News of the week 11.4.13 Abp ananda

1. Quick Snapshot
Wk 14 -2013
MCCS

2. ABP ANANDA
Period – Wk 14’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Vs. last week Bengali News gained by
21%
% Genre Sh.
50
40 37
30
20
9
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Source : TAM Period : Wk 14 2013

4. Bengali news genre showing a growth of
almost 22% Vs. last year
% Genre Share
12.0
9.7
10.0
8.0
8.0
6.0
4.0
2.0
0.0
Wk 7- 14'12 Wk 7-14'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 7-14 Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
27%
24%
21%
15%
14%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
Wk 7-14'13
Source : TAM Period : Wk 7-14’2013

6. ABP Ananda leading in both TG’s
CS 4+ CS 15+
10.0 10
Reach in Mn.
Reach in Mn.
5.3 4.9 4.6 4.5 5 4
5.0 5 4 4
2
2
0.0 0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 7-14’2013

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Chnls WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 39 40 24 24 24
ABP Ananda 38 33 26 26 26
Kolkata TV 9 9 21 21 21
News Time Bangla 12 17 16 15 15
RPLUS 1 2 13 13 13
Channel Kolkatta Wk 14'13
24 GHANTA 21 Kolkatta universe has changed from Wk 14
ABP Ananda 30 Cross Analysis not possible
Kolkata TV 20
News Time Bangla 8
RPLUS 21
Source : TAM Period : Wk 7-142013

8. ABP Ananda scoring high on Talk
Shows/Chat Shows &
Interviews/Portraits
Share % within each sub-genre
News
24 ABP Kolkata Grand
Time RPLUS
GHANTA Ananda TV Total
Genre Bangla
News Bulletin 24% (26%) 18% 11% 21% 208
Cartoons/Animation 0% 0% (61%) 39% 0% 28
News Headlines 5% 0% (95%) 0% 0% 23
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 18
Interviews/Portraits/Discussions 30% (55%) 2% 1% 11% 17
Sports Magazines 14% (25%) 19% 17% 24% 13
Reviews/Reports (34%) 15% 25% 11% 15% 12
Film Based Magazines 0% (55%) 38% 7% 0% 9
Source : TAM Period : Wk 14’2013 Analysis : Sub Genre GRPs

9. Thank You