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Antonio Rodriguez
- 16. 16
Change your Language
• Top Salesman
– “Never talk about the features; focus on the benefits, the value,
the ‘what’s in for me’”
• Project Managers
– “Deliverables, and even worse, inputs: cost, scope, ?me,..”
….talk about:
– Benefits, value, impact, products, compeUUon, strategy,
compliance, innovaUon, experiments, culture, competencies,…
– Don’t menUon the word “Project”