MP CANNED FOOD is importing canned food from Estonia to the United Kingdom and sell them online, Facebook Store - http://www.mpcannedfood.aradium.com, website - http://www.mpcannedfood.co.uk and in Leicesteri Estonian House.

1. Business Plan
MP CANNED FOOD
By Martin Pold

2. Executive summary
My business idea is simple:
MP CANNED FOOD is starting to import canned food
(meat products and ready meals) from Estonia to UK and
sell them to supermarkets and soon in Leicester Market
and also in Leicester Estonian House.
My three big business values:
* Quality products
* Professional customer service
* 100% recyclable products

3. Personnel
Previous work experience:
•Sales Manager, Footlock, April 2010 – April 2011
•Sales Agent, Montana Marketing, June – July 2005
•Team Leader (Sergeant), Estonian Army, 2004 – 2005
•Head of the Shift, Filee Meat Factory, Estonia, 2003
•Sales Agent/Team Leader, Estonian United Bank, 2002 – 2004
Voluntary Work:
•Business Expert, Working Knowledge in Nottingham Trent University,
June 2012
•Leicester and Leicestershire Coordinator, Let’s Do It! UK 2012, 2011 –
Present

4. The Product / Service
• I am going to sell high quality and value for money meat products,
for example: Wild Boar, Elk, Venison, Turkey, Horse, Lamb,
Chicken, Beef, and Pork in Its own Juice. These canned products
can be eaten cold or hot as they are already cooked, alternatively
the customer may add it to a dish. Those products are unique in the
United Kingdom.

5. Marketing and Sales
Marketing strategy
What are you going to do? How much will it cost?
1. Word of mouth. (Organizing products degustation events in Estonian 1. FREE
House, Polish church and Jesus Army) 2. FREE
2. Advertising in Yello Pages, on my website, online business listings. 3. £3.96
3. Business literature - 250 business cards. 4. FREE
4. A story or newsworthy event in local or national papers, radio, TV or 5. FREE
award ceremonies. 6. Leaflets - £65, posters - £30
5. Social media - Facebook group, Twitter 7. £3.69
6. Leaflets - to Estonian House, Polish church and Jesus Army (1000 8. £8.56
color double sided A5 leaflets), posters (100 color A3 posters). 9. FREE
7. Printed T-shirt and a pen. 10. FREE
8. Banner.
9. Sample products.
10. 1 day Test Trading in Leicester Market

6. Market RESEARCH
One of my key markets is citizens from Eastern Europe specifically “A8”
citizens or people who have migrated from the eight Countries that joined the
European Union (EU) in May 2004: The A8 is made up of; Czech Republic,
Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia.
This is a significantly large market within the UK. According to the Migration
Observatory based in the University of Oxford (2011) A8 citizens accounted for
close to 12% of total Long Term International Migration inflows to the UK in
2009.
Furthermore the Labour Force Survey conducted by the Office of National
Statistics suggests that there was a stock of A8 citizens (16 and older) of over
560,000 in 2009.
Research conducted by the Office of National Statistics shows that the
Midlands had the second highest number of A8 workers in the country (13%) or
roughly 72,800 workers.
I believe that this workforce combined with the estimated 14,560 A8 citizens
who are currently unemployed in the Midlands represents a significant market
for my canned produce.

7. Operations
Production:
Transport from Estonia to UK will take about 1 week. I have to order minimum
of 1 pallet of products and I have to pay upfront.
Delivery:
If customers are buying it from Leicester Market, then the delivery is included, if
they want to deliver it to somewhere else, then transport costs will be extra.
Payment:
I am handling cash only if necessary I can bring in mobile card payments.
Premises:
Leicester Market and Leicester Estonian House
Transport:
Need to order a transport lorry which will pick up my stock from supplier in
Estonia and deliver it to Leicester Market; it will cost around £300.

8. Financials
Cost item What is included and how you worked it out Total cost
1 pallet of several products of canned food
Stock £2000
(meat products and ready meals)
Transport from supplier (Estonia) to UK
Transport £300
(Leicester Market).
Storage space rent 1 month of storage space rent for 1 pallet. £66
6 days trading per week, first 6 week-period,

9. Exit Strategy
Sale of equity to someone else through a trade sale or devise ways of
recouping the capital invested.

10. Contact details
• Mobile: +447726779223
• E-mail/MSN: magister01@hotmail.com
• Website: http://www.mpcannedfood.co.uk
• Facebook Store:
http://www.mpcannedfood.aradium.com