1.
International
Marketing
Plan
for
U.K.
By
Mark
Cintron
May
22,
2012

2. Blissmo
buy
good.
feel
great.
Executive
Summary
Blissmo
is
a
unique
discovery
platform
crafted
for
people
who
are
interested
in
finding
exceptional
organic
&
eco
products
that
are
safer,
healthier
and
better
than
conventional
alternatives
–
at
up
to
70%
off.
Blissmo
works
with
expert
curators
and
leverages
resources
to
find
exceptional
products
that
are
either
certified
as
organic
or
eco-­‐friendly,
or
that
skip
toxins
found
in
may
conventional
brands
&
products,
or
that
have
a
people
&
planet
positive
approach
in
the
DNA
of
the
business
–
and
then
Blissmo
introduces
these
products
to
you
via
the
Blissmobox.
The
reason
behind
this
is
to
introduce
consumers
and
give
them
the
ability
to
choose
products
that
are
better
&
safer
for
our
bodies,
our
families,
our
communities,
and
our
planet.
It
is
difficult
to
know
where
to
find
these
products
or
if
they
are
truly
safer.
Blissmo
hopes
to
help
people
who
are
health-­‐minded
and
earth-­‐minded
‘discover
what’s
better’
through
all
the
clutter
and
noise
of
other
products.
Blissmo
is
a
young
company;
it
has
been
operating
successfully
out
of
San
Francisco
for
the
last
3
years.
The
idea
began
with
the
explosion
of
Groupon.
We
realized
that
when
given
50,
60,
and
70%
off
people
were
willing
to
try
anything.
And
so
we
set
to
use
the
same
idea
to
allow
people
to
try
organic
&
eco
products
so
that
they
could
ultimately
shift
their
consumptions
from
regular
products
that
are
not
sustainable
to
products
that
are.
As
Blissmo
seeks
to
expand
its
operations
it
has
discovered
that
the
second
largest
market
for
organic
&
eco
products
is
in
Western
Europe.
Markets
with
new
companies
that
seek
to
make
their
brand
known
but
find
it
difficult
to
find
the
right
consumers
or
make
their
voice
heard
through
so
much
clutter
of
other
brands.
After
careful
consideration
of
the
top
Western
European
countries
with
a
demand
for
organic
products
and
a
demand
from
organic
producers
to
make
their
products
known
we
have
selected
the
United
Kingdom
as
a
starting
point.
There
is
a
measurable,
accessible,
substantial,
differentiable,
and
actionable
market
segment.
The
UK
is
the
3
largest
within
the
Western
European
countries
in
consumption
of
organic
&
eco
products
-­‐
following
Germany,
and
France.
Through
out
the
last
10
years
it
has
also
maintained
organic
farming
–
although
the
production
has
had
its
growth
spurs
and
times
of
plateau
it
has
nevertheless
remained
consistent.
Furthermore,
the
UK
has
an
adequate
infrastructure
for
the
distribution
of
the
Blissmo
boxes
and
the
setting
up
of
a
platform
for
future
expansion
of
other
European
Nations.
International
Marketing
Plan
for
U.K.
2

3. Blissmo
buy
good.
feel
great.
Cultural
Analysis
Western
societies
are
motivated
by
the
desire
to
change
eating
habits
and
customs
as
concern
is
raised
about
how
some
products
may
be
severely
harmful
to
the
environment.
According
to
Ranchod
“This
has
led
to
higher
demand
for
organic
products,
sustainable
business
activities,
and
stricter
regulations
from
national
governments.”
The
western
European
countries
with
highest
demand
for
organic
products
are
Germany,
Italy,
France,
and
the
United
Kingdom.
Within
these
countries
there
are
growing
segments
of
people
within
a
broad
range
of
income
categories,
consumers
that
have
crossed
over
from
a
financial
decision
into
a
lifestyle
decision
to
be
eco-­‐friendly.
Within
the
United
Kingdom
there
has
been
a
growing
awareness
of
a
need
for
more
organic
products.
However,
the
decision
to
place
Blissmo’s
first
international
operation
is
not
based
only
on
product
demand
but
also
existing
infrastructure,
dependability
of
transportation,
dependability
of
telecommunication,
consumer
access
to
product
information
and
online
acquisition,
etc.
The
U K
was
chosen
as
hub
that
could
later
be
used
to
access
Western
Europe.
Furthermore,
the
similarity
of
languages
and
culture
allows
an
easier
adaptation
of
product
material,
existing
marketing
kits,
and
company
documents.
Geographical
Setting
Location
— England
Climate
— 0
C
-­‐
32
C
Country’s
relevant
history
and/or
recent
events
(Beginning
with
WWII)
World
War
II
When
war
began
on
3
September
1939
it
was
feared
that
the
Germans
would
bomb
British
cities
causing
great
loss
of
life.
So
children
from
the
cities
were
evacuated
to
the
countryside.
Rationing
in
Britain
began
in
September
1939
when
petrol
was
rationed.
As
the
war
continued
rationing
became
stricter
and
stricter.
From
1942
dried
(powdered)
egg
arrived
from
the
USA.
Meanwhile
the
people
were
encouraged
to
'dig
for
victory'
and
the
amount
of
land
under
cultivation
increased
from
12
million
acres
in
1939
to
18
million
acres
in
1945.
On
7
September
1940
the
Germans
began
bombing
London
and
by
1
January
1941
over
13,000
Londoners
were
killed.
Other
cities
heavily
bombed
during
the
'blitz'
included
Birmingham,
Coventry,
Bristol,
Portsmouth
and
Plymouth.
German
bombing
lessened
after
mid-­‐1941
when
Hitler
invaded
Russia.
From
then
on
most
German
armed
forces
were
concentrated
in
the
east.
About
1
million
houses
were
destroyed
or
severely
damaged
during
World
War
II.
About
40,000
civilians
were
killed.
After
the
war
Britain
was
left
with
a
severe
shortage
of
housing.
The
Housing
Act
of
1946
gave
grants
and
subsidies
for
building
houses.
By
1951
900,000
new
houses
had
been
built.
Germany
surrendered
on
8
May
1945.
Immediately
afterwards
a
general
election
was
held
(the
first
since
November
1935).
Labor
won
by
a
landside
and
Clement
Attlee
(1883-­‐1967)
became
prime
minister
until
1951.
Labor
set
about
introducing
a
welfare
state.
International
Marketing
Plan
for
U.K.
3

