Social media overview, approach and mapping

1. Lezione 4
Lesson 5
Social Network
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2. Who
Who: social Technographics
Forrester's Social Technographics® classifies
consumers into six overlapping levels of
participation (see short presentation). Based
on our survey data we can see how
http://www.forrester.com/Groundswell/ participation varies among different groups of
profile_tool.html consumers, globally. We also analyze the
participation of people who buy technology.
http://www.slideshare.net/jbernoff/social-
technographics-explained?src=embed
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3. Why people goes online
Why People goes Online
http://www.ruderfinn.com/rfrelate/intent/intent-index.html
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4. Why
Social Networks: What people do
http://www.globalwebindex.net/data.aspx
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5. Approach & Introduction
Managing Complexity on social media
Good presentation for scenario and approach
r11-091123094915-phpapp02
http://www.slideshare.net/mypurechaos/
200911101-social-media
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6. What
Where: the conversation Prism
http://theconversationprism.com/click/
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7. Social marketing
The 22 Step Social Media Marketing Plan
http://mashable.com/2008/11/07/social-media-marketing-plan/
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8. Costume National
Example: Costume national
1. Sito
a. http://www.costumenational.com/
2. Blogging
a. http://blog.costumenational.com/
b. http://blog.cnc-costumenational.com/
c. http://blog.enniocapasa.com/
3. Microblogging
a. http://twitter.com/CoSTUMENATIONAL
4. Online Video
http://www.youtube.com/user/CoSTUMENATIONALtv?
a.
gl=IT&hl=it
5. Photosharing
a. http://www.flickr.com/photos/costumenational/
6. Social Network
a. http://www.facebook.com/group.php?gid=8016019537
b. http://www.facebook.com/CoSTUMENATIONAL
c. http://www.myspace.com/costumenational
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9. Nokia WomWorld
WOMWorld - Nokia
The WOMWorld/Nokia is a Nokia-
sponsored resource providing latest
news, comment and feedback on all
things Nokia from the world of social
media and beyond.
http://www.womworld.com/nokia/about-us/
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10. Username check tool
Are brand account available?
http://usernamecheck.com/
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