1. Marketing Basics - How can I satisfy customers? 1 MarketingBasics Essential Question? How can I satisfy Customers?

2. Marketing Basics - How can I satisfy customers? 2 Marketing Process of developing, promoting, and distributing products or services to SATISFY customers needs and wants

3. Marketing Basics - How can I satisfy customers? 3 Marketing is a part of Business

4. Marketing Basics - How can I satisfy customers? 4 Marketing concept Satisfy customers

5. Marketing Basics - How can I satisfy customers? 5 Vs. business goal - Make a profit

6. Marketing Basics - How can I satisfy customers? 6 Repeat 4 times The marketing concept is to SATISFY CUSTOMERS

7. Marketing Basics - How can I satisfy customers? 7 Satisfy CustomersThink Pair Share On your own, describe what it means for a customer to be satisfied Discuss your description with a partner Share with the class

8. 1. On your own – describe what it means for a customer to be satisfied: Marketing Basics - How can I satisfy customers? 8 2. discuss your description with a partner 3. Share with the class

9. Marketing Basics - How can I satisfy customers? 9

10. Marketing Basics - How can I satisfy customers? 10 Customer vs. ConsumerThink - Share On your own, think of an example of a customer who is also a consumer: 2. Be prepared to share with the class

11. Marketing Basics - How can I satisfy customers? 11 industrial Makes products to resell to consumers

12. Marketing Basics - How can I satisfy customers? 12

13. Marketing Basics - How can I satisfy customers? 13 Class VoteGood or Service? Laptop Computer Car Cell Phone College education Airplane flight

14. Marketing Basics - How can I satisfy customers? 14 Goods & ServicesThink - Share On your own, think of an example of a company who sells both goods and services: Be prepared to share with the class

15. Marketing Basics - How can I satisfy customers? 15

16. Marketing Basics - How can I satisfy customers? 16 Orbit Gum McDonalds Aquafresh Toothpaste Dick’s Sporting Goods WalMART Gamestop Class Vote: Mass Marketing or Market Segmentation

17. Marketing Basics - How can I satisfy customers? 17 Alike and Different On your own, describe yourself in the following categories: Age, gender, ethnicity, hobbies, music style Create a list of 10 of your favorite products With a partner create a T chart comparing how you are alike & how you are different Create a list of 5 products that you both like and could be “mass marketed” to you.

18. Alike & Different: On your own, describe yourself in the following categories: Age: Gender: Ethnicity: Hobbies: Music Style: Marketing Basics - How can I satisfy customers? 18

19. Alike & Different cont. Create a list of your 10 favorite products: Marketing Basics - How can I satisfy customers? 19

20. Alike & Different cont. With a partner, create the T chart below comparing how you are alike and different: Marketing Basics - How can I satisfy customers? 20

21. Alike & Different cont. Create a list of 5 products you both like & could be “mass marketed” to both of you Marketing Basics - How can I satisfy customers? 21

22. Marketing Basics - How can I satisfy customers? 22 Target Market Focus all marketing decisions on a specific market of customers

23. Marketing Basics - How can I satisfy customers? 23 Target Market Pair Share With a partner, discuss - Who do you think the target market is for following companies? Food Lion Harris Teeter Game Stop Best Buy Taco Bell McDonalds What clues can we find to help us?

24. Marketing Basics - How can I satisfy customers? 24 Marketing Mix – 4 P’s

25. Marketing Basics - How can I satisfy customers? 25 Repeat 4 times Product Price Place Promotion

26. Marketing Basics - How can I satisfy customers? 26 Positioning Get people to think of a product in a certain way ex. Axe body spray – cool, attractive Ex. Raplh Lauren - scholastic

27. Marketing Basics - How can I satisfy customers? 27 Positioning Pair Share Discuss with a partner: How is Gatorade trying to position this product? What clues can you find? Buehrl

29. What clues can you find?Buehrl

30. Marketing Basics - How can I satisfy customers? 29 Wants Things people desire, such as Gatorade (rather than just water) Needs Basic necessities food, clothing, shelter

31. Marketing Basics - How can I satisfy customers? 30 Levels of NeedsPair Share With a partner come up with 2-3 products that meet the needs of each level of the pyramid

32. Levels of Needs cont. With a partner, come up with 2-3 products that meet the needs of each level of the pyramid: Self actualization – Esteem – Love/Belonging – Safety – Physiological - Marketing Basics - How can I satisfy customers? 31

33. Marketing Basics - How can I satisfy customers? 32

34. Marketing Basics - How can I satisfy customers? 33 Rational or Emotional?

35. Marketing Basics - How can I satisfy customers? 34 Rational or Emotional?

36. Marketing Basics - How can I satisfy customers? 35 Rational or Emotional?

37. Marketing Basics - How can I satisfy customers? 36 Rational or Emotional?

38. Marketing Basics - How can I satisfy customers? 37 Rational or Emotional?

39. Marketing Basics - How can I satisfy customers? 38

40. Marketing Basics - How can I satisfy customers? 39 Review ofCompetencies& EssentialQuestions

41. Marketing Basics - How can I satisfy customers? 40 Identify the components of the marketing mix P P P P

42. Marketing Basics - How can I satisfy customers? 41 Describe the marketing concept S C

43. Marketing Basics - How can I satisfy customers? 42 Explain the concept of target marketing

44. Marketing Basics - How can I satisfy customers? 43 ESSENTIAL QUESTIONHow can I satisfy customers? TARGET MARKET – know who they are, make decisions based on them Marketing Mix/4 P’s: Product – quality products Price – low price/value Promotion – show them products they need & want Place - convenient