Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)

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Delivered on November 27 2013 in London at the LikeMinds Event, as part of the Digital Marketing Show 2013, I made this 20 minute presentation on the use of social media in retail around the world. There are numerous examples taken from Asia (Right On, Vanquish & Puma in Tokyo; Under Armour in Shanghai). Others from Paris (Adidas, Karl Lagerfeld, Empreinte) and New York (Lord & Taylor) as well as from London (Uniqlo, Riding House Cafe).

Business

social
search
display

OOH

social mobile

Vicinity

Window

Potential

online
mobile

Instore
THE CONSUMER

DECISION JOURNEY*

UX

web

Purchase

After Sales

social
chat
*McKinsey Consumer Decision Journey

Product

online

online
!2

mobile

mobile

1

Outside the store

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2

The Window Display

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3

The InStore Environment

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4

The “Product” Story

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All rights reserved - The Myndset Company

11/27/13

12

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company

80% story - 20% store
11/27/13

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company

PUMA

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company

VANQUISH

Tous droits réservés - The Myndset Company 2013
All rights reserved - The Myndset Company

CONCLUSIONS:!
!

•
•
•
•

Wiﬁ available!
Social doesn’t stop at sharing!
Human connection!
Metrics and ROI
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