Restaurant use case presentation of the MDK Messenger. Trends in Restaurants, and mobile. MDK Introduction, Use Cases for enhanced restaurant experiences, Technical Background.

1. Mobile restaurants
- more than online
ordering
October 2015
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2. The mobile trend has the power to replace online
restaurants review sites & advertisements.
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100%
192%
320%
617%
844%
100% 145%
214%
286%
386%
117% 136%
164%
191%
2011 2012 2013 2014 2015
Mobile Messaging MAU* # Yelp Reviews Online Marketing Expenditure
*Combined #MAU of: Whatsapp, FB Messenger, WeChat, Skype,
Snapchat, Viber, Line, Kakaotalk

3. Mobile app usage and messaging combined, offer a new
contact channel for the restaurant industry
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• 70%+ of OECD citizens own smartphones
• 1200 messages sent per Whatsapp user
per month*
• Messaging app providers advance into new
verticals, including payment (e.g. Line)
• Mobile payments / wallets pushed by
technology providers
Mobile / Messaging Usage Restaurants’ possibilities
Develop a mobile infrastructure with
context-driven social features
• Engage with mobile users, and advertise
your products/locations
• Share content, pictures, events with
customers
• Enable mobile ordering/reservation or
payment
• Integrate reviews, instant feedback
*Source: http://expandedramblings.com/ index.
php/whatsapp-statistics/2/

4. Our vision – Supply the infrastructure for context-based
customer interaction for restaurants.
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How to attract customers
through tailored direct
marketing?
How to leverage customer
satisfaction for future sales?
How to use the mobile
channel to facilitate
restaurant processes?
White Label Messenger
Secure
encryption
Content &
Data Sharing
GPS
locations &
Geo-Fencing
Performance
by design

5. Exclusively designed for large
organizations, covering a vast
feature bandwith while
providing an open platform.
Introducing MDK: a white label messaging infrastructure
for payment & context rich applications.
Highly scalable infrastructure,
capable of absorbing any
growth needs and designed to
seamlessly integrate with third
party services.
High quality data throughput
and storage infrastructure,
minimizing data loss and
supplying on-the-go hosting
scenarios.
All communication and data is
encrypted and hosted, using
industry security standards, to
prevent privacy and data breaches.
Emphasis on geolocation services
to allow for unique application
scenarios in the geofencing
context.
Process payments and support
mobile transactions through third
party payment wallets, such as
Google Wallet or PayPal.
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6. Possible Use Case: Order to cash –
All business steps captured in one app.
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Browse
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Confirmation
In-app menu available
 Shared & uploaded content
Receive real-time updates
 Push notifications
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Order
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Tracking
Order - via instant message
 Contacts & messaging
Live – GPS delivery tracking
Location services
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Payment
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Review
Pay with your phone
Encryption & payment
Review the restaurant instantly
Third party integration
Has the power to transform the way restaurants/businesses operate

7. Possible Use Case: Proximity advertising –
Area specific direct marketing.
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Location / Need dependent
 Adapt set-up range
 All-for-one or tiered
approaches
 Plan campaigns ahead
 Date/time/location dependent
 Action/sign-up dependent
 More than coupons -
newsletter, pictures and more
Undiluted Growth
 Target your walk-in audience in
real-time
 No cannibalization of future
sales, by pre-filtering existing
customer base
 Leverage the mobile
connection after initial
establishment
How does it work ?
 A restaurant wants to boost
sales and increase awareness
 Via push notifications all users
of the app/platform within
proximity receive a coupon
 The range can be set freely, or
be adapted to match local
areas
 The coupons can be made
valid for a certain time period,
even for just several hours
 The redemption is made via
the app, MDK’s analytic
capabilities directly giving
feedback about conversion%
and more
 With MDKs full integration a
coupon user can be added to
the restaurant’s customer
database

8. Possible Use Case: Full mobile presence –
Engage your clients professionally.
 Share special menu items and
new creations
 Upload multiple content
formats on MDK’s platform
 Advertise fast, inexpensively
and with social feedback
 Spread new dish arrivals
through connected services
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 Develop a loyalty program to
tie your customers closer to the
brand
 Engage with clients
everywhere, not just at the
dinner table
 Profit from social media
advertising
 Outpace Yelp with instant
social messaging feedback
 Couple purchase history,
coupons and reviews in
customer accounts
 Build analytics and statistics on
customer reviews or distributed
questionnaires
 Offer mobile reservations and
manage support instantly for
mobile clients
 Use customer profiles &
messaging to organize
availability
 Create special offers/events
through mobile
Reward Program
Real-Time Reviews
Mobile Reservations
Seasonal Creations

9. MDKs feature set is to provide opportunities to build
messaging platforms and allow third party integration.
Messaging
Send text, audio, picture and video
messages to single contacts or groups.
User Profiles
Provide complete user profiles,
including customisable themes and
third party social media integration.
Location Services
Share specific location data and geo-
tag messages by activating the
location services functionality.
Content & Data Storage
Securley upload, store & send content
within the MDK infrastructure or
through third party services.
Authentification & Verification
Secured user authentication via
validated phone numbers or social
media profiles.
Notifications
Push notifications for messages and
events to specific contacts or groups.
VOIP
Transmit voice data and set up
mailboxes for missed calls.
Third Party Services
Integrate third party content platforms,
such as YouTube and allow sharing of
internal data to outside web properties.
Events
Create and manage events for private
and public audiences.
Polls & Reminders
Allow the creation, sharing and
exporting of context based polls and
reminders.
Streaming & Conferencing
Stream video and voice live to follower
audiences or within a private and
secure environment.
Location Search & Discovery
Implement any number of location
based search and discovery features.
Payments
Send and receive money through third
party payment wallets, such as Google
Wallet or PayPal.
Content Platforms
Build a content platform and
marketplace, to allow the exchange of
user generated content.
Voice Recognition
Transform audio into text.
Follower Chats
Enhanced administrative capabilities
for VIPs, themes and events.
Analytics
Advanced user administration and
analytic capabilities.
Translation Services
Enhance your communication
capabilities with translation from
services such as Google Translate.
CoreFeaturesLogisticsFeaturesExtendedFeatures
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10. The MDK architecture – Providing a full stack mobile
environment solution.
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2. MESSAGING BACKEND
Highly available server cluster
3. SERVER INFRASTRUCTURE
Lightweight communication
protocol based on MQTT
1. MESSAGING PROTOCOL
Client integration via APIs
and cross platform SDKs
4. CLIENT INTEGRATION
Highly scalable messaging
application server
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11. The MDK architecture is flexible and designed to
integrate third-party sources and content providers.
MDK Services
Databases
Messaging
Third-Party Services & Content
Providers
Cloud based On-premise
Location
Services
Notifications
Profiles Content ...
Analytics Administrative Services
MQTT / HTTP API
MQTT/HTTPAPI
MultiChannelMessaging
Restaurants
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12. US Office
101 West Broadway, Suite 110,
9101 San Diego, California, USA
German Office
Borsigstraße 9
10115 Berlin, Germany
MDK Labs GmbH
Kilian Thalhammer
Email: kilian.thalhammer@mdk.io
Phone: +49 160 47 84995
Russian Office
Sheremetyevskaya 6 bld. 1
129594 Moscow, Russia
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