob Crawshaw
 
Giving And Taking In B2B Marketing
Giving And Taking In B2B MarketingGiving And Taking In B2B Marketing
Giving And Taking In B2B MarketingDavid Koopmans
 
Customers Are Channel Neutral: The truth about multi-channel marketing
Customers Are Channel Neutral: The truth about multi-channel marketingCustomers Are Channel Neutral: The truth about multi-channel marketing
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
 
The Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North HighlanddThe Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North HighlanddBrooke Novak
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipLisa Lowman Herndon
 
Pick1 by Doochoo - Digital Marketing Innovation
Pick1 by Doochoo - Digital Marketing InnovationPick1 by Doochoo - Digital Marketing Innovation
Pick1 by Doochoo - Digital Marketing InnovationPaolo Privitera
 
Three Things That Will Shape Your Campaigns in 2016
Three Things That Will Shape Your Campaigns in 2016 Three Things That Will Shape Your Campaigns in 2016
Three Things That Will Shape Your Campaigns in 2016 Trend Bible
 
Creating an innovative brand experience
Creating an innovative brand experienceCreating an innovative brand experience
Creating an innovative brand experienceEkoInnovationCentre
 
The future of financial services marketing communications
The future of financial services marketing communicationsThe future of financial services marketing communications
The future of financial services marketing communicationsChristopher Brooks
 
How to reach a customer in the right wayTable of Contents .docx
How to reach a customer in the right wayTable of Contents .docxHow to reach a customer in the right wayTable of Contents .docx
How to reach a customer in the right wayTable of Contents .docxpooleavelina
 

Ähnlich wie Who Is Mervv? (20)

Digital Marketing Strategy for Extraordinary Business and Brand Value
Digital Marketing Strategy for Extraordinary Business and Brand Value Digital Marketing Strategy for Extraordinary Business and Brand Value
Digital Marketing Strategy for Extraordinary Business and Brand Value
 
Apparent Credentials 0710
Apparent Credentials 0710Apparent Credentials 0710
Apparent Credentials 0710
 
Enterprise Customer Experience
Enterprise Customer ExperienceEnterprise Customer Experience
Enterprise Customer Experience
 
Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
 
MEC@AWE 2016 key takeaways and trends
MEC@AWE 2016 key takeaways and trendsMEC@AWE 2016 key takeaways and trends
MEC@AWE 2016 key takeaways and trends
 
3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market3 Keys to Thriving in a Challenger Market
3 Keys to Thriving in a Challenger Market
 
The 7 c's for winning client & customer
The 7 c's for winning client & customerThe 7 c's for winning client & customer
The 7 c's for winning client & customer
 
Humanizing The B2B Decision-Making Journey
Humanizing The B2B Decision-Making JourneyHumanizing The B2B Decision-Making Journey
Humanizing The B2B Decision-Making Journey
 
TIAA: A New Generation
TIAA: A New GenerationTIAA: A New Generation
TIAA: A New Generation
 
A Beginner's Guide to Content Marketing
A Beginner's Guide to Content MarketingA Beginner's Guide to Content Marketing
A Beginner's Guide to Content Marketing
 
Giving And Taking In B2B Marketing
Giving And Taking In B2B MarketingGiving And Taking In B2B Marketing
Giving And Taking In B2B Marketing
 
Customers Are Channel Neutral: The truth about multi-channel marketing
Customers Are Channel Neutral: The truth about multi-channel marketingCustomers Are Channel Neutral: The truth about multi-channel marketing
Customers Are Channel Neutral: The truth about multi-channel marketing
 
The Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North HighlanddThe Changing Nature of the Customer Relationship by North Highlandd
The Changing Nature of the Customer Relationship by North Highlandd
 
The Changing Nature of the Customer Relationship
The Changing Nature of the Customer RelationshipThe Changing Nature of the Customer Relationship
The Changing Nature of the Customer Relationship
 
Pick1 by Doochoo - Digital Marketing Innovation
Pick1 by Doochoo - Digital Marketing InnovationPick1 by Doochoo - Digital Marketing Innovation
Pick1 by Doochoo - Digital Marketing Innovation
 
Three Things That Will Shape Your Campaigns in 2016
Three Things That Will Shape Your Campaigns in 2016 Three Things That Will Shape Your Campaigns in 2016
Three Things That Will Shape Your Campaigns in 2016
 
Creating an innovative brand experience
Creating an innovative brand experienceCreating an innovative brand experience
Creating an innovative brand experience
 
The future of financial services marketing communications
The future of financial services marketing communicationsThe future of financial services marketing communications
The future of financial services marketing communications
 
How to reach a customer in the right wayTable of Contents .docx
How to reach a customer in the right wayTable of Contents .docxHow to reach a customer in the right wayTable of Contents .docx
How to reach a customer in the right wayTable of Contents .docx
 

Who Is Mervv?

  • 1.
  • 2. The battle for the consumers wallets is tougher than it’s been in a long time. Resources are being cut, & people are more accountable than ever before
  • 3. Our role as marketers is still to protect, maintain and promote our brands, but this is a whole new ballgame How do I compete with less?
  • 4. Foreverism: Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done.
  • 5. Its popularity is driven by technology that allows them to find, follow, interact and collaborate forever with anyone at anytime
  • 6. Retention is the ‘NEW’ Acquisition
  • 7. We activate, re-invigorate & strengthening of customer & consumer relationships
  • 8. We do this by make sense of relevant consumer data, technology, apps & media to identify key insights & opportunities
  • 9. Our experience spans multiple brands, agencies & business categories cv
  • 11. Beta Process Evolutionary, Transparent, Nimble, Unpolished, Almost Human-like COMMUNICATION RELEVANCE, EFFECTIVENESS & EFFICIENCY TIME & MOMENTUM
  • 12. Greater Insights + Contextually Relevant Dialogue + Consumer Technology, Applications & Media = Insight & Technology Lead Consumer Engagement
  • 13. ™ Insight & Technology Lead Consumer Engagement