San Diego Biotechnology Network Media Kit 2012. Reach up to 10,000 researchers and professionals affordably.

1. 2012 Media and Advertising Kit
The San Diego Biotechnology Network (SDBN) was founded in 2008 as a resource for life
science and biotechnology professionals to network at events and connect online. Since that
time, monthly events attract 100+ attendees and the online network has grown to include a
vibrant website and 10,000 professionals connected on LinkedIn, Facebook, and Twitter.
Get Started: sdbn.org/advertise
sdbn.org
2012 Media & Advertising Kit

2. Website & Events
The SDBN website features
news, local biotech jobs, a
directory, and original
sdbn.org content related to the local
life science industry.
Our Media Rating Council
Website accredited traffic from
Quantcast for May 2012 is
2,183 unique visitors with
16,892 page views.
Demographics from
Quantcast (figures at left)
indicate that SDBN readers
are adults with above
average income and
education. Quantcast lists
the institutions our visitors
are from, visit the website
for more information.
Partners SDBN partners with
organizations looking to
promote news and events
to life science professionals
in San Diego. In return,
SDBN receives additional
exposure.
SDBN hosts monthly
events with around 100 in
attendance. The figure on
the left shows a ‘word
cloud’ of institutions where
our attendees work. The
Events institutions with the largest
font have the most
frequent attendees, and
you can see we have a
good academic and
industrial representation
(50/50).
Get Started: sdbn.org/advertise

3. Social Media & E-marketing
The SDBN reaches thousands of high profile biotechnology and life science professionals daily
through our social media channels. You can get the word out about your company, product, or job
to researchers and professionals who check our networks throughout the day. We continue to grow
very rapidly, click on the images below or see the latest figures at sdbn.org/advertise.
LinkedIn
Facebook
Twitter
2400 Monthly Email
Newsletter subscribers
400 Daily RSS Email
subscribers
E-marketing
Get Started: sdbn.org/advertise

4. Advertising Opportunities
Reach
Time
Category Item Price Details Exposure (No.
period
people)*
Table display near registration, linked Website event
Table logo on website, business card leads post, LinkedIn
$375 One time 10195
Sponsorship with $50 raffle item, 2 passes to event. group email, event,
Price: $375 (3-4 available) newsletter
Events
Includes benefits of table sponsorship Website event
with 10 minute microphone presentation, post, LinkedIn
Premier $575 One time 10195
premier logo placement, 4 passes to group email, event,
event. Price: $575 (1 available) newsletter
Top Full Banner Half width of header, can be flash format.
Advertisement $475 Monthly Top left, all pages, exclusive. Website 2275
(exclusive) Specifications: 468 W X 60 H.
Half width of header, can be flash format.
Top Full Banner Top left, all pages, non-exclusive (3
$275 Monthly Website 758-2275
Advertisement maximum). Specifications: 468 W X 60
H.
Website Company must provide all materials for a Website, RSS
Sponsored Blog
$575 One time blog post which fits with SDBN's mission feed, newsletter, 8071
Post
of growing biotechnology in the region. Facebook, Twitter
Right Medium Full width of sidebar, square, can be
Rectangle $275 Monthly flash format, non-exclusive (5 maximum). Website 455-2275
Advertisement Specifications: 300 W X 250 H.
Full job description linked to website or
Website, LinkedIn,
Job posting $50 One time contact email, highlighted as ‘featured 9475
Twitter, RSS
job’ on website and LinkedIn.
Static image format, right sidebar.
Skyscraper $275 One time Newsletter 2400
Specifications: 120 W X 600 H.
Static image format, right sidebar.
Newsletter Square Button $125 One time Newsletter 2400
Specifications: 125 W X 125 H.
Company provides copy (80 words) and
Newsletter Item $275 One time Newsletter 2400
one image.
Company provides copy (25 words) and
Facebook Sponsored Post $100 One time Facebook page 1863
link.
Sponsored 3 posts/1 Company provides 140 character tweet,
Twitter $75 Twitter 2661
Tweet week including link text.
*Some people may be counted multiple times.
Reach thousands of high quality professionals affordably with these targeted
opportunities. We can also provide customized packages for you based on your needs.
Get Started: sdbn.org/advertise