4. Blissmo
buy
good.
feel
great.
By
the
National
Insurance
Act
of
1946
everyone
was
entitled
to
unemployment
benefit,
sickness
benefit,
old
age
pensions
and
widows
pensions.
The
National
Health
Service
was
introduced
in
1948.
The
Labor
party
also
nationalized
certain
industries.
Coal
was
nationalized
in
1947.
So
were
the
railways.
In
1948
gas
and
electricity
were
nationalized.
Meanwhile
shortages
gradually
lessened.
Clothes
rationing
ended
in
1949
and
petrol
rationing
ended
in
1950.
However
rationing
of
butter
and
meat
lasted
until
1954.
However
in
the
mid-­‐1950s
Britain
became
an
affluent
society.
For
the
first
time
ordinary
people
had
substantial
amounts
of
money
to
spend
on
luxuries.
Consumer
goods
became
common.
In
the
1960s
Britain
became
a
truly
affluent
society.
Washing
machines
and
vacuum
cleaners
became
near
universal.
Cars
and
fridges
became
common.
Foreign
holidays
became
common
for
the
first
time.
Central
heating,
electric
blankets,
electric
kettles
and
toasters
and
a
host
of
other
goods
became
common
in
the
1960s.
By
1975
90%
of
homes
had
a
vacuum
cleaner,
85%
had
a
fridge
and
70%
owned
a
washing
machine.
Furthermore
52%
had
a
telephone
and
47%
had
central
heating.
Until
the
mid-­‐1970s
there
was
full
employment
in
most
areas
of
Britain.
For
most
of
the
period
1945-­‐1973
unemployment
was
less
than
5%.
1973
–
Labor
Unions,
EEC,
and
Unemployment
In
1973
the
school
leaving
age
was
raised
to
16.
In
1988
a
national
curriculum
was
introduced.
Meanwhile
in
the
years
after
1945
the
trade
unions
grew
very
powerful.
By
1970
their
membership
had
almost
doubled.
Nearly
half
the
workforce
belonged
to
a
union.
In
the
winter
of
1972
the
coal
miners
went
on
strike
and
the
government
was
forced
to
give
in
to
their
demands.
They
went
on
strike
again
in
the
winter
of
1974
In
1973
Britain
joined
the
EEC
(forerunner
of
the
EU).
The
first
elections
for
the
European
parliament
were
held
in
1979.
By
1973
the
long
period
of
economic
prosperity
was
coming
to
an
end.
By
the
spring
of
1975
unemployment
had
climbed
to
1
million.
It
was
over
5%
of
the
workforce.
By
1977
it
had
risen
to
5.5%
and
in
1979
it
stood
at
5.3%.
Meanwhile
there
was
also
high
inflation.
In
1978
in
an
effort
to
tackle
inflation
the
government
tried
to
persuade
trade
unions
to
limit
pay
rises
to
no
more
than
5%.
The
trade
unions
refused
to
accept
the
limit
and
Britain
was
hit
by
a
wave
of
strikes.
As
a
result
the
government's
popularity
diminished
and
in
May
1979
the
Conservatives
won
a
general
election.
Margaret
Thatcher
became
Britain's
first
woman
prime
minister.
In
1980-­‐82
Britain
suffered
a
severe
recession.
Unemployment
rose
sharply.
By
January
1982
it
was
11.5%,
double
the
May
1979
figure.
Not
surprisingly
the
government
was
deeply
unpopular.
However
in
April
1982
the
Argentineans
invaded
the
Falkland
Islands.
The
British
sent
a
taskforce
and
on
14
June
1982
the
Falklands
were
recaptured.
The
war
greatly
boosted
the
government's
popularity
and
it
contributed
to
the
government's
victory
in
the
general
election
of
1983.
(The
Conservatives
won
a
third
election
in
1987).
1982
–
Recovery
of
the
UK
Economy
Meanwhile
recession
ended
in
the
autumn
of
1982
and
recovery
began.
Unemployment
remained
very
high
until
1986.
In
the
summer
of
that
year
the
official
figure
was
14.1%.
However
unemployment
then
fell
steadily.
The
government
also
succeeded
in
greatly
reducing
inflation.
Despite
the
mass
unemployment
of
the
1980s
most
people
with
a
job
experienced
a
substantial
rise
in
International
Marketing
Plan
for
U.K.
4

5. Blissmo
buy
good.
feel
great.
their
living
standards
during
the
decade.
On
the
other
hand
the
percentage
of
people
living
in
poverty
increased.
That
was
partly
due
to
mass
unemployment.
Another
cause
was
the
rapidly
rising
number
of
single
parent
families
many
of
whom
lived
on
state
benefits.
The
government
also
privatized
industries.
British
Aerospace
and
Cable
and
Wireless
were
sold
in
1981.
Then
in
1982-­‐83
the
National
Freight
Corporation
and
Associated
Business
Ports
were
sold.
British
gas
was
sold
in
1986.
British
telecom
was
sold
in
1984.
British
gas
was
sold
in
1986.
Furthermore,
during
the
1980s
the
government
passed
a
series
of
laws
restricting
the
powers
of
the
trade
unions.
In
1990
the
government
introduced
a
new
tax
in
England
called
the
community
charge
(popularly
known
as
the
poll
tax).
It
was
very
unpopular
and
in
1993
it
was
replaced
by
the
council
tax.
The
British
political
system
Is
headed
by
a
monarchy
but
essentially
the
powers
of
the
monarch,
as
head
of
state
-­‐currently
Queen
Elizabeth
II
-­‐
are
ceremonial.
The
most
important
practical
power
is
the
choice
of
the
Member
of
Parliament
to
form
a
government,
but
invariably
the
monarch
follows
the
convention
that
this
opportunity
is
granted
to
the
leader
of
the
political
party
with
the
most
seats
in
the
House
of
Commons.
The
monarch
is
determined
on
the
hereditary
and
primogeniture
principles,
which
means
that
the
oldest
male
child
of
a
monarch
is
the
next
in
line
to
the
throne.
Under
the
terms
of
the
Act
of
Settlement
of
1701,
the
monarch
and
the
monarch's
spouse
cannot
be
Catholics
because
the
UK
monarch
is
also
the
Head
of
the
Church
of
England.
These
archaic
arrangements
are
currently
under
review.
In
classical
political
theory,
there
are
three
arms
of
the
state:
— The
executive
–
the
Ministers
who
run
the
country
and
propose
new
laws
— The
legislature
–
the
elected
body
that
passes
new
laws
— The
judiciary
–
the
judges
and
the
courts
who
ensure
that
everyone
obeys
the
laws
In
the
political
system
of
the
United
States,
the
constitution
provides
that
there
must
be
a
strict
separate
of
powers
of
these
three
arms
of
the
state,
so
that
no
individual
can
be
a
member
of
more
than
one.
So,
for
example,
the
President
is
not
and
cannot
be
a
member
of
the
Congress.
This
concept
is
called
'separation
of
powers',
a
term
coined
by
the
French
political,
enlightenment
thinker
Montesquieu.
This
is
not
the
case
in
the
UK:
— All
Ministers
in
the
government
are
members
of
the
legislature
— Some
very
senior
judges
sit
in
the
upper
house
of
the
parliament
— The
formal
head
of
the
judiciary
is
a
senior
minister
International
Marketing
Plan
for
U.K.
5

