Brands exist to help consumers make easy decisions. The brain prefers familiar tasks over novel ones. Completing stories online through social media can double the effectiveness of communication compared to traditional websites. As social media grows, visits to brand websites are declining.

1. The Future's Bright, The Future's Social Robin Wight, President, Engine

5. Brands only exist because they help consumers make buying decisions without using too much brain power

6. Your brain doesn’t like changing its mind

7. R R L L a) INITIAL b) PRACTICED Practised tasks are easier for the brain to do than novel tasks Source: The Executive Brain Frontal Lobes & the Civilised Mind – Elkhonon Goldberg

10. What car did people think the yuppie drove? 33% 27% 19% 9%

11. Attitude Change Behaviour Change Behaviour Change ? Attitude Change 

12. The mind changer:

14. The Future's Bright, The Future's Social Robin Wight President, Engine

17. Completing the story online can double the effectiveness of communication

21. The end of destination web Visits to brand websites are declining as social media takes hold Source: Google Analytics

22. The Future's Bright, The Future's Social Robin Wight President, Engine