2013 PAR Partner conference - Marketing 101

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Emily Massaglia from PAR Technologies gave a presentation on marketing best practices and resources for PAR partners. She discussed telling compelling stories that provoke emotion, addressing customer needs, testing different media, and taking advantage of social media and PAR's Market Development Funds. Massaglia also reviewed PAR resources like marketing templates, end user lists, and the new PAR Partner Center website. The presentation aimed to help partners effectively promote PAR products and solutions to end customers.

Business News & Politik

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Red Rock Resort ∙ Las Vegas NV Partner Conference June 2013
PAR Marketing 101
Emily Massaglia, Channel Marketing Manager

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices
2

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Tell a Story
3

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Tell a Story
4

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Provoke Emotion
5

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Provoke Emotion
6

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Have Fun!
7

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Have Fun!
8

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Address Customer Needs
9

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Address Customer Needs
10

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Test and Track
11

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Best Practices – Use Different Forms of Media

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Social Media
13

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Social Media – PAR Corporate
14
http://www.facebook.com/parpointofsale
http://www.youtube.com/user/partechinc
http://www.linkedin.com/company/12540

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Social Media – PAR Channel
LinkedIn Group:
PAR Partner Ecosystem
Twitter Account:
@Par_Partner_Eco
SlideShare:
PARPartnerEcosystem
http://www.slideshare.net/
15

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Market Developing Funds (MDF)
16

Copyright © 2013 ParTech, Inc. All Rights Reserved.
2013 MDF Suggestions
17
CASE STUDY VIDEOS TRADESHOWS
EACH ACTIVITY NEEDS TO HAVE A STRONG CALL-TO-ACTION

Copyright © 2013 ParTech, Inc. All Rights Reserved.
MDF – Other Recommends
• Direct Mail or Email
Campaign
• State or
Local Industry
Associations
• Sales Contests
• Online Lead
Generation
Campaigns (SEO)
• PAR Sales Training
• Webinars
• Website
Improvement
18

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources
19

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources - 2013 Channel Marketing Team
Leslie Dodwell
WEST COAST
Events, Conferences
Leslie_Dodwell@partech.com
P (303) 448-7481
C (714) 287-2837
Emily Massaglia
EAST COAST
MDF, Channel
Communication
Emily_Massaglia@partech.com
P (303) 444-0120 X5848
C (215) 807-9248
Mark Bunney
Direct Channels & Alliance Partners
Mark_Bunney@partech.com
P (972) 377-9193
C (972) 489-3997

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources– Electronic & Print on Demand
COLLATERAL PIECES
AVAILABLE
EverServ 500
EverServ 2000
EverServ 6000
EverServ 7200
EverServ 7700
EverServ PixelPoint
EverServ SureCheck

Copyright © 2013 ParTech, Inc. All Rights Reserved.
NA Marketing Tools– ScanSource Ad Builder
http://www.scansourceservices.com/marketing/VendorCampaignKits/parCampaignKits.aspx

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources – PAR generated materials
23

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources - Newsletter
24

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources– End User Customer Lists
AVAILABLE ON myPAR PORTAL

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources– ISV Overview
26

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources – End User landing pages
27

Copyright © 2013 ParTech, Inc. All Rights Reserved.
PAR Resources - Introducing the NEW PAR Partner Center
28

Copyright © 2013 ParTech, Inc. All Rights Reserved.
Key Takeaways
• Tell a Story, Provoke Emotion, Have fun!
• Address your customers needs
• Use different forms of media to tell the same story
• Take advantage of Social Media
• Look over PAR MDF Guideline Document
• Utilize PAR’s resources
• Give us feedback on the new partner center
29

Copyright © 2013 ParTech, Inc. All Rights Reserved.
THANK YOU FOR ATTENDING!

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2013 PAR Partner conference - Marketing 101

14. Copyright © 2013 ParTech, Inc. All Rights Reserved. Social Media – PAR Corporate 14 http://www.facebook.com/parpointofsale http://www.youtube.com/user/partechinc http://www.linkedin.com/company/12540

15. Copyright © 2013 ParTech, Inc. All Rights Reserved. Social Media – PAR Channel LinkedIn Group: PAR Partner Ecosystem Twitter Account: @Par_Partner_Eco SlideShare: PARPartnerEcosystem http://www.slideshare.net/ 15

18. Copyright © 2013 ParTech, Inc. All Rights Reserved. MDF – Other Recommends • Direct Mail or Email Campaign • State or Local Industry Associations • Sales Contests • Online Lead Generation Campaigns (SEO) • PAR Sales Training • Webinars • Website Improvement 18

20. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources - 2013 Channel Marketing Team Leslie Dodwell WEST COAST Events, Conferences Leslie_Dodwell@partech.com P (303) 448-7481 C (714) 287-2837 Emily Massaglia EAST COAST MDF, Channel Communication Emily_Massaglia@partech.com P (303) 444-0120 X5848 C (215) 807-9248 Mark Bunney Direct Channels & Alliance Partners Mark_Bunney@partech.com P (972) 377-9193 C (972) 489-3997

21. Copyright © 2013 ParTech, Inc. All Rights Reserved. PAR Resources– Electronic & Print on Demand COLLATERAL PIECES AVAILABLE EverServ 500 EverServ 2000 EverServ 6000 EverServ 7200 EverServ 7700 EverServ PixelPoint EverServ SureCheck

29. Copyright © 2013 ParTech, Inc. All Rights Reserved. Key Takeaways • Tell a Story, Provoke Emotion, Have fun! • Address your customers needs • Use different forms of media to tell the same story • Take advantage of Social Media • Look over PAR MDF Guideline Document • Utilize PAR’s resources • Give us feedback on the new partner center 29

Hinweis der Redaktion

Good morningMade it to last day of PAR conferenceEmilyStarted in January
First general notes about marketing campaigns and best practices, PAR specific MDF guidelines, other PAR resources PORTAL launch
Not about products, it is about engaging your customersPeople are drawn in by stories, not facts. Tell about your products in a form of a story.
Case Study, Videos, Newsletters
Emotions draws a strong connection between the audience and the presenter. It makes them feel like part of the team.
“The best marketing doesn’t feel like marketing, it feels like something valuable”
Your story isn’t about you, it is about what your customers need
Your story isn’t about you, it is about what your customers need
ROI. The need for testing, tracking and measuring. Why this is important.
Use same messaging, different forms of media: Press Releases, video, webinars, online, eblast, direct mail, newsletters
One you have your material ready, Use social media to share information. Have others help you do the work of spreading the message.
B2B or B2C
B2B
Want more leads? We have MDF!
Also will have print out of MDF guidelines to pass out
Available for you – not customized for youNOT JUST ADS
“Tools for our partners”Training CornerMaximize Your MarketingCustomer Spotlight
Software focused end user list, we also have hardware lists
Walk through live demo of newCENTERPAR Partner Center

2013 PAR Partner conference - Marketing 101

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2013 PAR Partner conference - Marketing 101

Hinweis der Redaktion