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Adman lecture 8
1.
Advertising Management Lecture
8 : Creative Strategy Implementation and Evaluation
2.
3.
4.
5.
Informational/Rational Appeal
6.
Feature Appeal
7.
8.
Competitive Advantage Appeal
9.
Favorable Price Appeal
10.
11.
News Appeals
12.
13.
Bases for Emotional
Appeals
14.
15.
Reminder Ad
16.
Teaser Ad
17.
18.
19.
Straight Sell
20.
21.
Scientific/Technical
22.
23.
Demonstration
24.
25.
Comparison
26.
27.
Testimonial
28.
Endorsement
29.
30.
Slice of Life
31.
32.
33.
Personality Symbol
34.
35.
36.
Dramatization
37.
38.
39.
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