Download the PDF here: http://insights.metalworks.io/ The recent Consumer Electronic Show (CES) at Las Vegas, Nevada saw several automakers reimagine the future of personal transportation. From driverless cars to gesture-based interfaces to new business models that would not have been possible a decade ago. The expectations of consumers are evolving. In this report, which is yours to share, we look at 5 trends that are shaping the world of automotive and personal transport. A result of our research and learnings from CES 2015 and constant trend monitoring. What's covered? - Race to auto-pilot mode - The era of smart cars - Niche ideas to mainstream travel - Rise of collaborative communities - Experience visions of the future The automotive industry is rapidly changing, are you prepared to take advantage of what technology has to offer tomorrow?

1. Trends That
will shape
The future
Of Automotive5

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5. 1
Nissanaimstobringself-drivingcarstothe
publicby2020beforetheTokyoOlympics.
DaimlerAGunveilsautonomous self-driving
vehicle at CES 2015 inLasVegas,Nevada.
!
Automobilesgetevenmoretechnologicalsafety
featuresthatareautonomousinnature.This
includes,vehicle to vehicle communication,
night vision andself-parking.
!
Drivingisapleasureandnotachore.Thedriver
becomesthepassengerorasMercedes-Benz
putsit,“a mobile living space”.
Race to Auto-
pilot mode
Trend

6. 1
Therewillbeadecreaseindrivingaccidents
causedbyalcoholicinfluenceandlethargyas
driversaresupportedbyautonomous(orself)
drivingtechnologies.
!
Thedisabledwillhavethechancetositatthe
driverseatandtakecontrolwiththehelpof
autonomousdrivingtechnologies.
!
Drivingbecomesaleisureactivityandnota
choreespeciallyforpeoplewhotravelhours
acrossstates.Withtechnology,thedrivercan
affordtobethepassengerorcedecertain
controlstothecar’son-boardcomputer.
IMPAct
Race to Auto-
pilot mode

7. AudicreatesvirtualrealitytestdriveforAudiTT
usingSamsungVRheadset.Personalguide
included.View video example
Opportunity
Race to Auto-
pilot mode

8. 2
More3rd party add-ons,new interfaces
andcomputingpowerinacarthatcanhelp
makeintelligentdecisionsforthedriversand
passengerse.g.cyclist detection sensor
!
Moreeconomieswillgrowaffluentenoughto
expectaformofprivatetransport.Cars
manufacturedandsoldcheaplyliketheTata
Nano enablesthemiddle-classaspiration.
!
In-car Internet andthearrayofsensors
turnscarsintomobilecomputerscapableof
collectingdataonthestreete.g.traffic
conditions and crime for smart cities
The era of
smart cars
Trend

9. 2
Carsareabletoadjustinternalenvironment
intelligentlybasedonexternalweather
conditionsandlearnthepreferencesofthe
driver.SimilartoNest thermostat.
!
Roadinfrastructuremayfailtokeepupwith
thedemandofcarsfromthegrowingaffluent
leadingtotrafficcongestionincities.Longform
advertisingcontentservedwithinpublicand
privatetransportcongestedonroadsbecomes
viableincitieslikeJakarta, Indonesia.
!
Vintagecarswithnocomputingtechnology
becomeaprizedpossessionforsome.
impact
The era of
smart cars

10. Mercedes-BenzpromotesitszeroemissionF-
CelltechnologyusingLEDsandDSLRcamera
tocreatean‘invisible’carthatdrivesaround
Germany.View the video
Opportunity
The era of
smart cars

11. 3
Theriseofautomobilespoweredbyalternative
formsofenergy,including:electric,water,
solar andunconventional hybrids.
!
Areaspronetofloodmayseeamphibious
vehicles asanicetohave.Areasproneto
firearmcrimesmayseearmoured vehicles
asanecessity.
!
3D-printed cars and car parts arenowa
reality.Includingacompetition for Dominos
!
Moreoptionsfortransportationbeyond
automobilesandbicyclese.g.Solowheel
niche IDEAS to
mainstream traVEL
trend

