This document discusses the history and benefits of blogging and social media. It notes that blogging began in the 1990s and became mainstream in the 2000s. Social media allows people to share content, opinions, and perspectives through tools like social networking, podcasts, videos, and microblogging. The benefits of blogging include push marketing, demonstrating expertise, interactive communication, search engine optimization, and creating an information repository. However, the document cautions that social media is about developing relationships, not technology, and getting the right message to the right people. It advises planning goals before engaging in social media and focusing efforts in areas where relevant audiences exist.

1. The Core of your
Social Media activity
Mark White

2. Blogging in the past
1999 2004
“Blog” US
1994 coined elections 2005
First Blogger Word of Business
Weblog Launched the Year Week FP
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005

3. Blog as home on the web

4. What is Social Media?
Essentially, Social Media
incorporate the online technology
and methods through which
people can share content, personal
opinions, swap different
perspectives and insights
Participation - Conversation - Interaction
- Connectedness - Community – Sharing -
Trust - Trustedness

5. Social Media start point?

6. Social Media start point?

7. Social media
• Social networking
• Podcasts / Videos
• Social bookmarking
• RSS
• Micro-blogging
Online Offline
• SEO • Printed
• Pay per click Collateral
• Email • Seminars
marketing • Trade shows
• Affiliate Business • Referral
marketing Blog marketing
• Online PR • Advertising
• Webinars • Direct mailings
• E-newsletters • Telemarketing
• Networking
Internet
Marketing
Internal
Strategy External
requirements factors
Company Marketing
strategy strategy

8. Benefits of Blogging
Push Marketing
Demonstrating Expertise & Personality
Interactive communication
Great Search Engine Benefits
Easy to update
Information Repository
Integrated Approach
Content Repository

9. A word of caution
It’s not about the technology
Develop relationships using
the technology
Getting the right message to the
right people

10. Reason #1

11. Reason #2

12. Reason #3

13. Fish where the Fish are

14. Build your own Pond

15. Impact of Technology
Pre Social Media

16. Impact of Technology
With Social Media

17. Getting the order right
1. Stop!!
2. Plan your goals
3. Look and listen to what’s happening
4. Start to build in the right places
5. Engage (with the right tools)
6. Keep eyes and ears open

18. Blog as home on the web

19. Focus Points
Your Home on the Web
A coordinating and adaptable force
Real space for real content
Crossover point between social and search
Plan before you act
The Core of your
Social Media Activities

20. Thank you
Thank you
and over to you!
http://uk.linkedin.com/in/blogcoach
mark@socialmediadirectors.co.uk