Create an eco-system for IMS developers. To get a global coverage, implement a Regional IMS Eco-System.

1. +!
Building NGN Together - Towards
A Regional IMS Ecosystem
Dr. Mazlan Abbas
1!

2. +
Agenda!
! The Problem, The Solution & The End-Game!
! Why NGN & IMS?!
! The Question - Chicken or Egg - Which Comes First? !
! Creating Regional IMS Ecosystem!
! IMS CoE Acitivites!
! Conclusion!
2!
2!

3. +
The Problem, Solution and End-Game!
3!
- It is envisaged that by promoting application and client development for IMS
the telecommunication operators would embrace and embark to roll-out the
infrastructure in the near term (2nd phase).!
- The mission of IMS Centre of Excellence (CoE) in the 1st phase is to
develop IMS-based applications and clients that would spur the growth of
IMS.!
- Once the IMS application and client are developed more rich further
integration to PSTN could be explored in other phases once the basic setup
has been completed. !
- The CoE would be IMS ready for telecommunications operators to port
and implement in their network with minimal changes.!
- Currently telecommunications operators are hesitant to embark on IMS and
slow in implementing NGN infrastructure due to the lack of appealing IMS
applications.!
The
Problem!
The
Solution!
The End-
Game!

4. +
Definition of NGN (ITU-T Y.2001)!
4!
• IP-based managed network!
• Fixed and mobile convergence!
• Packet-based network!
• Multiple-broadband, QoS-enabled transport technologies!
• Service related functions are independent from underlying transport-related
technologies!
• Offers unrestricted access by users to different service providers!
• Supports generalized mobility which will allow cosistent and ubiquitous
provision of services to users!
• IP Multimedia Subsystem (IMS)!

5. +
The Need for IMS!
! No single reason, but several disruptions or changes in the environment.!
! Operator s will to migrate networks and services into IP-based, to
reduce cost level - rationalization of production.!
! New standalone service opportunities: PoC, IM, Video Sharing, and
enablers.!
! Bundling of services in a cost efficient way. !
! Creating new environment for applications.!
! Convergence: services and applications for multiple accesses with
smaller development costs.!
! No need for several service specific platforms. Handling various tasks,
including charging and authentication with one single platform. !
5!
June 7, 2006!

6. +
Interoperable and Manageable Services!
6!
! Standardised environment for
operators to manage IP
multimedia communication
sessions.!
! Voice, PoC, messaging,
sharing.!
! Platform for application and
service development.!
! Access network independent.!
!IMS is an approach to managed
and cost-effective transition
towards service centric world!
!
6!
Services!
Application servers!
IMS Core!
IP Core
Network!
Access network!
Terminal equipment!
Authentication!
Session control!
Charging!
QoS!
Roaming!
Security!
Video sharing Presence VoIP Gaming!
PoC Content sharing Messaging M2M!

7. +
Access Independence of IMS!
7!
7!
RNC
MSC(Server)
SGSN
GGSN
CN
MGW
BSC
UMTS/GPRS
WLAN
Corporate
MGW
P-CSCF
I-CSCF
MRF
MGCF
IMS
S-CSCF
SIP Application
ServersSIP Application
Servers
HSS
WCDMA
DSL/Cable Modem
DSLAM/CMTS

8. +
IMS as a Common ‘Middleware’ Layer!
8!
8!
MRF
IMS Core
RNC
MSC(Server)
SGSN
GGSN
CN
MGW
BSC
UMTS/GPRS
SIP Application
Servers
P-CSCF
I-CSCF
S-CSCF
HSS
SIP Application
Servers
SIP Application
Servers
IMS Applications
MGCF
BGCF
MGW
VoIP Interworking
Elements
IP Bearer Network

9. +
Transition from All-IP 3G to All-IP FMC!
9!
[Ref] Asia s role in the realization of NGN: facilitating the provision of PSTN emulation/simulation, managed
broadband and FMC , Tatsuro Murakami, NTT, Doc. No. 88 (SS), 31st AIC Conference, Nov. 2004, Shenzhen, China!
!
QUESTION:!
How can all AIC
countries implement
IMS-centered NGN?!
SUGGESTION:!
Let s Build NGN
together!!
QUESTION:!
How?!

10. +
The Chicken or Egg Issue!
10!
IMS!
Infrastructure!
Applications!
Users!
Devices!
Where are the
users?!
There are
no exciting
applications
!!
Not enough
device
support..!
Telcos
don t
implement
IMS!!
Telcos!
Device!
Manufacturers!
Applications!
Developers!
How to Break!
The Vicious Cycle ?!

11. +
The Need to Create a Regional IMS
Ecosystem!
11!
“Developer Culture” can synonymously be phrased as a “Developer Ecosystem .
Either way, the idea is that a “developer culture” encompasses:-!
• A shared understanding of the problem(s) being solved.!
• A shared understanding of the general solutions to those problems.!
• The methods those solutions are applied to the problems, the means of solving the
problems.!
• And, often, a method for evolving and adapting the community to new problems.!
IMS Centre of Excellence (CoE)!
in all AIC countries!
Create!

