22. Crossing the Chasm Early Adopters Early Majority Late Majority “ Never Mind” Need Mavens + Connectors to help bridge the chasm and let the Early Majority know the product is ready – “Social Networks”
32. Question # 1 - I am satisfied with how we use customer data to drive incremental revenue for our company (all respondents) A significant portion of respondents are not satisfied with how their organizations are addressing the challenges of customer data 100% 26 Total 0.0% 0 Extremely Satisfied 7.7% 2 Very Satisfied 26.9% 7 Satisfied 38.5% 10 Somewhat Satisfied 26.9% 7 Not at all Satisfied % Count
33. Question # 1 - I am satisfied with how we use customer data to drive incremental revenue for our company (B2B respondents) The respondents that are not satisfied with how their organizations are leveraging customer data are primarily within B2B organizations 100% 14 Total 0.0% 0 Extremely Satisfied 0.0% 0 Very Satisfied 21.4% 3 Satisfied 35.7% 5 Somewhat Satisfied 42.9% 6 Not at all Satisfied % Count
34. Question # 1 - I am satisfied with how we use customer data to drive incremental revenue for our company (B2C respondents) In contrast, the B2C respondents have the only group that answered very satisfied with their use of customer data 100% 9 Total 0.0% 0 Extremely Satisfied 22.2% 2 Very Satisfied 22.2% 2 Satisfied 55.6% 5 Somewhat Satisfied 0.0% 0 Not at all Satisfied % Count
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44. Thank you! Mark Price Managing Partner, M Squared Group 952-484-0501 [email_address]