This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Responsive Web Cross-Media and Mobile
1. CALMNESS AFTER THE STORM: Responsive Web Cross-Media Strategy (Digital/Social/Mobile) Matthew Snyder, CEO ADObjects-Inc | Founder, MXMEvents
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3. Digital Hand . Analog Touch Mobile Cross-Media Strategies Outdoor Radio TV Print Our Vision 0329 LM 0329 LM 0329 LM Interactive Focused Revenue Growth with Convergence Media-Mix “ Touching Everything” Digital
4. ADObjects , Inc. unded 2007 New York | Tokyo | Vancouver Responsive Agency Launched 11.11.11 * Mobify based * *
5. The Sea Change: Convergence ? You Me World Social Mobile Digital
7. 1 Main Social Network Real Community and Sharing Facebook found a way to bring some simplicity to this chaos for marketers Alto Consulting ( Australia)
27. The New Strategic Marketing Paradigm The Customer Hourglass looks at the entire experience Jeremiah Owyang ( [email_address] ) Tasti-D-Lite rewards brand advocates with points that translate into free products Kraft’s top selling iFood app keeps cooks coming back w/ recipes, coupons, & sharing features Delta flyers board with e-boarding passes
31. Ah-ha Moment Calmness ( it all connects back to Ubiquity) “ Leaving money on the table” by not Leveraging Core Revenue Generating Web Assets to M obile
47. 10) Pulling together the Cross-Screen Data: Analytics Put your resources and time into the Analytics bit.ly/100ways ( 100 Ways to Measure Social media) By David Berkowitz, 360i
Digital Signage vs. Screen vs. Display vs. Kiosk 2007~2011 the world changes with the iPhone => iPhone In parallel, over the last 4 years social media => Facebook Chaos of fragmentation, but if we could step 5 years in the future…
Mobile is with you. Will Connect to Everything. It is a complement to other channels I worked for Nokia, and the Ex-President of the MultiMedia Dision
For 12 Years I worked at Nokia and ran 3 different business units. Mobile Search, Mobile Advertising, Games Business Started ADO in 2
Digital Hand. Analog Touch- Metaphor around what we have seen with the sensations of touch-screen technology Hand also is the guiding element, like a “conductor and the orchestra” I tend to bundle all of Digial ( Online/Desktop/ TV/ In-Home/ Outdoor… in the the digital screens. Connected to the cloud, yet the context of personal or public……. A drive-in restaurant, nobody driving in not personal. Get up-close and connected then becomes personal….. This connection to mobile will happen automatically. Started with SMS/Qrcodes Bluetooth/wifi/NFC…. ( I put my money in Wifi, Then NFC)
Out of all the movement in social, the key thing that jumped out is “collective intelligence” getting aligned- not just 1-to-1 conversations, but 1-to-many, that Digital screen will be a gateway to that world.
Running joke in the mobile world …. When is the year of mobile, so say the decade We look at it that with social, and digital running fast, it is more like 2012 is the year of convergence.
Example of the Million Fans Club… 800M people there, Brands have to be there. Growing at a rate of 20K~100K/day….
Facebook: More Mobile Visits, Slightly Longer Online Sessions
Social at the core of connectivity, The Fraternity vs. the Library….
Animating the un-Animated…. Cities/shops/can come alive. Have you seen the corning glass- you-tube video. A must. Ray Kurweil, Singularity…. There is a another dimension to this the Virtual Screen/ Kind AR, etc… but I will keep it simple for us on marketing as the digital screen. “ Story” Blue-tooth…. People could not grasp it if they could not see it…. Needed to touch something. iPhone that changed everything was the Touch Screen. Keep an eye on the user Behavior of how we interact with screens…. ( Touch will be wih us for a long time as it is a very strong behavior)
Eventually they will be everywhere Cost? ROI ? Platform Ubiquity Value-add in the connectivity with cross-media Personal vs. Public/ multi-modal Times Square screens are now all mobile enabled, Even the likes of Forever 21 is “Social Media” Enabled
Used everywhere but the key is the content and the context of the different ones that make up that actual solution.
Using screens to complement the transaction, from menus to pay, delivering Using text messaging to pay for things….
Using services to bring value at that point in time through the interactivity…
Real value proposition
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If you do not have the right mobile strategy, your competition will and you will miss opportunity. Had a good discussion the other evening. On the race horse track you need to be ahead to win….. Well the race has become, no going back, Get your stragety and budget now. 2007~2010 were times to test and think, now it is really here.
US +56% EU5 +75 according to comScore You never need to drink alone thanks to mobile social media!
Apps as Ad-units…..
Digital Hand. Analog Touch- Metaphor around what we have seen with the sensations of touch-screen technology Hand also is the guiding element, like a “conductor and the orchestra” I tend to bundle all of Digial ( Online/Desktop/ TV/ In-Home/ Outdoor… in the the digital screens. Connected to the cloud, yet the context of personal or public……. A drive-in restaurant, nobody driving in not personal. Get up-close and connected then becomes personal….. This connection to mobile will happen automatically. Started with SMS/Qrcodes Bluetooth/wifi/NFC…. ( I put my money in Wifi, Then NFC)