6. Blissmo
buy
good.
feel
great.
THE
U.K.
PARLIAMENT
The
British
Parliament
is
often
called
Westminster
because
it
is
housed
in
a
distinguished
building
in
central
London
called
the
Palace
of
Westminster.
The
British
Parliament
–
like
most
in
the
world
–
is
bicameral,
that
is
there
are
two
houses
or
chambers.
The
only
exceptions
to
this
practice
around
the
world
are
some
small
countries
such
as
Israel
and
New
Zealand.
The
House
of
Commons
This
is
the
lower
chamber
but
the
one
with
the
most
authority.
I
worked
there
as
a
Research
Assistant
to
Merlyn
Rees
MP,
then
Labor’s
Opposition
spokesperson
on
Northern
Ireland,
from
1972-­‐1974.
The
Commons
is
chaired
by
the
Speaker.
Unlike
the
Speaker
in
the
US
House
of
Representatives,
the
post
is
non-­‐political
and
indeed,
by
convention,
the
political
parties
do
not
contest
the
Parliamentary
constituency
held
by
the
Speaker.
The
House
of
Commons
currently
comprises
650
Members
of
Parliament
or
MPs
Rather
oddly
(but
deliberately),
there
is
insufficient
seating
capacity
in
the
chamber
of
the
House
of
Commons
for
all
the
MPs.
Members
do
not
sit
at
desks
(like
most
legislatures)
but
on
long,
green-­‐covered
benches
and
there
is
only
seating
capacity
for
437
MPs
out
of
the
total
of
650.
Each
member
in
the
House
of
Commons
represents
a
geographical
constituency.
Typically
a
constituency
would
have
around
60,000
-­‐
80,000
voters,
depending
mainly
on
whether
it
is
an
urban
or
rural
constituency.
In
the
UK,
unlike
many
countries,
there
are
not
fixed
term
parliaments.
A
General
Election
–
that
is,
a
nationwide
election
for
all
650
seats
–
is
held
when
the
Prime
Minister
calls
it.
POLITICAL
PARTIES
Today
there
are
three
major
political
parties
in
the
British
system
of
politics:
— The
Labor
Party
(often
called
New
Labor)
–
the
center-­‐Left
party
— The
Conservative
Party
(frequently
called
the
Tories)
–
the
center-­‐Right
party
— The
Liberal
Democrat
Party
(known
as
the
Lib
Dems)
–
the
centrist,
libertarian
party
Population
and
Demography
England
is
the
most
populous
country
out
of
the
four
that
make
up
the
United
Kingdom
(the
others
being
Wales,
Scotland
and
Northern
Ireland).
In
fact,
England
alone
makes
up
over
80%
of
the
total
population
of
the
United
Kingdom.
It
is
also
in
the
top
quarter
of
the
most
populous
countries
in
the
world,
with
over
50
million
inhabitants.
Most
of
the
current
inhabitants
of
England
descend
from
the
lines
of
the
first
settlers,
who
date
back
centuries
ago.
These
ones
had
Norse,
Saxon
and
Anglo
roots.
Various
cultures
have
shaped
and
molded
the
modern
community,
including
the
Roman
and
Gaelic
influences,
creating
a
melting
pot
of
complex
traditions
and
heritages.
Of
the
50
million
+
inhabitants,
there
is
a
fairly
equal
split
between
males
and
females,
with
females
numbering
slightly
higher.
The
median
age
of
English
residents
is
about
36
or
37
years.
Males’
life
expectancy
averages
around
77
years
of
age,
while
most
females
will
live
to
be
about
81
years
old.
Regardless
of
actual
nationality,
the
vast
majority
(that
is,
almost
90%)
of
people
in
England
are
white.
— Nationality:
Noun-­‐-­‐Briton(s).
Adjective-­‐-­‐British
— Population
(July
2011
est.):
62,698,362
International
Marketing
Plan
for
U.K.
6

7. Blissmo
buy
good.
feel
great.
— Annual
population
growth
rate
(2011
est.):
0.557%
— Major
ethnic
groups
(2001
census):
White
92.1%
(of
which
English
83.6%,
Scottish
8.6%,
Welsh
4.9%,
Northern
Irish
2.9%),
black
2%,
Indian
1.8%,
Pakistani
1.3%,
mixed
1.2%,
other
1.6%
— Major
religions
(2001
census):
Christian
(Anglican,
Roman
Catholic,
Presbyterian,
Methodist)
71.6%,
Muslim
2.7%,
Hindu
1%,
other
1.6%,
unspecified
or
none
23.1%
— Major
languages:
English,
Welsh,
Irish
Gaelic,
Scottish
Gaelic
— Education:
Years
compulsory-­‐-­‐12.
Attendance-­‐-­‐nearly
100%.
—
Literacy-­‐-­‐99%.
—
Health:
Infant
mortality
rate-­‐-­‐4.62
deaths/1,000
— Live
births.
Life
expectancy
(2011
est.)
o Males
77.95
years;
o
Females
82.25
years;
total
80.05
years
— Work
force
(2009,
31.25
million):
— Services
80.4%;
— Industry
18.2%;
— Agriculture
1.4%.
http://www.guardian.co.uk/news/datablog/2010/feb/24/uk-­‐trade-­‐exports-­‐imports
Economic
Statistics
and
Descriptions
— GDP
(at
current
market
prices;
International
Monetary
Fund
(IMF),
2011):
$2.481
trillion.
— Annual
growth
rate
(IMF,
2010):
+1.14%.
— Per
Capita
GDP
(at
current
market
prices;
IMF,
2011):
$39,604.
— Natural
resources:
Coal,
oil,
natural
gas,
tin,
limestone,
iron
ore,
salt,
clay,
chalk,
gypsum,
lead,
silica.
— Agriculture
Products:
cereals,
oilseed,
potatoes,
vegetables,
cattle,
sheep,
poultry,
fish.
— Industry
Types-­‐-­‐steel,
heavy
engineering
and
metal
manufacturing,
textiles,
motor
vehicles
and
aircraft,
construction
(7.0%
of
GDP),
electronics,
chemicals.
— Services
Types-­‐-­‐financial,
business,
distribution,
transport,
communication,
and
hospitality.
— Trade
Exports/Imports
of
goods
and
services:
o $782.7
billion
Major
goods
exports:
manufactured
goods,
fuels,
chemicals,
food,
beverages,
and
tobacco.
Major
export
markets-­‐-­‐U.S.,
European
Union.
Imports
of
goods
and
services
o $827.6
billion.
Major
goods
imports-­‐-­‐manufactured
goods,
machinery,
fuels,
foodstuffs.
Major
import
suppliers-­‐-­‐
U.S.,
European
Union,
and
China.
International
Marketing
Plan
for
U.K.
7

