2. QUESTIONS TO ASK REGARDING
SURVEY RESULTS
• Who sponsored the survey?
• Who paid for the survey?
• Who actually conducted the survey?
• Was the sample a random (probability) or non-random (non-
probability) sample?
• What was the population surveyed/represented?
• How many were surveyed?
• What’s the margin of error & level of confidence?
• What were the questions actually asked?
• Were there any significant current events at the time that may
have affected answers?