Presentation at the Europeana Cloud Kick-Off Meeting, The Hague, 4-5 March 2013

1. Europeana Creative
Why it is relevant for Europeana Cloud and
the two need to work together
Max Kaiser
Head R&D, Austrian National Library
Europeana Cloud Kick-Off Meeting
KB, The Hague
04/05 March 2013
@maxkaiser

2. *
o!
l og
a ry
p or
www.europeanacreative.eu t em
*

3. www.slideshare.net/maxkaiser
@maxkaiser

4. @maxkaiser

5. 1. creative industries seek to explore innovative
ways to use existing data sources
→ develop exciting ideas, products and services
→ digital industry is a high growth sector
→ enormous potential for the cultural heritage sector
2. digitisation sets the foundation for memory
institutions to engage with creative industries
@maxkaiser

6. @maxkaiser

7. re-use of cultural heritage resources by
creative industries, organisations and
individuals is impeded by a
number of obstacles
(organisational, technical, legal, cultural, …)
@maxkaiser

8. our expected impact
“increase substantially the use and re-use of
cultural heritage resources
(and in particular those available through
Europeana) by creative industries, organisations
and individuals and bring out the economic
potential of digitisation actions in Europe through
innovative applications and services”
(Expected impact of Objective 2.1.b)
@maxkaiser

9. measures → impact
provide Open Lab produce a
environments for Content Re-Use
experimenting with Framework for
cultural content Europeana
increase the re-use
→ of cultural heritage
resources by
Creative Industries
deliver technical inspire and support
infrastructure to creative industries
enable creative to re-use Europe’s
re-use cultural heritage
@maxkaiser

10. key facts
→ Best Practice Network
→ EC call: CIP-ICT-PSP-2012-6
→ activity: CIP6 – theme 2 – digital content, open access
and creativity
→ duration: February 2013 – July 2015 (30 months)
→ 26 partners from 14 member states
→ 8 work packages
→ 835 person months effort (= 28 FTEs / 70 person years)
→ budget: 5.312.500 €
→ 80% Community funding: 4.250.000 €
@maxkaiser

11. @maxkaiser

12. consortium / 1
→ Europeana Foundation with access to 2,200+ cultural heritage
institutions
→ creative hubs and associations with access to creative industries,
tourism and educational professionals across Europe
→ European Design Centre BV
→ MFG Medien- und Filmgesellschaft Baden-Württemberg mbH
→ European Creative Business Network
→ Aalto-korkeakoulusäätiö
→ Agence luxembourgeoise d’action culturelle ASBL – ALAC
→ Culture24
→ EUROCLIO – European Association of History Educators
→ EUN Partnership AISBL
@maxkaiser

13. consortium / 2
→ living labs in four member states
→ YouARhere / i-Marginal
→ Platoniq Sistema Cultural
→ Aalto-korkeakoulusäätiö
→ EUN Partnership AISBL
→ technical and multimedia experts with a strong deployment record
→ National Technical University of Athens
→ Austrian Institute of Technology GmbH
→ Ontotext AD
→ Spild af Tid ApS
→ We Are What We Do Community Interest Company
→ WEBtic
→ Exozet Berlin GmbH
→ YouARhere
→ Semantika
@maxkaiser

14. consortium / 3
→ business planning specialists
→ European Business and Innovation Centre Network
→ Kennisland
→ content providing cultural heritage institutions and museums
→ Austrian National Library
→ British Library
→ Netherlands Institute of Sound and Vision
→ Museum für Naturkunde
→ National Museum Prague
@maxkaiser

15. project goal
demonstrate that Europeana can facilitate
the re-use of cultural heritage content
made available by a diverse set of organisations
by realising
eight concrete objectives
@maxkaiser

16. @maxkaiser

17. objective 1
establish the Europeana Open Lab Network as a
sustainable environment for experimentation
@maxkaiser and stakeholder engagement
http://d.lib.ncsu.edu/collections/c
atalog/ua023_025-003-bx0005-
004-028

18. why?
→ no platform to facilitate & inspire
stakeholders to experiment with re-use of
cultural heritage resources
→ access to documentation and sector
knowledge scattered
@maxkaiser

19. how?
→ Open Culture Labs: access to metadata and
cultural content available via Europeana
→ standardised methodology, access to technical
& business services
→ APIs & services for creative industry clients
→ start with 4 existing Living Labs
→ first clients: five pilot applications
@maxkaiser

20. objective 2
develop the Europeana Content Re-use
Framework to allow content providers to
make their content available
for specified re-use scenarios
http://en.wikipedia.org/wiki/File:G
lenfiddich_Distillery_stills_hall.jpg

