LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand.
So when someone says "are you on LinkedIn?" what do you say?
* "Um... yeah but I don't use it as much as I should"
* "Yeah, but I never log in"
* "I set up an account a while back but I don't remember my password"
If you see yourself in any of these answers, there is hope. Come to this presentation and become a LinkedIn Power User.
We will cover topics like:
* Creating a strong profile
* Using LinkedIn apps
* Using LinkedIn groups to build a database
* Tactics for building a subscriber list
* Recommendation etiquette
* FInding referral partners
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How to Become a Linkedin Power User
1. How to Become a
LINKEDIN
Power User
Practical steps for utilizing LinkedIn as a marketing,
sales, research, and networking tool.
PRESENTED BY: MICHAEL REYNOLDS
2. Michael Reynolds
About Michael:
• President / CEO of SpinWeb
• Cellist
• Sushi connoisseur
• Tennis player
• Marketing/tech nerd
• www.spinweb.net
3. What is LinkedIn?
Uses for LinkedIn:
• Primarily a business network
• Referral marketing
• Virtual contact manager
• Storehouse of testimonials
• Networked resume
• Prospecting tool
• Authority-builder
5. Who Is Using LinkedIn?
LinkedIn Demographics:
• 277 million members
• Standard age: 35-54
• Average income: $109,703
• Male: 53%
• College grad: 75%
• Senior-level exec: 39%
6. You Will Find People on LinkedIn
That you will not find on other networks…
7. Who Benefits from LinkedIn?
Professionals:
• Job seekers
• Sales professionals
• Marketing professionals
• Business owners
• PR professionals
• Professional speakers
• Consultants
8. Why You Never Log In
LinkedIn is Different:
• It’s boring
• It’s not Facebook
• Your friends are not on
LinkedIn
• No FarmVille or Mafia Wars
• No videos of cats playing
the piano
9. Your Profile
Basics:
• Fill out completely
• Post a clear photo
• Relevant description
• Link to your website
10. Your Profile
Basics:
• Profile photo = 7x
more likely to be
found in searches
• 2 most recent
positions listed = 12x
more likely to be
found
18. Join/Create Groups
Thought Leadership:
• Create a group for your
target market
• Make your group an open
group with member pre-
approval
• Manage and monitor to
provide value
29. Strengthen Your Profile
Formula:
• If you have a new or weak profile, make
one recommendation for someone else
every day OR make 3 connection requests
(for the next 30 days)
• If you have a decent profile, make one
recommendation for someone else every
week OR make 3 connection requests
(ongoing)
33. How to Become a
LINKEDIN
Power User
Practical steps for utilizing LinkedIn as a marketing,
sales, research, and networking tool.
PRESENTED BY: MICHAEL REYNOLDS