8. Blissmo
buy
good.
feel
great.
Other
Factors
Affecting
Individuals:
— Women
are
choosing
to
stay
at
home
due
to
economic
factors
or
the
lack
of
availability
of
part-­‐time
flexible
working
in
today’s
economy.
— Men’s
income
rose
from
£2,324
(May
2011)
to
£2,350
(Aug
2011).
While
the
median
income
fell
marginally,
UK
families
on
the
lowest
income
remained
static
over
the
year
— Families
surviving
on
less
than
£1,000
per
month
at
19%
in
August
2011,
the
same
as
in
January
2011.
— At
the
other
end
of
the
scale,
those
who
are
in
a
committed
relationship
with
plans
to
have
children
have
the
highest
monthly
income
(£2,516).
This
is
an
eight
percent
increase
since
May
2011
(£2,331)
— The
number
of
families
with
a
household
income
of
more
than
£2,500
has
fallen
by
two
percentage
points
from
38%
(May
2011)
to
36%
(Aug
2011)
–
possibly
indicating
the
impact
of
redundancies
and
the
availability
of
fewer
part-­‐time
positions
for
women.
— There
were
26.3
million
households
in
the
UK
in
2011.
Of
these
29
per
cent
consisted
of
only
one
person
and
almost
20
per
cent
consisted
of
four
or
more
people
International
Marketing
Plan
for
U.K.
8

9. Blissmo
buy
good.
feel
great.
Inflation
peak
The
Bank
of
England
had
already
predicted
that
inflation
would
top
5%
this
year
as
a
result
of
higher
utility
bills,
but
it
expects
price
rises
to
slow
in
2012
and
2013.
Unemployment
Rate
The
total
number
of
jobless
fell
to
2.63
million,
according
to
the
Office
for
National
Statistics,
its
lowest
level
since
last
summer.
That
brought
the
unemployment
rate
in
the
first
quarter
of
2012
down
to
8.2%,
from
8.4%
in
the
last
three
months
of
2011.
http://www.ons.gov.uk/ons/taxonomy/index.html?nscl=Balance+of+Payments
Trade
— The
surplus
on
seasonally
adjusted
trade
in
services
was
estimated
at
£5.8
billion
in
March,
compared
with
the
surplus
of
£5.6
billion
in
February.
— The
deficit
on
trade
in
goods
with
EU
countries
was
£4.5
billion
in
March,
compared
with
the
deficit
of
£3.7
billion
in
February
— The
deficit
on
trade
in
goods
with
non-­‐EU
countries
was
£4.1
billion
in
March,
compared
with
the
deficit
of
£4.9
billion
in
February
http://www.ons.gov.uk/ons/taxonomy/index.html?nscl=Balance+of+Payments
Description
of
Daily
Life
and
Lifestyles
The
United
Kingdom’s
cultural
traditions
are
reflective
of
the
country’s
heterogeneity
and
its
central
importance
in
world
affairs
over
the
past
several
centuries.
Each
constituent
part
of
the
United
Kingdom—England,
Scotland,
Wales,
and
Northern
Ireland—
maintains
its
own
unique
customs,
traditions,
cuisine,
and
festivals.
Moreover,
as
Britain’s
empire
spanned
the
globe,
it
became
a
focal
point
of
immigration,
especially
after
the
independence
of
its
colonies,
from
its
colonial
possessions.
As
a
result,
immigrants
from
all
corners
of
the
world
have
entered
the
United
Kingdom
and
settled
throughout
the
country,
leaving
indelible
imprints
on
British
culture.
Typical
and
Popular
foods
— Roast
beef
and
Yorkshire
pudding
— Bubble
and
Squeak
— Toad-­‐in-­‐the-­‐Hole
— English
Breakfast
— Roast
Meats
— Bangers
and
Mash
— Fish
and
Chips
— Black
Pudding
— Ploughman's
Lunch
— Bacon
Roly-­‐Poly
— Cottage
Pie
— Cumberland
Sausage
— Shepherd's
Pie
— Pie
and
Mash
with
parsley
liquor
— Gammon
Steak
with
egg
— Roast
beef
and
Yorkshire
pudding
— Lancashire
Hotpot
International
Marketing
Plan
for
U.K.
9

10. Blissmo
buy
good.
feel
great.
Availability
and
Impact
of
Media
http://www.nationmaster.com/country/uk-­‐united-­‐kingdom/med-­‐media
International
Marketing
Plan
for
U.K.
10

