Hotel Chain La Qunita Inns & Suites will reveal how display ads within emails are outperforming super-premium publishers for targeted reach and frequency.
PRESENTER
Amy Bartle, Director, Media & Digital Marketing, La Quinta Inns & Suites @ajbartle
25. The Surprising Results
3.84
3.30
2.90 2.82
2.59
2.46
2.11 2.11 2.11 2.11 2.04 2.03 1.95
1.78 1.75
1.48 1.37 1.37 1.37
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
Audience Delivery - Average Frequency
Email was able to deliver the greatest frequency of any other
publisher
26. The Surprising Results
80% 80%
75%
64% 62% 60% 59%
57%
53% 51% 51% 51% 50% 50% 49% 49%
46%
42% 41%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
Audience Delivery - OCR On Target M25-64
The Email audience was 3rd most on target, just behind the
publishers tied for 1st