12. +
Telcos’ Red Alert !
12!
… To bring more new
services to market in next 12
months
… To be faster in launching
services than the competitor!
… To drive mobile data
revenue in the next two years
… To reduce the cost of each
service launch
…To reduce the time and
energy to bring a simple
service to life

13. +
Cooperation with Application
Developers!
13!
! New services will increasingly address more specific customer needs.!
! Multiple application driven services.!
! More complex and fragmented service environment.!
! Shorter service life-cycle imposes significant challenges to time-to-market. !
! Third party application developers are an essential source of new services.!
! Shorter development times.!
! Increased customer understanding.!
! Concentrating on niche segments.!
! The role of partnership management.!
! Technological interfaces.!
! Commercial interfaces.!
13!
Cooperatio
n!
With!
Developers!
New services!
Technological &!
Commercial Interface!
Shorter Development!
Time!
Increased customer!
understanding!
Niche segments!

14. +
Building a Regional IMS Centres of
Excellence!
14!
14!
Resources: 1000s of
developers & CPs
Ideas: New and Innovative
Energize: Excite
the industry The Right Eco-System:
Creating the Developer
Community
Harnessing
Select: Unlimited
Potential Apps
IMS CoE!

15. +
Example of IMS CoE in Malaysia -
The Objectives!
! Building Techno-Entrepreneurships
IMS COE assists individuals and companies who have the intention, drive and potential to excel
in the mobility application industry.
!
! Nurturing for Venture Creation
IMS COE focuses on nurturing mobile application developers in venture creations, i.e. from idea
generation to design, development, commercialization, all the way to creating and developing a
business.
!
! Platform for Applications Development
IMS COE will provide an environment for Developers to develop and test the mobile applications.
Participants will be given SDK to assist in the development.
!
! Commercialization Support
IMS COE provides Participants advice and consultation on the best possible means to market
their products and services. As an immediate first step, IMS COE provides a channel for selected
applications to be offered to local telcos subscribers; a direct go-to-market opportunity. Potential
market will also include regional ventures.!
15!
15!

16. +
Who Can Become Member of IMS
Developer Ecosystem?!
16!
16!
Device Vendors
• Device Manufacturers
Content
Providers
• Basic 2G & 3G Contents
• Web Services
Developers
• Individual
• Companies
• Colleges
/Universities
• Banks
• Bookstores
• Cinemas
• Shops
• Hotels
• etc

17. +
How to Reach the Market…!
17!
17!
Developers
Consumer
Market
Business
Market
Telco
Work with Telco Develop for Telco Ideas
Generation
Ideas
Generation

18. + Building IMS Ecosystem - Malaysia s Ecosystem!
18!
18!
Control
Layer
Application
Layer
IMS
COE(MIMOS)
IMS Partner
Telco #1
Telco #2
Telco #3
Telco #4
Access
Layer
Local CP
(Media, Infotainment,
Entertainment…)
Local 3rd party
Software vendors
Other regions
Regional CP
Regional 3rd
parties
vendors
Possible MoU/
Contract
Other SP with
different access
networks
Government
Ministries
Funding sources
Provide the
application channel for
Malaysian operators
with Local applications
and content
IMS
I/F
Marketing
Consulting
Training
Developer
Support

19. +
Connecting IMS CoE Eco-System!
19!
CP
CP
CP
CP
CP
CP
CP
CP
CP
CP
IMS CoE #n
IMS CoE #2
IMS CoE #3
IMS CoE #4
IMS CoE #1 AIC
NGN
Country #1
Country #2 Country #3 Country #4
Country #n

20. +
IMS CoE Interoperability Test!
! Interoperability test with different bearer (wired/wireless)!
! Interoperability with 3GPP SIP based applications and test
facility for IMS and its applications!
! Test Functionality, Services, Interoperability of application and
client!
! Applications test on PC and mobile device!
20!
Interoperability Tests

21. +
Trialing the IMS Ecosystem!
21!
Customer-driven development of advanced services
through hands-on piloting!
June 7, 2006!
Selected
trial
customers!
Content
providers!
Application
developers!
Technolog
y
developers!
Governmen
t &
universities!
Equipment
vendors!
The
partner
network!
Like-
minded
capability
partners!

22. +
Trialing the IMS!
! The scope: end-to-end end-user trials for IP multimedia applications and
technologies.!
! Different types of applications:!
! Person-to-person communication.!
! Group (community) communication.!
! Multiplayer gaming.!
! Content sharing, both user created and other.!
! Technological setup:!
! Commercial access network.!
! Commercial terminals.!
! Pilot IMS platform.!
! Pilot applications.!
! Pre-installed, OTA delivered and customer installed software and configuration.!
! Several SIP stack, OS software, application releases.!
22!
June 7, 2006!
22!

23. +
Main Goals of the Trials!
! Develop customer understanding on selected application areas,
and gather end-users views on IP Multimedia applications.!
! Collect information about customer behavior in the trial
environment.!
! Work as best current practice/preparation for the possible
commercial IMS launch.!
! Identify technical issues that need to be solved before
commercial IMS.!
! Evaluate, implement and test technical solutions for provisioning
of IMS-based services.!
! Evaluate and test potential charging models.!
23!
June 7, 2006!
23!

24. +
Conclusion!
! Telecommunication operator would benefit from
innovative applications developed on the CoE by
local developers that would generate new
revenue stream. !
! Application developers on the other hand would
have a platform to test their innovative
applications based on IMS standards on the
CoE. !
! The IMS ready application would provide a
wider platform for the application provider to
market their application. !
! The direct advantages of this synergy can be
experience by end users by having wider and
richer applications that can enhance their life
and this in return would promote as a leading
technology house in the region.!
24!

25. 25!
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Thanks

26. +
THANKYOU
EMAIL: mazlan@gmail.com
TWITTER: mazlan_abbas
FACEBOOK: www.facebook.com/drmazlanabbas
LINKEDIN: my.linkedin.com/in/mazlan/