11. Blissmo
buy
good.
feel
great.
Channels
of
Distribution
International
Marketing
Plan
for
U.K.
11

12. Blissmo
buy
good.
feel
great.
Competitive
Analysis
Blissmo
Blissmo
offers
consumers
a
platform
of
discovery
to
its
subscribers
through
a
monthly
subscription
to
a
Blissmobox.
The
Blissmobox
contains
exceptional
organic
&
eco-­‐friendly
products
that
are
delivered
right
to
the
customer’s
door
once
a
month.
The
box
contains
£19
-­‐
£40
or
more
of
value
in
products.
The
customer
logs
on
to
the
website
and
selects
from
a
set
of
curated,
limited
quantity,
box
options.
Products
range
from
food
products
to
health
and
beauty
products.
The
products
are
chosen
after
on
a
series
of
guidelines
and
after
Blissmo
has
determined
that
the
products
are
truly
better
for
the
consumer,
his
family,
and
the
environment.
Blissmo
is
not
a
certification
agency
but
it
does
rely
heavily
on
free
trade
certification,
organic
certification,
and
others
similar
as
a
method
of
filtering
the
products.
Furthermore
Blissmo
carries
products
that
have
a
high
quality
design,
are
aesthetically
pleasing,
have
lower
or
no
toxins,
that
have
sustainability
credentials,
products
have
been
featured
in
magazines,
and
consumers
have
voiced
their
desire
for
such
product.
Competitors
Because
Blissmo
is
not
an
ecommerce
site,
it
does
not
compete
with
sites
that
are
retail
organic
products.
Blissmo
currently
has
no
competition
in
its
curating
and
delivering
of
organic,
fair
trade,
and
eco-­‐friendly
products
as
a
tool
of
discovery.
It
does
however
have
competitors
in
the
“deal
space”
–
although
such
companies
offer
a
wide
range
of
products
and
vary
rarely
promote
organic,
air
trade,
eco-­‐friendly
companies.
The
larger
competitors
are
Groupon
UK
and
LivingSocial.
However,
since
Groupon’s
recent
success
others
have
opened
such
as
Groupola,
KGB
deals,
and
Crowdity.
Groupon
in
the
UK
is
ranked
#76
based
on
a
calculation
of
visitors
and
page
views;
it
has
amassed
to
over
35
million
users
worldwide
in
over
than
300
markets.
In
the
UK
there
are
around
2.5
million
users.
Based
on
Internet
averages,
goupon.co.uk
is
visited
more
frequently
by
users
who
have
no
children
and
are
graduate
school
educated.
LivingSocial
is
ranked
#337
in
the
UK.
Based
on
Internet
averages,
livingsocial.com
is
visited
more
frequently
by
females
who
are
in
the
age
range
of
25-­‐34,
are
college
educated
and
browse
this
site
from
work.
(Based
on
www.alexa.com)
Features:
Both
these
sites
offer
companies
the
ability
to
promote
a
product
or
service
at
a
significantly
discounted
rate.
The
sites
keep
up
to
50%
of
the
cost
paid
by
the
customer
on
its
site
for
a
redeemable
voucher
he/she
can
print
after
the
purchase
is
complete.
Products/services
are
featured
on
a
local
scale
–
city
specific.
Prices
of
such
products
could
be
offered
up
to
75%
off
regular
prices,
the
cost
of
promotion
being
incurred
mainly
by
the
companies
themselves.
Most
vouchers
are
set
to
expire
within
6
months
after
the
day
of
purchase.
According
to
sandwich
shop
owner
from
Chicago,
he
obtained
56%
redeemed
vouchers
within
four
months.
Vouchers
are
also
limited
in
quantity
by
the
company
being
featured.
International
Marketing
Plan
for
U.K.
12

13. Blissmo
buy
good.
feel
great.
Packaging:
There
is
no
comparison
given
all
purchases
are
in
the
form
of
vouchers.
Orders
on
products
are
filled
by
companies
themselves
and
not
by
such
sites.
Promotion
and
Advertising:
Groupon
and
LivingSocial’s
main
source
of
advertisement
is
through
the
web.
In
September
2011
LivingSocial
spent
$2.9
million
on
AdWords
from
Google.
Groupon,
however,
in
the
Q1
of
2011
spent
$179
million
in
online
marketing
–
acquiring
33
million
new
subscribers.
It
is
important
to
note
that
Groupon’s
significant
investment
in
online
marketing
is
considerably
high
during
its
initial
9
months
as
part
of
the
strategy
to
acquire
new
customers.
The
company
has
stated
that
they
will
continue
to
spend
significant
amount
in
order
to
acquire
additional
subscribers.
Both
sites
marketing
expenses
consist
mainly
of:
— Targeted
online
ads,
including
sponsored
searches
— Ads
on
social
networks
— Email
marketing
campaigns
— Loyalty
programs
and
Affiliate
programs
— Groupon
spent
less
than
$16
million
on
TV,
radio,
and
outdoor
ads
Relative
Market
Shares
Both
sites
have
significant
and
broad
market
presence
but
do
not
service
the
organic,
fair-­‐trade,
and
eco
friendly
industry.
Few
companies
featured
would
pertain
to
that
specific
segment.
Furthermore,
Blissmo’s
main
approach
is
not
to
sell
vouchers
for
products/services
but
rather
curating
boxes
with
various
products
according
to
the
customer’s
choice.
International
Marketing
Plan
for
U.K.
13

14. Blissmo
buy
good.
feel
great.
Market
Conditions
Transportation
The
UK’s
infrastructure
has
adequate
transportation
means
for
our
products.
The
main
facto
that
concerns
Blissmo
is
the
postal
service
system
that
is
currently
operated
and
owned
by
Royal
Mail
Holdings
plc
–
it
operates
Royal
Mail
(letters),
Parcelforce
(parcels),
Post
Office
Ltd.
(counters),
and
General
Logistics
Systems
(International
logistics
company).
The
company
utilizes
bicycles,
push-­‐trolleys,
vans,
trains,
ships,
and
some
aircrafts
as
part
of
their
fleet.
Currently
all
8,000
of
their
vehicles
have
GPS
fleet
tracking.
This
has
contributed
to
£4
million
in
fuel
savings,
20%
fewer
accidents,
and
60%
fewer
instances
of
speeding.
The
UK’s
freight
industry
is
healthy
and
growing.
It
has
an
adequate
infrastructure
to
support
transportation
of
goods
between
its
districts,
ports,
and
businesses.
Here
are
some
Road
Freight
Statistics
(As
collected
by
the
UK-­‐Department
of
Transportation):
— Between
2009
and
2010,
the
amount
of
goods
moved
by
GB-­‐registered
vehicles
in
the
UK
increased
by
11%
to
139
billion-­‐ton
kilometers.
— Over
the
same
period,
the
amount
of
goods
lifted
increased
by
10%
to
1,489
million-­‐tons,
and
vehicle
kilometers
increased
by
4%
to
18.8
billion
vehicle
kilometers
traveled.
— In
2010
the
main
categories
of
commodity
transported
by
UK
vehicles
in
2010
were
Foodstuffs
(24%
of
all
tons
lifted)
As
for,
accessibility
to
key
services
(food
stores,
education,
health-­‐care,
town
centers,
and
employment
centers)
by
individuals
(As
collected
by
the
UK-­‐Department
of
Transportation):
— The
average
minimum
travel
time
to
key
services
(excluding
town
centers)
was
14
minutes
by
public
transport/walking,
9
minutes
cycling,
and
6
minutes
by
car.
— Service
users
in
urban
areas
could
access
key
services
by
public
transport/walking,
on
average,
in
12
minutes
compared
with
21
minutes
in
rural
areas.
— Overall,
levels
of
access
to
key
services
by
public
transport/walking
within
a
‘reasonable’
time
were
highest
in
London
and
lowest
in
the
East
of
England.
Communication
According
to
the
ITU
–
the
UN
agency
for
information
and
communication
technologies,
as
of
June
2010
the
UK
has
51,442,100
Internet
users.
That
represents
82.5%
of
the
population.
In
addition
a
survey
conducted
by
the
Office
for
National
Statistics
found
that
more
than
19
out
of
20
connections
to
the
Internet
were
via
broadband.
In
December
2008,
59.6%
of
broadband
connections
had
a
speed
greater
than
2Mbps.
International
Marketing
Plan
for
U.K.
14