21. why?
→ current Europeana Licensing Framework
applies only to metadata
→ lack of a Licensing Framework for
content prevents re-use at scale
@maxkaiser

22. how?
→ implement Europeana Content Re-use
Framework in coordination with
Europeana Cloud
→ provide a permission management
infrastructure allowing content providers to
communicate conditions for content re-use
scenarios
@maxkaiser

23. objective 3
implement the infrastructure and services
Europeana needs to support creative re-use
of European cultural resources and long-
term business development
http://www.radiomuseum.org/forum/neuberg
@maxkaiser
er_w_252_roehrenpruefgeraet_frage_zur_erw
eiterung.html

24. why?
→ Europeana supports only search & display
of metadata
→ no access to the content referenced
by metadata
→ without adequate API metering, extended
search and security:
→commercial exploitation cannot occur
→no incentive for heritage organisations to
provide high-quality digital objects for re-use
@maxkaiser

25. how?
→ deploy technical infrastructure and services to
resolve the issues of storage, legal infrastructure
and re-use
→ make available content supplied by project
partners, Europeana & network providers
@maxkaiser

26. objective 4
create
five pilot applications
in five thematic areas
http://d19sdi931o025v.cl
oudfront.net/cdn_120402
150336/images/detailed/
4/airline-pilot.jpg

27. five thematic areas
→ history education
→ natural history education
→ tourism
→ social networks
→ design
@maxkaiser

28. why?
→ currently no “real-world” applications
to inspire projects based on re-use
of cultural heritage aggregated
by Europeana
→ no clear incentive for creative industry to
work with this material
@maxkaiser

29. how?
→ show potential for creative re-use
of cultural content:
→ creative industries: → re-use possibilities
→ memory institutions: → benefits of providing access
→ use methodologies & facilities of Open Lab
→ use technical infrastructure & services provided
→ use content via Content Re-use Framework
→ bring each pilot to production standard
→ serve as reference implementation and showcase
@maxkaiser

30. objective 5
conduct five open innovation challenges, in
five thematic areas, to identify, incubate and
spin-off five viable projects into the
commercial sector
http://www.kreisgemeinschaft-
wehlau.de/Tapiau%20Alt/105-
0043%20Start%20zum%20100
%20Meter%20Lauf.html

31. why?
→ no current opportunity for creative
industries to engage directly with
Europeana stakeholders to propose
new products and services
@maxkaiser

32. how?
→ open innovation challenges in the 5 areas
→ select most viable project in each theme
→ provide business incubation & support package
→ support each spin-off project for 3 months
→ use infrastructure & network of Open Labs
→ use services, APIs & content for experimentation
→ use pilots as reference implementations
@maxkaiser

33. objective 6
identify business models that allow key
stakeholders within the Europeana
ecosystem to develop their own applications
and services based on the Europeana
Content Re-use Framework

34. why?
→ no clear business models for re-use projects
that demonstrate sustainable relationships
between key customers, channels, resources,
partners and costs
→ wider industry adoption depends on creation of
these models
@maxkaiser

35. how?
→ key stakeholders:
→ cultural heritage institutions & creative industries
→ stakeholders from specific thematic areas
→ related industries
→ initial business models developed in
focused workshops
→ Content Re-use Framework designed to
support these and other business models
@maxkaiser

36. objective 7
evaluate the results at key points in the
project and measure their success against
http://en.wikipedia.org/
wiki/File:Explorer_10_in
spection.jpg the strategic objectives

37. why?
→ integrate learning capacity into the
structure of the engagement
→ strong evaluation and feedback loop:
better-tested and more immediately
applicable outcomes
@maxkaiser

38. how?
→ evaluate:
→ Europeana Open Labs Network
→ technical infrastructure & services
→ Content Re-use Framework
→ pilots / spin-off projects / business models
→ sustainability plan
→ apply learning to improve each cycle
→ refine processes, products, approaches
@maxkaiser

39. objective 8
http://gratuitouslyy
ours.wordpress.com
/tag/fuck-door-to-
door-salesmen/
undertake an extensive stakeholder engagement campaign
promoting Europeana’s cultural heritage content to the creative
industries and the merits of creative re-use to cultural institutions

40. why?
→ without effort to engage stakeholders:
→ no significant take-up project outcomes
→ no large-scale re-use of cultural heritage material
→ without credibility by expert industry networks:
→ not possible to entice future actors to engage with
new products or services or to collaborate with
cultural heritage institutions
@maxkaiser

41. how?
→ 2 target stakeholders:
→ creative industries and cultural heritage institutions
→ engagement campaign: greater coverage
→ project partners: extensive networking activities
→ promote services & applications in each
thematic area
→ promote & encourage participation in the
challenges
@maxkaiser

