This document provides an overview of Appland's app store solution. It discusses how Appland enables second generation store owners to launch plug-and-play app stores for business customers. Appland's platform supports multiple app store fronts across devices and includes features for developers, store owners, and consumers like app uploading, payments, analytics, and store management. The presentation introduces Appland's team and encourages attendees to contact them for any additional questions.

1. General App Store Presentation
7th April2014
Jonatan Redvik
CEO
jonatan.redvik@appland.se
Henrik Lewander
CTO
henrik.lewander@appland.se
Markus Viikki
Sales Manager
markus.viikki@appland.se
Skype: markus.viikki.appland
+46 707 17 07 71

2. Market Assessment
and Opportunity

3. 39%
61%
North America
17%
83%
Eastern Europe
Mobile Ownership
By Device Type
Source: Nielsen, 2012; eMarketer, April 2012
It’s still a “Feature Phone World” – with over 50%
smartphone penetration in developed markets
and less than 20% in the emerging markets.
24%
76%
Western Europe
15%
85%
Latin America
Smartphone Feature Phones
15%
86%
Asia-Pacific
3%
97%
Middle East & Africa
2011
2011
2011
20112011
2011
62%
2014
48%
2014
33%
2014
52%
2014
39%
2014
24%
2014
Smartphone penetration 2014 forecast
Feature phone leads
across the globe, however…
33rd March 2014

4. Smartphones will
represent 60% of all
cellphones by 2019!
…Smartphone sales are
growing exponentially…
4
Source: Ericsson Nov 2013, Mobility Report 2013
3rd March 2014

5. of mobile users
download
mobile apps…
90%
of all global app
downloads
comes from iOS
and Android
stores
…and yet mainly 1st generation
store owners monetizing apps in...
5
Source: Gartner September 2013, Flurry Analytics 2013
70%
3rd March 2014

6. 3rd March 2014 6
... an app market that is
growing and changing fast
0
10
20
30
40
50
60
70
80
2011 2012 2013 2014 2015 2016 2017
Advertising
In-app purchase
Paid-for
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015 2016 2017
Paid-for apps
In-app purchase
Advertising
76%
17%
7%
38%
48%
14%
$26Bn
$76Bn
Source: Gartner (Sep 2013)
App store revenue
world wide 2013
$26B
Source: Gartner (Sep 2013)
In only three years
Doubles

7. Appland
Solution
3rd March 2014 7

8. 8
App Eco System
3rd March 2014
2nd gen. Store Owners
Telco
Content Provider
Hosting
Load balancing
Cache
AWS
CDN
Content
Apps
Games
Widgets
Wallpapers
Monetisation
Subscription Clubs
In-app purchase
Upfront purchase
Advertising
Affiliates
Platform
Multi OS
Multi form factor
Content Provider Portal
Store Manager Portal
Content
Providers
Content
Aggregators
Digital Retailing
App acquisition
QA & Curation
Store management
Settlements/payouts
1st gen. Store Owners
Consumers
Gamers
Kids
Professionals
Employees
Automotive
OEM
Consumer Goods
Retail
2nd generation Store Owners are launching new types of app stores.
Appland enables next-gen plug-and-play stores for the B2B2C market.
Enterprise Brands

9. Appland Products Overview
93rd March 2014
App Store
• 100,000 apps
• 6 monetisation methods
• 5 weeks delivery time
Games Club
• ”Spotify” for games
 Free (Ad-funded)
 Buy single game
 Monthly subscription
• Pure rev share model
Launcher App STB, SmartTV
• Recommendation service
(from Google/Apple App Stores and web)
• One point of entry
(to your company’s mobile world)
• Web-based management
(of recommendations, communication and
user behaviors)

10. Functional Overview
Content Provider
Portal
Used by developers and
content providers/aggregators:
• Register company
• Upload app
• Bulk upload API
• In-app purchase
• App management
• Statistics
• Payouts
• Account management
• Etc.
Content Provider
Portal
(browser based)
App Store
Front
(native app or browser based)
Technical Platform
Store Manager
Portal
(browser based)
Technical
Platform
System Core,
used by Appland
• Performance monitoring
• Capacity monitoring
• Failure monitoring
• Hosting monitoring
• Logging system
• Admin systems
• Etc.
Store Manager
Portal
Used by Store Owner(s)
(can also be handled by Appland):
• Quality assurance of apps
• Set featured apps
• Campaign management
• Notification management
• Virtual currency management
• iOS app ingestion
• Multi-Store Management
• Multi-Store Analytics
• Comments moderation
• View statistics
• Export data
• Payouts
• Account handling
• Etc.
App Store
Front
Used by the end user
of the app store
• Discover new apps:
- Featured apps
- Top lists
- Categories
- My FB friend’s apps
- Apps near me
• Push apps (web to device)
• Purchase apps
• My apps handling
• Multi-device handling
• Purchase parental control
• Rate and comment apps
• Etc.
10
3rd March 2014

11. Web Browser Store
Responsive design for
desktop, tablet and smartphone

12. Android ODP – On Device Portal
3rd March 2014 12
Islamic

13. iPhone/iPad Native App
3rd March 2014 13

14. Thank you!
Jonatan Redvik
CEO
jonatan.redvik@appland.se
Henrik Lewander
CTO
henrik.lewander@appland.se
Markus Viikki
Sales Manager
markus.viikki@appland.se
Skype: markus.viikki.appland
+46 707 17 07 71