15. Blissmo
buy
good.
feel
great.
Consumer
Buying
Habits
Online
Purchasing
Habits:
In
2011,
32
million
people
(66%
adults)
purchased
goods
or
services
over
the
Internet.
Clothes/sporting
goods
were
the
most
popular
online
purchase
in
2011
with
46%
of
users
buying
these
items.
Organic
Products
Purchases
(Research
by
Soil
Association
with
the
Support
of
Triodos
Bank):
— Sales
of
organic
products
were
worth
£1,731
million
in
2010
–
Shoppers
spend
more
than
£33
million
a
week
on
all
things
organic
— The
year’s
biggest
success
stories
were
in
sales
of
organic
beef
(18%),
organic
baby
food
(10.3%),
and
organic
textiles
(8.8%)
— 17
out
of
20
households
(86%)
buy
organic
products.
On
average
consumers
bought
organic
products
15
times
in
2010
— Dairy
products
(30.5%)
and
fresh
fruit
and
vegetables
(23.2%)
are
the
most
popular
— Organic
food
products
continue
to
attract
shoppers
from
across
the
social
spectrum.
Those
in
the
more
disadvantaged
socio-­‐
economic
groups
account
for
a
third
of
spending
— Box
scheme
and
mail-­‐order
sales
grew
in
2010
to
£155.8
million
Box
Share
of
UK
Organic
Market
2010
Schemes/
home
Leading
Multiple
Retailers
(72.3%)
Farm
Shops
delivery/mail
2%
Catering
order
1. Tesco
(28.1%)
1%
9%
2. Sainbury’s
(24.4%)
3. Waitrose
(21%)
Farmers'
4. Asda
(8.9%)
Markets
1%
5. Morrisons
(6.8%)
Multple
6. Co-­‐Operative
Sommerfield
Other
Retailers
(3.8%)
Independent
72%
7. Marks
&
Spencer
(2.3%)
Retailers
15%
International
Marketing
Plan
for
U.K.
15

16. Blissmo
buy
good.
feel
great.
Advertising
and
Promotion
Channels
Available
Relevant
to
Blissmo
Most
companies
and
individuals
that
Blissmo
seeks
to
partner
with
would
be
found
through
these
means:
— Internet
Ad
Promotion
–
o
Google
Ad
Words
o Social
Media
§ Organic/Fair-­‐trade/eco
friendly
–
Bloggers
§ Facebook
§ Twitter
§ Pinterest
— Trade
Shows
o Natural
&
Organic
Products
Europe
Trade
Show
London
o Take
a
Step
Trade
Shows
2012
o London
Green
Fair
o Keen
Green
and
Ethical
Trade
o Fairtrade
Foundation
Pricing
and
Discounts
Blissmo
is
unique
in
its
service
of
being
a
platform
for
discovery
rather
than
a
retailer
of
products.
Blissmobox
offers
diverse
products,
mostly
local,
organic,
eco-­‐friendly,
and
certified
fair
-­‐trade.
Therefore
it
is
difficult
to
assess
how
retailer’s
discounts
and
pricing
would
affect
Blissmo.
In
addition,
Blissmo
offers
products
at
a
discounted
rate
below
average
discounted
prices
of
retailers
not
as
a
means
of
sale
but
of
promotion,
not
as
to
take
market
share
away
from
retailers
but
to
bring
awareness
of
such
products.
There
are
companies
such
as
the
above-­‐mentioned
Groupon,
LivingSocial,
and
others,
which
serve
the
general
audience
as
platforms
of
discovery
for
a
wide
variety
of
industries.
Blissmo,
however,
focuses
only
in
the
market
segment
of
organic,
fair-­‐trade,
eco
friendly
products.
Furthermore,
where
these
companies
feature
products
and
their
discounts
by
redeeming
vouchers
Blissmo
offers
the
curating
of
a
combination
of
featured
products
handled
and
delivered
to
their
doorstep.
International
Marketing
Plan
for
U.K.
16

17. Blissmo
buy
good.
feel
great.
Marketing
Plan
Blissmo
is
already
offered
in
the
US
as
a
means
of
discovery
for
people
who
already
belong
to
organizations
we
have
partnered
with
and
individuals
who
are
interested
in
gaining
knowledge
of
organic,
fair-­‐trade,
eco
friendly
products.
This
marketing
plan
is
aimed
at
consumers
of
such
products
in
UK.
We
seek
to
establish
strategic
alliances
with
organizations
that
support
organic,
fair-­‐trade,
eco
friendly
products
as
a
means
of
introduction
of
our
service
–
An
Exploration
Platform.
In
terms
of
revenue,
according
to
BioFach
(2010)
Europe
is
the
second
largest
market
for
organic
foods
in
the
world.
By
2008
Revenues
were
estimated
at
€18
billion:
— Germany
€5.8
billion;
— France
€2.6
billion;
— Italy
€1.97
billion;
— United
Kingdom
€2.5
billion
Demographics
of
Target
Consumers:
In
a
study
conducted
by
researches
in
the
University
of
Murcia,
Spain
on
“Organic
Food
Consumption
in
Europe:
International
Segmentation
based
on
value
system
differences”
a
sample
profile
was
conducted
of
consumers
of
organic
products.
Most
of
the
consumers
as
it
relates
to
the
UK:
were
women
79%;
Mean
age
45
–
46;
56%
were
intermediate
to
upper
household
income;
29%
lived
in
cities
with
more
than
250,000
inhabitants.
Previous
research
by
Hartman
and
New
Hope
has
shown
that
consumers
are
segmented
according
to
their
lifestyles:
“the
willingness
to
pay
for
an
organic
product
might
be
influenced
by
individual
ways
of
living
rather
than
by
the
usual
socioeconomic
variables.”
Organic,
fair-­‐trade,
eco
friendly
products
consumers
tend
to
be
people
who
are
concerned
with
the
environment,
sustainability
projects,
global
awareness
for
fair-­‐trade.
Blissmo
is
focusing
initially
in
the
UK
as
a
platform
of
departure
for
its
services
and
products
given
the
ease
of
transferability
and
compatibility
of
information
between
the
US
and
UK.
The
UK
also
offers
a
good
infrastructure
for
future
growth
into
other
European
Nations
with
similar
demographics
and
values.
International
Marketing
Plan
for
U.K.
17

