5. Why is this Important? On the web you CAN do anything. In a startup, you don’t have time to do EVERYTHING. We could make this a dating site We could make this a shopping site
6. So, we started talking to our customers: “it will be the second timei'm taking the test - 1st time I got a 680, but i am looking for a higher score . . . you could actually charge a bit more later down the road”