Search Engine Marketing

Search Engine Marketing İlker Dalgıç Ali Elaidi Merve Günay Melis Onay Özgün Özdede Can Özenç 26/05/08

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brief History ,[object Object],[object Object],[object Object],[object Object]

World Wide Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

First Search Engines ,[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising for Engines ,[object Object],[object Object]

Search Engine Marketing (SEM) ,[object Object],[object Object],[object Object],[object Object]

Why Search Engine Visibility Is Important? ,[object Object],[object Object],[object Object],[object Object]

Why Search Engine Visibility Is Important? ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEM Methods ,[object Object],[object Object],[object Object],http://www.phoenixonesales.com/semwhatwedo.html

Search Engine Optimization (SEO) ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internal and External SEO ,[object Object],[object Object]

Internal and External SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Popularity Component ,[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Search-Engine Friendly Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a Search-Engine Friendly Web Site continued … ,[object Object],[object Object],[object Object]

Building a Search-Engine Friendly Web Site continued… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.avangate.com/seo-services/

Pay-for-Placement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pay-for-Placement (Cont’d) ,[object Object],[object Object],[object Object]

Pay-for-Inclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PPC Compared to SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of SEM Process http://www.netconnexion.com/search-engine-marketing-toronto.htm

Why SEM? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why SEM? ,[object Object],[object Object],[object Object]

High Usage of SEM http://www.finkernet.com/sem/sem-statistics/

Cost Effectiveness http://www.finkernet.com/sem/sem-statistics/

Better Sales in SEM Campaigns ,[object Object],[object Object]

Better Sales in SEM Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]

Better Sales in SEM Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Foreign Languages ,[object Object],[object Object],[object Object],[object Object]

Foreign Languages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Which Search Engine? http://www.ppcmanagementconsulting.com/services/search_engine_optimization.htm

http://www.p21.com.au/search_engine_optimisation.aspx

Foundation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Yahoo!’s Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

After the Growth ,[object Object],[object Object],[object Object],[object Object]

Advertising in Yahoo! ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Source of SEM : Social Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Social Bookmarking ,[object Object],[object Object],[object Object]

How to promote ? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Road to being reliable ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips to be a good Social Bookmarker ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ethical Question ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Marketing

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Search Engine Marketing