18. Blissmo
buy
good.
feel
great.
Product:
Blissmo
offers
two
main
areas
of
service/products
— How
it
works
for
a
partner:
— How
it
works
for
the
consumer:
International
Marketing
Plan
for
U.K.
18

19. Blissmo
buy
good.
feel
great.
What
a
Blissmobox
looks
like:
Curation
(taken
from
Blissmo.com)
When
evaluating
a
product,
we
look
at
several
factors
including:
— Organic.
You
hear
the
word
a
lot
but
what
does
it
mean?
Organic
means
produced
without
pesticides
or
chemical
fertilizers,
GMOs,
solvents
or
additives.
This
is
not
only
important
for
what
you
eat
but
what
you
put
on
you
and
around
you
(after
all,
your
skin
absorbs
most
of
what
you
put
on
it).
— Low
(or
No!)
Chemical/Toxin
Content.
There
are
a
lot
of
chemicals
in
conventional
products
these
days.
Some
are
toxic
and
known
to
harm
humans
at
certain
quantities,
but
are
included
in
products
in
trace
amounts
deemed
to
be
harmless
-­‐
to
give
products
a
certain
smell
or
extend
shelf
life.
We
don't
know
the
long-­‐term
effects
of
trace
amounts,
however
as
we
are
learning
with
BPA
sometimes
we
think
a
chemical
to
be
"safe"
when
it
is
not.
We
seek
out
products
that
are
awesome
without
the
additives;
— Money
(And
Environment!)
Saving.
Sure
BPA-­‐free
water
bottles,
energy-­‐saving
power
strips
and
solar
flashlights
are
better
for
the
environment,
but
they
also
save
YOU
some
money.
— Eco-­‐friendly
or
Sustainable.
Every
product
we
buy
is
a
vote
of
endorsement
for
the
way
that
product
was
sourced,
manufactured
and
delivered.
It's
time
we
started
voting
in
favor
of
our
water,
our
air,
and
our
communities
(they
need
our
help)
so
we
seek
products
that
have
been
produced
in
a
people
&
planet
positive
way.
— People
&
Community
Positive.
Occasionally
we'll
come
across
a
product
that
might
not
be
organic
or
eco-­‐friendly,
but
has
a
unique,
compelling
story
and
serves
a
people
or
community
that
we
think
you'll
enjoy
discovering
(and
using).
Blissmo
Brand:
Blissmo
is
a
composition
of
two
words:
Bliss
and
Mo
-­‐
for
months.
Bliss
as
the
state
of
perfect
happiness;
serene
joy;
the
name
hopes
to
convey
a
lifestyle
and
a
role
in
peoples
lives,
one
of
perfect
happiness
–
of
finding
products
that
are
good
for
the
consumer,
his
family,
and
the
environment
while
at
the
same
time
feeling
great
they
are
making
a
difference.
International
Marketing
Plan
for
U.K.
19

20. Blissmo
buy
good.
feel
great.
Innovative
Aspects:
Blissmo
is
not
an
ecommerce
website.
Blissmo
is
looking
to
answer
peoples
concerns
about
not
knowing
which
products
to
purchase,
what
is
reliable,
what
is
good.
Blissmo
does
the
research
so
the
consumer
doesn’t
have
to.
The
mission
is
to
promote
organic,
natural,
eco-­‐friendly
products
that
help
the
companies
that
are
making
those
products
and
are
helping
the
customers
who
are
looking
for
those
products.
There
are
companies
that
sell
bulk
organic
items
in
boxes
–
through
the
mail.
Blissmo
does
not
seek
to
compete
against
these
nor
any
type
of
food
retailer.
But
to
simply
serve
as
a
discovery
platform.
Furthermore,
Blissmo
considers
every
dollar
a
consumer
spends
as
a
vote,
as
such
we
seek
to
shift
the
consumers
vote
towards
sustainable
products.
With
the
expectation
of
helping
these
industry
grow
thus
creating
further
dependability
and
consumer
awareness
in
their
everyday
products.
Problems
and
Resistance:
People
may
be
hesitant
to
subscribe
to
any
service
for
6
to
12
months.
Partners
may
also
be
wary
about
compromising
their
image
through
a
new
venture.
Marketing
Objectives
Partners
–
Blissmo
seeks
to
target
partners
at
organic
trade
shows.
Companies
that
carry
products
that
have
a
high
quality
design,
are
aesthetically
pleasing,
have
lower
or
no
toxins,
that
have
sustainability
credentials,
products
that
have
been
featured
in
magazines,
and
consumers
have
voiced
their
desire
for
such
products.
Consumers
–
Target
people
who
are
searching
for
organic
products
through
the
web
–
social
media
such
as
Facebook,
twitter,
YouTube,
Google,
different
blogs.
Partner
with
ecommerce
websites
that
can
offer
Blissmobox
as
a
means
for
discovery
of
their
many
products.
Curating
–
Target
curators
that
are
relevant
to
the
organic,
fair-­‐trade,
eco
friendly
audience
–
such
as
leading
companies
within
that
niche,
local
celebrities
known
for
their
work
in
the
field,
and
a
consumer
platform
–
where
consumers
voice
their
opinions
in
regards
to
product.
Market
Share:
Currently
consumers
spent
£33
million
a
week
in
organic
products
in
the
UK.
Blissmo’s
expectation
is
not
so
much
to
take
money
away
from
products
already
being
purchased
but
to
shift
consumers
from
regular
products
to
sustainable
products.
Furthermore
86%
of
households
purchased
15
organic
products
at
some
point
in
2010.
In
2011
according
to
the
UK
Environment
Agency
there
were
23.6
million
households.
Therefore,
an
estimated
20.3
million
households
purchased
at
least
15
organic
products
throughout
the
year.
If
Blissmo
captures
5%
within
the
first
2
–
3
years
it
would
have
1.015
million
households
users.
Expected
Sales
in
dollars
volume
Considering
a
market
share
capture
of
1%
(203,000
Households)
in
the
first
year
and
revenue
of
£19.00
per
box
-­‐
$6,099,952.55
(or
£3,857,000.00)
International
Marketing
Plan
for
U.K.
20

