2. Facts and Trends
In 2012 and 2013 small growth of
European workforce and 2014-
2045 decreased workforce (due
to aging and dejuvenation)
Flexibility of workforce: job
secureance makes it more time
intensive to get candidates to move
Expected bottleneck industries
(up to 2016) are healthcare,
engineering and scientists
Recruiters are overloaded with
resumes, but companies struggle
to find quality candidates
3. Employer branding critical to hiring success
83%Agree that employer brand
has significant impact on
ability to hire great talent
3
http://lnkd.in/stateofeb
4. 1. Utilizing social and professional networks
2. Finding better ways to source passive candidates
3. Upgrading employer branding
< 1,000 Employees
> 1,000 Employees
4
Prioritization of employer brand
69%
Agree that employer
brand is a top priority
for their organization
67%
70%
67%
78%
< 500 Employees
501-1,000 Employees
1,000-10,000 Employees
> 10,000 Employees
Top 3 long-term trends in recruiting
professionals
1. Utilizing social and professional networks
2. Upgrading employer branding
3. Finding better ways to source passive candidates
http://lnkd.in/stateofeb
It’s top of mind for companies large and small
5. And industry leaders are spending accordingly
91%
Companies that are spending
more or the same on employer
brand in 2012 compared to 2011
51% 40% 9%
Spending More Spending Same Spending Less
1. Increased belief in the impact of employer brand 49%
2. Need to raise general awareness 48%
3. Difficulty recruiting quality candidates 47%
4. Increased competition 37%
5. Difficulty recruiting candidates in specific sectors 32%
Why spend more on employer brand?
5
http://lnkd.in/stateofeb
7. TALENT SOLUTIONS
The LinkedIn Hiring Solutions Insights Team conducted 7,250 online
surveys of LinkedIn members worldwide
8. TALENT SOLUTIONS
Stronger Employer Brands financially contribute to the
bottom line
Source: LinkedIn July survey of over 4,700 talent acquisition decision-makers across 15 countries
28% lower
turnover rate
~2X lower cost
per hire
11. TALENT SOLUTIONS
What is LinkedIn?
SOCIAL MEDIA
MOBILE
JOB POSTINGJob
Posting
SEO
Job
PostingEMPLOYMENT
BRAND
TALENT
INTELLIGENCE
12. TALENT SOLUTIONS
Let’s Surface Your Biggest Recruiting Challenges
Understand
Your clients target
audience
Measure
Results
Position
Your clients company as
an “employer of choice”
Engage
top talent
How LinkedIn helps
Recruitment
Insights
Career Pages
Work With Us Ads
Recruitment Ads
Recruiter
Jobs Network
Jobs For You
Talent Direct
Usage reports & metrics
Campaign analysis
Best Practices for Finding & Hiring Talent on LinkedIn
16. TALENT SOLUTIONS
IT Administrator
Business Operations
Financial Analyst
Facilities Manager
Marketing Director
Sponsored Jobs give your most important roles a
little extra exposure.
Sales OperationsSoftware Engineer
Sales Manager
Senior Engineer
18. TALENT SOLUTIONS
Bring the power of LinkedIn’s targeting and passive
talent to pay per click
1
3
2
On the LinkedIn homepage
On the Job Search page
In the member’s email inbox
20. TALENT SOLUTIONS
…and personalised careers information is
served up to provide a custom experience
Marketing
Supply
Chain
Custom Recruitment Message
Custom Banner Graphic
Relevant Jobs
22. TALENT SOLUTIONS
Your Followers: A Valuable Pool Of Talent
Long-term
relationships
Engaged talent
pool
49% of Followers are
more likely to purchase
from a company that
engages with them
80% of LI Members will
only follow up to 6
companies
Followers are 40x+ more
likely to comment/like
Follower are 10X more likely
to share content
61% of Followers are willing
to be your brand ambassador
Followers visit LI 8x more
than the average Member
Followers have 8x more
connections than the
average Member
71% of LI Members are
interested in updates on job
opportunities from
companies they follow
Brand Evangelists
34. TALENT SOLUTIONS
We can compare your clients Talent Brand Index vs.
Peers
20%
17%
15%
14%
11%
9%
Weaker employer brandEmployer of choice
Peers:
Dynamic, Inc.
Golden Phase
six28 Enterprise
Wavesynthe
Commona
Paularino Systems
4of 6
36. TALENT SOLUTIONS
…and across the geographies where your clients
have a presence
19%
15%
13%
12%
11% 11%
Talent more difficult to engageTalent easiest to engage
United
States
Canada Argentina Belgium France United
Kingdom
37. TALENT SOLUTIONS
We can track how your clients Talent Brand Index
progresses over time
LinkedIn can help you build your employer brand and accelerate your
ability to attract top talent
12,6%
12,9%
13,2%
13,7% 13,8% 14,1%
10%
11%
12%
13%
14%
15%
16%
17%
18%
March-12 April-12 May-12 June-12 July-12 August-12