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Leading Tech Change as a Non-Boss
1. Leading Tech Change When You’re Not the Boss
Resources Handout
I. Our contact info
Marc Baizman Dahna Goldstein Simone Parrish
My Computer Guy PhilanTech Innovation Network
Boston, MA Washington, DC Washington, DC
marc@mcgtraining.com dahna@philantech.com sparrish@innonet.org
II. More information about things we mentioned in passing
• Interesting resources about body language:
http://changingminds.org/techniques/body/body_language.htm
• Innovation Network’s online tools (Organizational Assessment Tool, Logic Model Builder,
Evaluation Plan Builder, Evaluation Resource Center): www.innonet.org/pointk
III. Image sources for presentations
• Flickr Creative Commons: Lets you find great images that don’t cost anything and won’t
cause scary lawyers to call you out of the blue and demand three years of back licensing fees
for that image you grabbed from a Google Image Search and put in an now-archived .pdf
newsletter that sat five clicks deep on your website. (True story—ask Simone.)
www.flickr.com/creativecommons/
• WikiMedia Commons: More great images, still lawyer-free!
http://www.commons.wikimedia.org
• XKCD: “A webcomic of romance, sarcasm, math, and language” by Randall Munroe. Very
useful source for geek-lore cartoons (Simone’s favorite: the Tech Support Cheat Sheet,
#627). Caution: Potentially offensive. Not entirely work-safe, depending on where you work.
www.xkcd.com
IV. Organizations we name-dropped
• CITI (Community IT Innovators): A DC-area triple-bottom-line company that offers a slew of
tech solutions for nonprofits, including web design, custom development, and managed
support. Innovation Network has worked with them for at least ten years. www.citidc.com
• IdealWare: A great starting place for nonprofits considering different software packages,
thinking about social media, or looking for opinions about nonprofit-focused technologies.
www.idealware.org
Leading Tech Change When You’re Not the Boss
Marc Baizman Dahna Goldstein Simone Parrish
April 10, 2010
2. • MailChimp: One of the many admirable solutions for bulk email; we mention them here
because of their resources, which include some a lot of excellent advice about bulk email
deliverability. www.mailchimp.com/resources/
• Tech Soup: The go-to starting point for nonprofit tech. Information, resources, support, and
donated software, all at one URL. www.techsoup.org
V. People we name-dropped
• Bullfighter people (Brian Fugere, Chelsea Hardaway, Jon Warshawsky): They wrote a book
called Why Business People Speak Like Idiots and developed some nifty software tools to
help analyze the level of jargon and readability of your writing. www.fightthebull.com
• Andy Goodman: Nationally-recognized author, speaker, and consultant in public interest
communications. His “free-range thinking” newsletter is a monthly, bite-sized joy.
http://www.agoodmanonline.com/about/index.html
• Chip and Dan Heath: “Business book” authors of Switch: How to Change Things When
Change Is Hard all about making organizational change. Useful in many different situations.
http://www.amazon.com/gp/product/0385528752
• Jakob Nielsen: Web usability guru. His theoretical work is really useful and eye-opening.
www.useit.com (don’t let the look put you off—there’s good stuff here).
• Tony Proscio: Consultant to nonprofits and foundations, and author of the seminal anti-
jargon works In Other Words, Bad Words for Good, and When Words Fail) for the Edna
McConnell Clark Foundation. He also comments on specific jargon terms in the
Communications Network’s Jargon Finder (which includes links to his works).
http://comnetwork.org/Jargon_Finder
• Edward Tufte: The granddaddy of visual data display. His books and courses delve deep into
how to display your data so people understand it. www.edwardtufte.com
VI. Tools we used to make this presentation
• DropBox: Free (up to 2GB) file storage, access, sharing, and syncing. Fantastic for when you
would rather not be gumming up your inbox by repeatedly emailing 8MB files.
www.dropbox.com
• Microsoft PowerPoint: Bad presentations aren’t PowerPoint’s fault. We’re just sayin’.
• SnagIt: Screen capture made easy. Grab selected areas of a screen, entire contents of
screen, entire contents of scrolling windows, and more. Also lets you make sweet little
videos of what you’re doing on a screen, so you can show others. Free 30-day trial; after
that it’s $50 for a 1-person license. www.snagit.com
• Jing: Made by the same people who make SnagIt, but this does videos too! And it’s only
$15/year! www.jingproject.com
• WisdomSoft ScreenHunter: Free screenshot utility. More limited than SnagIt, but it’s free
forever. http://www.wisdom-soft.com/products/screenhunter_free.htm
• Webex: How we talked to each other and shared slides. $49.95/month for unlimited
meetings. www.webex.com
Leading Tech Change When You’re Not the Boss
Marc Baizman Dahna Goldstein Simone Parrish
April 10, 2010