Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

1. Mark Tabladillo Ph.D.
Microsoft MVP
MarkTab Consulting http://marktab.com
SQL Saturday 89 – Atlanta – September 17, 2011

2. Developing a social media platform is a challenge
for high-end professionals and consultants. The
presenter has successfully leveraged web media to
establish a blog (http://marktab.net), cofound an
online journal (SolidQ Journal), become a paid video
presenter, and secured a spot at Microsoft TechEd
2011. This presentation introduces the basic
elements for 2011 of a successful web strategy,
starting with discovering your own best personal
focus given current market needs. The presenter
includes experiences with website development,
WordPress blog hosting, leveraging social media
services (including Twitter, Linked in, YouTube and
Facebook), and working with Microsoft.

3. 20 Years in Atlanta
Consulting since 1998; Incorporated 2003
◦ Part-Time Faculty at University of Phoenix
SAS and Microsoft Expert
◦ Presenter since 1998 at conferences like TechEd
and SAS Global Forum
Web Development since 1995
http://marktab.com @MarkTabNet

4. •The Science of Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•The Limitations of Science
3

5. W. Edwards Deming
Plan
Act Do
Study

6. Develop a Plan
Do (Follow) the Plan
Study the Plan
Act on what you Learn

7. MarkTab.Net/MarkTab.Com:
◦ empowers and inspires executives, architects and
developers (WHO)
◦ with insights from data mining, predictive analytics
and business intelligence (WHAT)
◦ to make actionable decisions (WHY)

9. •The Science of Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•The Limitations of Science
3

10. 1. Where is the crowd? <Physical Model>
2. Where are the thought leaders? <Physical
Model, Logical Model>

11. Twitter
Publishing SlideShare
Website;
WordPress
YouTube Linked In
Facebook

12. http://marktab.com, http://marktab.net
Domains: http://godaddy.com
Hosting: http://reliablesite.net,
http://bluehost.com
Metrics: Bing, Google, Alexa
Software: Dreamweaver, Photoshop Elements,
FileZilla
Microsoft Web Gallery:
http://www.microsoft.com/web/gallery/

13. http://marktab.net/datamining
Software: SnagIt, Adobe Photoshop Elements,
(Mobile Apps)

14. http://www.slideshare.net/marktab
Software: Adobe Acrobat Professional

15. @marktabnet
http://twitter.com/#!/MarkTabNet
Software: Tweet Deck, Tweet Auto Post,
(Mobile Apps)

16. Personal
http://www.linkedin.com/in/marktab
Corporate
http://www.linkedin.com/company/marktab-
consulting
Groups – Draw on your Mission Statement
Software: (Mobile Apps)

17. Personal Account
A “Page” is Recommended for Businesses
Software: (Mobile Apps)

18. http://youtube.com/marktabnet
Software: PowerPoint, Camtasia
Hardware: Digital Camera (HD Video);
Bamboo Tablet
SSWUG on PowerPivot Analytics
http://www.vconferenceonline.com/event/sp
eakers.aspx?id=281

19. Online Periodicals
◦ Co-Founder SolidQ Journal
http://www.solidq.com/sqj/Pages/Home.aspx?men
tor=Mark+Tabladillo
Microsoft Community Articles
◦ http://msdn.microsoft.com/en-
us/library/ee412262.aspx
Microsoft Technical Support Forums
◦ http://social.msdn.microsoft.com/Forums/en-
US/categories/
Software: PerfectIt, StyleWriter

20. Twitter
Publishing SlideShare
Website;
WordPress
YouTube Linked In
Facebook

21. Search
Search
Engines
Engines
Twitter
Search Publishing SlideShare
Engines
Website;
WordPress
YouTube Linked In Search
Engines
Facebook
Search
Engines
Search
Engines

22. •The Science of Personal Focus
1
•How to Choose Social Media Partners for
2 2011
•The Limitations of Science
3

23. Science Cannot Prove:
◦ Logic and Mathematics
◦ Metaphysical Truths
◦ Ethical Beliefs
◦ Aesthetic Judgments
◦ Science Itself
However, Don’t Underestimate What Can be
Measured

24. The Scientific Method
Discovering Your Strategy
Consulting
Legal
Story Telling
Video
Publishing
Social Media Metrics

25. How To Develop a Social Media Strategy
◦ Learn and Refine how you apply the Scientific
Method
◦ Create Physical and Logical Models of Current Social
Media Choices
◦ Acknowledge the Limitations of Science, but
Continue to Learn

26. Deming, W. E. (2000). The New Economics for
Industry, Government, Education (2nd ed.).
Boston, MA: The MIT Press.
Microsoft Research. (2010). The Fourth Paradigm:
Data-Intensive Scientific Discovery Retrieved
September 1, 2010, from
http://research.microsoft.com/en-
us/collaboration/fourthparadigm/
Tabladillo, M. (2010). The Scientific Method: A
Framework for Data Mining. Solid Quality Journal,
(September 2010), 10-14. Retrieved from
http://www.solidq.com/sqj

27. Burchard, B. (2011). The Millionaire
Messenger. New York, NY: Experts Academy
Press.
Ferriss, T. (2007). The 4-Hour Workweek.
New York, NY: Crown Publishers.
Godin, S. (2010). Linchpin: Are you
Indispensible? New York, NY: Penguin Group.

28. Entrepreneur Press, & Mann, M. (2008). Start
Your Own Coaching Business. Canada:
Entrepreneur Press.
Levinson, J. C., & McLaughlin, M. W. (2005).
Guerilla Marketing for Consultants. Hoboken,
NJ: John Wiley & Sons, Inc.
Schultz, M., & Doerr, J. E. (2009). Professional
Services Marketing. Hoboken, NJ: John Wiley &
Sons, Inc.

29. Donaldson, M. C. (2008). Clearance &
Copyright: Everything you Need to Know for
Film and Television. Beverly Hills, CA: Silman-
James Press.
Fishman, S. (2008). The Copyright Handbook:
What Every Writer Needs to Know. Berkeley,
CA: Nolo.

30. Bernard, S. C. (2007). Documentary Storytelling
(2nd ed.). Burlington, MA: Focal Press.
Glebas, F. (2009). Directing the Story. Burlington,
MA: Focal Press.
Guber, P. (2011). Tell to Win: Connect, Persuade,
and Triumph with the Hidden Power of Story.
New York, NY: Crown Business.
Olson, R. (2009). Don't Be Such a Scientist:
Talking Substance in an Age of Style.
Washington, DC: IslandPress.

31. Artis, A. Q. (2008). The Shut Up and Shoot
Documentary Guide. Burlington, MA: Focal
Press.
Clark, R. C., & Mayer, R. E. (2008). E-Learning
and the Science of Instruction (2nd ed.). San
Francisco, CA: Pfeiffer.
Erickson, G., Tulchin, H., & Halloran, M.
(2010). The Independent Film Producer's
Survival Guide (3rd ed.). New York, NY:
Schirmer Trade Books.

32. Levine, M. (2011). The Fine Print of Self-
Publishing (4th ed.). Minneapolis, MN:
Bascom Hill Publishing Group.
Zinsser, W. (2006). On Writing Well (30th ed.).
New York, NY: HarperCollins Publishers.

33. Hubbard, D. W. (2010). How to Measure
Anything: Finding the Values of Intangibles in
Business (2nd ed.). Indianapolis, IN: Wiley.
Russell, M. A. (2011). Mining the Social Web.
Sebastopol, CA: O'Reilly Media Inc.