This is my presentation to the 14th National Metropolis Conference on March 3, 2012. It showed my work of applying patent competitive intelligence to various applications at the Region of Peel, which includes: *Offering a new and validated employment service model under patent scheme; *Providing no-older-than-7-day job market intelligence to help highly educated immigrants explore hidden job market; *Using patent landscape as an indicator of regional economic strength and a baseline for policy harmonization and policy performance measurement.

1. Using Patent Competitive Intelligence to Help
Immigrants Explore the Hidden Job Market
- Region of Peel’s Experience
“It takes a village: The role of regions, municipalities and planning boards
in creating welcoming communities – Showcasing innovative local examples “
14th National Metropolis Conference, Toronto, Canada
Muchiu (Henry) Chang, PhD. Cantab
Patent Research Specialist
Department of Human Services
Region of Peel
Tel: 905-791-7800, Ext. 8290
Cell: 416-828-5676
E-mail: henry.chang@peelregion.ca
March 3, 2012

2. Common Cause to diverse social Issues
“Jobs, jobs, jobs”
- Region of Peel Council Report
Root cause of poverty, income
polarization, homelessness,
etc.;
Stringent to highly-educated immigrants,
account for ¼ of Peel’s working population.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

3. Employment Reality
Most jobs are not published, i.e., they
are in the so-called hidden job market;
Immigrants generally face
unfavourable employment condition;
Lack of up-to-date information for
hidden job market exploration.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

4. Background – Our Work
Top 20 employers in Toronto who are
likely to hire highly-educated immigrants;
Value of highly-educated
immigrants’ knowledge;
Knowledge based corporate competitive
advantages in the global market;
reveals technical competences publicly
with standardized classification.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

5. Our Initiatives
•Using patent intelligence to provide:
Apple-to-Apple match information to
pinpoint target employers for cold calling;
No-older-than-7-day information for
hidden job market exploration;
Baseline for cross-discipline talent
utilization and policy harmonization.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

6. “Canada's Knowledge Advantage will
create the best-educated, most-
skilled and most flexible workforce in
the world.”
- “Advantage Canada”
Federal vision and mandate
Transform highly educated immigrants’
professional expertise into Canadian
knowledge advantage.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

7. Patent mapping/ Other market information,
landscape e.g. finance, risk
Competitive intelligence (CI)
Internal External
Negative Positive
Strength Opportunity
Weakness Threat
Arranged by Muchiu (Henry) Chang

8. Patent Mapping Competitive Intelligence (CI)
Identifies the market’s big picture:
e.g., competitors, strengths, etc;
Answers the key questions, i.e.
who, what, when,
where, why and how;
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

9. Innovative Applications of Patent Mapping
Arranged by Muchiu (Henry) Chang
Labour market Talent market
Peel Smart Employment Match
(PSEM)
Job seeker’s Employer’s
expertise patent competence
Patent scheme
Job market
intelligence
CI for decision
Patent mapping making

10. Our Achievements (1)
Peel Smart Employment Match
(PSEM) validated by a case study
of 9 Ontario Works (OW) clients;
A miniature Peel Talent Market
Survey (PTMS) on immigrants’
intellectual capital diversity.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

11. Our Achievements (2)
Patent landscape helped to save
$3.77M
the Region $3.77M on bond
interest costs;
Standard & Poor’s AAA Credit
Rating backed by Peel’s intangible
asset analysis;
Peel’s patent landscape analysis in
technology competence in the US
market.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

12. Conclusion - Potential Benefits of our Work
No-older-than-7-day market intelligence
in newcomer settlement, B2B and
strategic development planning;
Common ground in policy harmonization
and building knowledge advantages
from diversity.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

13. Appendix
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

14. Miniature PTMS from PSEM
All the 9 OW cases are highly
educated, as in Figure 1;
R&D and management experience
are the top 1 & 2 intellectual
capabilities, respectively as in Figure 2;
Many of them faced un- or under-
employment, as in our past
experience.
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

15. Source: this research
Figure 1: Education Credential Distribution
among the OW Cases we studied
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

16. Source: this research
R&D
experience
Management
experience
Figure 2: Intellectual Capacities owned by the studied OW Cases
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

17. Figure 3: CI - Canada’s US Patent Holding Trend
(by Province)
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

18. Figure 4: CI - Canada’s US Patent Holding Trend
(by Geographical Area)
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

19. Acknowledgement
We would like to thank the following colleagues
who have provided great help and support in
conducting this work (in alphabetical order):
Dualeh, Mohamed Oswald, Nicole
McIlroy, Geoff Laureen Rennie
McLeod, Norm Rhoden, Malika
McWhinney, Judith Vartolas, Ilona
Mistry, Khajal Welch, Sandra
Moreau, Ginette
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada

20. Thank you for your attention
Q&A
Muchiu (Henry) Chang @ 14th National Metropolis Conference, Toronto, Canada