Presentation: Quality Works
Cheap wasn’t as inexpensive as we thought. There is a clear trend towards premium ad units, publishers and platforms. Automation saves time and money, but programmatic buying has a dark side. Fraud, lack of transparency, viewability all remind brands that they need real relationships which algorithms can’t provide. What are the implications of the growing value of quality?
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Laura Martin, Managing Director, Needham & Co. on Quality Works
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PRIVATE & CONFIDENTIAL LMartin@NeedhamCo.com (917) 373-
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Laura Martin, CFA
Presentation to OMMA
July 2014
The Future of
Premium Display:
Video
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Source: Vision Mobile,
2012
Family vs Individual Focus: Implications?DeviceProliferation
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Where Are We Tod ay?Share of Video Ads by DeviceDeviceProliferation
Source: FreeWheel US Study, 1Q14
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Where Are We Tod ay?Consumer Demand Trends: Complimentary?DeviceProliferation
Source: Nielsen Cross Platform Study, 4Q13.
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Is it the Platform or Programming that Skews Old?
Sample CBS Programming: Online vs Offline
DeviceMatters
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Where Are We Tod ay?Share of Online Ads ViewedEconomics
Source: FreeWheel US Study, 1Q14.
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Where Are We Tod ay?Video is the Highest CPM Display UnitEconomics
Source: Media Dynamics, The Media Book, April 2014. Total revenue attributable to an ad-driven revenue
model is calculated as the number of viewers times CPM (price per 1,000 views) times the ad-load (ie, # of
ads per hour).
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Where Are We Tod ay?Audiences DisappearingBiggestChallenge
Source: Nielsen Cross Platform Study, 4Q13.
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AdvertiMsing: TV + Internet = 3YourQuestions Laura’s Bio
Martin holds a BA from Stanford and MBA from Harvard, as well
as a CFA designation.
Martin’s first job was in media investment banking at Drexel
Burnham Lambert
After the Drexel bankruptcy, she joined Capital Research &
Management, managing $500M of media equities.
In 1994, she joined Credit Suisse First Boston where she was
nationally ranked by Institutional Investor magazine for 4
years in the cable & entertainment industries.
In 2001, Martin moved to Paris to became EVP of Financial
Strategy & Investor Relations for Vivendi Universal.
In 2003, Martin returned to publishing research on the largest
Media and Internet companies, distributed through Soleil
Securities.
In 2009, Martin joined Needham & Company.
If you give me your card, I’ll send you my thematic research
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1. The Economic Power of the TV BundleDisclosures Equity Disclosures
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Laura Martin, CFA
Lmartin@NeedhamCo.com
July2014
Your Questions
Hinweis der Redaktion
Although we’re proud of all this rapid growth and the fact that we deliver the majority of Internet radio listening today, we have a tremendous amount of runway ahead of us and huge market opportunity.
Over 5 plus years, Pandora has built a very strong position, representing over half of all Internet radio listening in the U.S….
…but not for lack of competition….
Although we’re proud of all this rapid growth and the fact that we deliver the majority of Internet radio listening today, we have a tremendous amount of runway ahead of us and huge market opportunity.
Over 5 plus years, Pandora has built a very strong position, representing over half of all Internet radio listening in the U.S….
…but not for lack of competition….
Although we’re proud of all this rapid growth and the fact that we deliver the majority of Internet radio listening today, we have a tremendous amount of runway ahead of us and huge market opportunity.
Over 5 plus years, Pandora has built a very strong position, representing over half of all Internet radio listening in the U.S….
…but not for lack of competition….
Although we’re proud of all this rapid growth and the fact that we deliver the majority of Internet radio listening today, we have a tremendous amount of runway ahead of us and huge market opportunity.
Over 5 plus years, Pandora has built a very strong position, representing over half of all Internet radio listening in the U.S….
…but not for lack of competition….