21. Blissmo
buy
good.
feel
great.
Product
Strategy
The
product/service
differentiation
is
the
uniqueness
of
such
form
of
advertising
within
this
specialized
segment
of
products.
Some
of
the
advantages
include:
— Just
in
time
operations
–
Products
are
only
ordered
based
on
the
current
monthly
subscription
— Stabilized
Revenue
–
The
consumers
payments
are
made
6
months
or
12
months
in
advance
— Customer
loyalty
–
Subscribers
make
multiple
purchases
over
time
— Sense
of
Community
–
Members
can
use
the
company’s
Facebook
page
to
trade
tips,
comments,
and
reviews
Packaging:
Boxes
are
a
standard
size
(20x15x15cm)
made
of
recyclable
material.
Support
Services
(Taken
from
Blissmo.com)
— How
do
I
get
to
choose?
Around
the
15th
of
every
month,
we'll
send
you
an
email
with
the
featured
boxes
for
that
month.
You'll
then
have
until
the
end
of
the
month
to
make
your
selection
-­‐-­‐
but
don't
wait
too
long
as
each
box
is
limited
in
quantity.
If
you
don't
like
any
of
the
boxes
you'll
have
the
option
to
"skip"
that
month
and
receive
a
credit
to
use
towards
a
future
box.
For
example,
if
you
were
to
skip
July,
you
would
have
the
option
to
select
two
boxes
in
August.
If
we
don't
hear
from
you
by
the
end
of
the
month,
we'll
select
a
box
for
you
based
upon
your
purchase
history.
— What
if
I
get
a
box
and
I
don't
like
what's
in
it?
We
want
you
to
be
happy
with
your
box
and
if
for
any
reason
you
are
not
let
us
know
and
we'll
do
what
we
can
to
make
it
right.
— What
if
I
get
a
box
and
some
of
the
products
are
damaged?
While
we
do
what
we
can
to
ensure
that
the
products
will
reach
you
in
mint
condition,
occasionally
products
do
get
damaged.
If
this
happens
to
one
of
your
boxes,
simply
take
a
photo
of
the
damaged
product
and
send
it
along
with
your
name
and
email
address
to
box@blissmo.com
and
we'll
replace
the
product
if
we
can,
or
credit
your
membership
the
value
of
the
product.
— What
if
I
want
to
cancel
my
subscription?
We'd
hate
to
see
you
go,
but
we
understand
that
a
few
of
you
might
move
out
of
the
country
and
no
longer
need
your
Blissmobox
subscription.
;)
To
cancel
for
any
reason,
simply
email
box@blissmo.com
and
we'll
take
care
of
it.
If
that
month's
box
has
already
shipped
(around
the
30th
of
each
month)
when
you
cancel
but
you
have
yet
to
receive
it,
we'll
cover
return
shipping.
Promotions
Strategy
Blissmo
seeks
to
create
a
community
of
users
and
partners
–
so
the
promotion
follows
the
same
guidelines.
Social
media
helps
us
do
just
that
–
through
Facebook
and
blogs
we
hope
to
reach
people
who
are
interested
in
making
a
difference
and
are
looking
for
ways
to
do
that.
International
Marketing
Plan
for
U.K.
21

22. Blissmo
buy
good.
feel
great.
In
addition
to
social
media
we
also
plan
to
partner
with
NGO’s
that
focus
on
Fair-­‐trade,
eco
friendly,
organic
products.
In
the
US
we
have
done
such
a
partnership
with
Care2
–
Care2
in
turn
has
given
us
access
to
15
million
subscribers
who
are
interested
in
making
a
collaborative
shift
towards
healthier,
more
sustainable
consumption.
Ultimately,
we
look
to
meet
and
find
partners
locally.
Blissmo
does
this
by
participating
in
tradeshows
hearing
the
stories
behind
the
product,
evaluating
them,
and
asking
them
to
join
us
in
the
shift
of
the
consumers
dollars
towards
healthier,
safer,
and
better
products.
Finally,
as
we
grow
we
look
to
invest
some
of
our
funds
into
online
advertisement
specifically
geared
to
those
who
are
looking
for
products
in
the
organic,
fair-­‐trade,
eco
friendly
industry.
Distribution
Strategy
(Inbound)
Because
of
Blissmo’s
nature
and
type
of
business,
inbound
logistics
are
simple.
Partners
are
in
charge
of
getting
their
products
to
our
warehouse.
All
that
is
required
is
standard
paperwork,
such
as:
Invoices
for
products
that
are
not
deemed
as
samples,
truck
b ill
of
lading,
and
packing
list.
Distribution
Strategy
(Outbound)
Boxes
are
limited
to
the
amount
of
subscribers.
Each
box
is
filled
according
to
the
products
featured
that
month.
Some
are
filled
according
to
the
featured
curator
of
the
month.
As
the
selections
come
each
is
labeled
with
the
consumer’s
information.
The
distribution
of
the
boxes
is
done
through
the
Royal
Postal
Service
(UK).
The
initial
distribution
is
only
within
the
UK,
beginning
with
England
(later
Wales
and
Northern
Ireland),
there
is
no
import
or
export
fee
given
that
all
products
are
locally
made/distributed.
Most
of
the
major
distribution
efforts
have
already
taken
part
by
the
producer.
Pricing
Strategy
The
price
per
box/per
month
will
be
£19
(Plus
VAT
20%,
shipping
and
handling
£3.50)
There
are
no
custom
duties,
no
import
taxes,
and
no
wholesale
&
retail
markups.
Prices
are
to
be
paid
up
front
for
subscriptions
of
6
months
and
12
months.
The
products
included
in
the
box
are
given
to
Blissmo
by
the
pertinent
organizations
as
samples
at
no
cost
and
as
a
method
of
promotion
(that
is
why
products
are
limited
as
to
different
boxes).
Government
Participation
There
are
several
channels
within
government
that
can
serve
to
bring
awareness
to
organic
products
and
Blissmo
as
a
service
offered
as
a
means
of
exploration
–
Such
as:
— Soil
Association
— Sustain:
The
alliance
for
Better
Food
and
Farming
— British
Nutrition
Foundation
International
Marketing
Plan
for
U.K.
22

23. Blissmo
buy
good.
feel
great.
— Food
for
life:
the
school
meals
action
pack
— Food
Standards
Agency
— Organic
Food
Federation
— Department
for
Environment,
Food
and
Rural
Affairs
— National
Famers’
Retail
and
Market
Association
International
Marketing
Plan
for
U.K.
23