42. @maxkaiser

45. @maxkaiser

46. eCreative & eCloud
→ both CIP Best Practice Networks
→ Same call: CIP-ICT-PSP-2012-6
→ both started on February 1, 2013
→ Europeana Creative: 30 months
→ Europeana Cloud: 36 months
→ 2 partners involved in both projects
→ Europeana Foundation & Kennisland
→ use of same collaboration tools
→ Basecamp, GitHub, etc.
→ important overlaps and dependencies
@maxkaiser

47. shared challenges
→ what are the conditions under which
cultural heritage institutions will make
content available?
→ how to expose it to other communities?
→ what are the technical, legal, economic
and strategic requirements?
@maxkaiser

48. common goals
→ allow content providers to make content
available for specific re-use scenarios
(opt-in) and define conditions of access
→ define requirements & build Europeana
Content Re-use Framework
→ implement mechanisms for storage, use
and re-use of content and rich metadata
@maxkaiser

49. Europeana Foundation
→ Involved in all WPs in both projects
Europeana Creative
→ WP1 Lead: Europeana Open Laboratory
Europeana Cloud
→ Project Coordinator
→ WP2 Lead: Developing the Infrastructure for
eCloud
→ WP5 Lead: Sustaining the Europeana Cloud
@maxkaiser

50. Kennisland
Europeana Creative
→ WP3 Lead: Business Model Frameworks
Europeana Cloud
→ Key partner in WP5: Sustaining the Europeana
Cloud
@maxkaiser

51. WP3 WP5
Business Sustaining the
Model Europeana
Frameworks Cloud
WP2 WP2
Infrastructure WP4 Developing
the
for Content Pilots
Infrastructure
Re-use
for eCloud
eCreative eCloud
WP5
Open
Innovation

52. @maxkaiser

53. Europeana Creative WP3 -
Business Model Frameworks
next steps relevant for
Europeana Cloud
@maxkaiser

54. subtask 3.1.1: Requirements Gathering
→ month 1–4
→ MS8: Requirements for the Content Layer of the
extended Europeana Licensing Framework
formulated (month 4)
→ coordinated by Kennisland & Europeana Foundation
→ requirements from content providers, creative
industries and technical development partners
→ requirements in terms of rights status, quality,
access, etc.
@maxkaiser

55. subtask 3.1.1: Requirements Gathering
→ requirements gathered in Europeana Creative
WP3 will be provided to Europeana Cloud
→ Europeana Cloud WP5 will use them to specify
the overall Licensing Framework infrastructure
@maxkaiser

56. subtask 3.1.2: Europeana Content
Re-use Framework
month 4–24
→ implement the Content Layer of the extended
Europeana Licensing Framework
→ month 6: Specifications for implementing the
Content Layer of the extended Europeana
Licensing Framework
→implemented in WP2 (Infrastructure for
Content Re-use)
@maxkaiser

57. @maxkaiser

58. Europeana Cloud WP5 -
Sustaining the Europeana Cloud
next steps relevant for
Europeana Creative
@maxkaiser

59. task 5.3 – exploring licensing issues
month 3–24
→ subtask 5.3.1 – Requirements for
Extending Europeana Licensing
Framework
→KL will gather requirements to allow access
to content and re-use of content
@maxkaiser

60. m0 m12 m24 m36
T3.1 Content Re-Use Framework (m1-27)
ST3.1.1
eCreative
m6: Specification for m24: Documentation of
implementing Content extension
Requirements Layer of Licensing Framework of Licensing Framework
(m1-4)
T5.1 Strategic Requirements for the Europeana Cloud (m1-30)
eCloud
T5.2 Practical Requirements (m3-20)
T5.3 Exploring Licensing Issues (m3-24)
ST5.3.1 ST5.3.2
Requirements (m3-18) Produce revised ELF
(m18-24)

61. coordination
@maxkaiser
http://saypeople.com/2012/05/23/chinas-plans-to-increase-the-use-of-rainmaking-technology/#axzz2Ma5gDTi2

62. cloud coordination group
→ represents several ICT PSP-funded
“cloud” projects
→including Europeana Creative, Europeana
Cloud, LoCloud
→ part of T5.2 in Europeana Cloud
→ first meeting in Spring 2013
@maxkaiser

63. more information
www.europeanacreative.eu
@maxkaiser

64. thank you!
max.kaiser@onb.ac.at
www.onb.ac.at
www.slideshare.net/maxkaiser
www.linkedin.com/in/maxkaiser
gplus.to/maxkaiser
twitter.com/maxkaiser
@maxkaiser