12. 3
Onceconsumersknowthatautomobiles
poweredbyalternativeformsofenergyarenot
alien,morepeoplewillpurchaseitforitsnovelty
factorandefficiency.
!
Automobileswithcustomadd-onoptionsmight
beawayformanufacturerstogaincompetitive
advantage,solveproblemsforlocal
communitiesorcreateexclusivity.e.g.Aston
Martin Lagonda only for the Middle East
!
With3D-printing,carbonfootprintofcars
throughtransportationfromsiteof
manufacturing todestinationisreduced
IMPACT
niche IDEAS to
mainstream TRAVEL

13. Hendoraised US$500k onKickstarterfora
real-lifehoverboardinspiredbyscience-fiction
series,BacktotheFuture.Thecampaignwas
initiatedtoselltheHendo’sgravitationtech.
Opportunity
niche IDEAS to
mainstream TRAVEL

14. 4
Car2Go (SubsidiaryofDaimlerAG)letsyourent
carsbytheminuteinEuropeandAmerica.
!
Singapore-MITAlliancesetsthevisionofself
drivingcarswithcarsharingalgorithmsto
reduce dependency on private transport
ownership.
!
Opensourcedesignanddevelopmente.g.
Tesla open patents andFord OpenXC
!
Carscanbeapersonalextensionofmobile
phonesandameansfordriverstoconnectwith
their"tribe"throughanappecosystemand
communitypoweredbyArduino.
rise of collaborative
communities
Trend

15. 4
Splitofconsumerswhobelievecar
ownershipsisnolongerpartofthemiddle
classlifestyle.
!
Increaseintransportoptionsforevery
transportbudget.Automanufacturersmay
havetorethinkhowcarsaremarketed.
!
Riseofcommunitiesand“tribes”around
automobilesandtheexperienceofdriving
giveautomobilebrandstheopportunityto
reachouttothesenichegroupsandbuild
evengreaterbrandloyalty.e.g.online
communityforoutdooradventuredrivers
impact
rise of collaborative
communities

16. HarleyDavidsonfeaturesitsfansinits“E
Pluribus Unum”(“Outofmany,One”)
socialmediacampaignaroundthe
Twitterhashtag#StereotypicalHarley.
Opportunity
rise of collaborative
communities

17. 5
AudiCitycreatesdigitalexperiencesinvarious
cityshowroomse.g.Audi City London
!
Conceptcarsandexistingofferingstargetedat
youthsthroughvideogamesandpopculture
e.g.Cars featured in Transformers
!
Showroomdisplaysmeasuresdwelltimesof
visitorsandcapturesfeedbackforcar
manufacturerstovalidate concepts
!
Digitalshowroomingbecomesaseamless
customisableexperiencethatgathersdata
fromvisitor’sonlineprofilee.g.Charlie (app)
experience visions
of the future
Trend

18. 5
Withdigitalshowroomingandexperience
design,carmanufacturerscancreateahalo
effectfortheirproductsjustlikeApplestores
!
Productplacementsinmediaforbranding
andmarketingbecomesthedefacto
!
Emergingtechnologiescanhelpscar
manufacturersunderstandbuyerpsychology
atadeeperlevelandmoreeffectively
segmentbuyerstoincreasebrandloyalty
!
Automobilebrandsshouldstudytheimpact
ofInternetofThingsandseeifautomobiles
canbeaspersonalasthemobilephone
impact
experience visions
of the future

19. InteractivemusicboothfortheFiat500LBeats
EditionattheGenevaAutoShow2014invites
visitorstobeaDJ.View video
Opportunity
experience visions
of the future

20. FutureofRetail
Welookat5trendsthatareshapingtheworldofbrick
andmortarretail.Fromdataanalyticsinstoresto
evolvingretailconceptsandmore.
Download here
!
FutureofFood
Welookat5trendsthatareshapingthefoodindustry;
including,restaurants,fastfoodandpackagedfood.
Technologiesrangefrom3Dprintedfoodtorobotwaiters.
Download here
!
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23. Nico Abbruzzese
Global Director of
Creative Technology,
Metalworks by Maxus
Tom kelshaw
Director of Technology,
Metalworks by Maxus

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