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Putting Out Fires With Social Media

PROTECTING YOUR BRAND WITH
          TWITTER
                                                          Sal Baldovinos
                                                        @mayhemchaos
                                            www.mayhemandchaos.com/blog
Companies Using Twitter

 JetBlu
 DirectEnergyTX
 Comcast
 TurboTax
 And many more then I couldn’t think of…
Entitlement vs. Expectations

 Companies DO owe you a great
  experience/products
 Companies DO NOT owe you free stuff (most
  of the time)
 Companies should quickly resolve issues
Adding To The Frustration

 Press 1 for English
 No real connection to the person on the line
 They don’t really “care” about me, they’re
  just reading a script
 If you cannot help me, then who can!?
My Experience with…

 The Houston Zoo
 DirectEnergy – Poor Customer Service
  w/Twitter
Don’t Be That Guy

 Expecting a hand out is like eating all your
  food and asking for it to be comp’d
 Don’t Twitter while your mad or drunk or mad
  and drunk…
 Use the 48-72 hour rule
Where To Stalk Me

 Twitter: MayhemChaos
 Blog: www.mayhemandchaos.com/blog


               Thank You!




                                           Sal Baldovinos
                                         @mayhemchaos
                               www.mayhemchaos.com/blog

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Protecting Your Brand With Twitter

  • 1. Putting Out Fires With Social Media PROTECTING YOUR BRAND WITH TWITTER Sal Baldovinos @mayhemchaos www.mayhemandchaos.com/blog
  • 2. Companies Using Twitter  JetBlu  DirectEnergyTX  Comcast  TurboTax  And many more then I couldn’t think of…
  • 3. Entitlement vs. Expectations  Companies DO owe you a great experience/products  Companies DO NOT owe you free stuff (most of the time)  Companies should quickly resolve issues
  • 4. Adding To The Frustration  Press 1 for English  No real connection to the person on the line  They don’t really “care” about me, they’re just reading a script  If you cannot help me, then who can!?
  • 5. My Experience with…  The Houston Zoo  DirectEnergy – Poor Customer Service w/Twitter
  • 6. Don’t Be That Guy  Expecting a hand out is like eating all your food and asking for it to be comp’d  Don’t Twitter while your mad or drunk or mad and drunk…  Use the 48-72 hour rule
  • 7. Where To Stalk Me  Twitter: MayhemChaos  Blog: www.mayhemandchaos.com/blog Thank You! Sal Baldovinos @mayhemchaos www.mayhemchaos.com/blog