2. The battle for the consumers wallets is tougher than it’s been in a long time. Resources are being cut, & people are more accountable than ever before
3. Our role as marketers is still to protect, maintain and promote our brands, but this is a whole new ballgame How do I compete with less?
4. Foreverism: Encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done.
5. Its popularity is driven by technology that allows them to find, follow, interact and collaborate forever with anyone at anytime