Facebook presentation to Monaghan ECommerce Network

1. Facebook Ads For Business John McGarry For the Monaghan Ecommerce Forum

3. Facebook is not Google i.e. It is not a keyword based search engine.

4. Facebook marketing is based on who people are and not what they want.

6. Develop a mail list for your business of potential clients

7. Increase your Social Credibility On-line

8. Selling directly from a Facebook Ad is Very difficult based on reasons from previous slide and is not one of our goals here.

9. Use Facebook Ads to achieve Goals

11. Construct an Ad on Facebook to show to that target group.

12. Send people who click on your FB Ad to a tab dedicated to that service you are promoting.

13. Ensure your dedicated Tab has a Fan Gate and an offer of enough value to encourage them to click Like on your Page.

15. Irish and into Gardening (18,500) and live within 80 km of Monaghan (760) , 40 km ( 200)

16. Irish and into Gardening 16 km Dublin (8,400)

17. SME Owner and within 16km Dublin (30,620)

18. Irish and a Parent with children aged between 4 & 12 (11,840)

19. Irish, Male and into Fashion (100,000) / Irish Male, into Fashion and over 40 year old (9200) / Irish, Male info Fashion > 40 and married ( 2760) or single ( 2000)

20. Have an accountancy related degree ( 960)

21. Irish & Like the TV show Ramsay's Kitchen Nightmares ( 1900 )

23. They want to have a conversation with their friends.

24. Your job in all of this is to butt in on that chat

25. You can butt in by creating Ads that appeal to people on an emotional Level

26. What's In it for the Client

28. A discount on a purchase

29. Entry into a competition

32. Use what you already know about the potential client in your headline – Over 40 And Single

33. Make an Offer – Over 40 & Single,Don't Worry ( > 40 & alone-Don't Panic)

35. Use what you already know about the potential client

36. Over 40 ? Click here to see the 7 top tips for looking half your Age.

37. Gordon Ramsey would kill me for telling you how to cook Turkey like a professional but I don't care.

38. Who says Accountants are boring ! Check out the latest X Class Merc here.

39. The Ad Budget

40. You can set your Ad to run for a specific period and assign a daily budget to it.

41. Always over bid on FB's budget recommendation, FB will not charge you as much as you have bid.

42. Start using Pay Per Click and if Ad successful then consider CPM.

44. You do not send them to your Facebook Wall but a Tab dedicated to what it is you are selling or promoting.

45. Facebook Tabs

46. A Tab is a like a sub page on your Business Facebook Page.

47. To install a tab you need to install an App such as Static IFRAME or Static HTML on your Facebook Page. Use Facebook search box to look for static html or Static Iframe and follow instructions. These are free Apps. There are other Apps that are paid for such as Lujure,

48. You can add, text , images , video etc to your New Tab.

50. Have the video of the X Class Merc doing its thing.

51. Let the client know how to cook the perfect turkey

52. Show the seven tips on looking half your age.

53. Ensure you at least ask for a LIKE, point to the Like button to ensure people understand what you want.

54. Include any other Calls to Action appropriate to the campaign

55. Phone 047 56876 Now or Email me on [email_address]

56. Make your calls to action big and bold on the Page so on one can miss them or mis-understand them.

58. Click Like and the Discount Code will be revealed.

59. Now you know how to cook Turkey Like a Pro Click Like to see How to cook the Ham as well.

60. Click Like to get access to our Competition Form.

61. Static Html & Static iframe Apps will both setup Fan Gates for you.

63. You can target these people directly with an Ad

64. You can target the friends of people who have liked you with an Ad, Facebook will by default add the friends name to the Ad. Like a virtual word of mouth recommendation.

65. Social Credibility , it looks better when lots of people like your page and implies you provide a good service that has made lots of clients happy.

66. Facebook Social Plugins are snippits of code that you can add to your web site to allow people to like your FB page or view status updates from your web site. Again been able to show a large amount of likes to your potential client is better than a small amount of likes.

68. Register now to get discounts on Top Design Fashion.

71. You may end up paying to show an Ad to people who have already responded or who have seen it and are not going to respond.

72. As you Ad becomes less effective Facebook will either charge you more or stop showing your Ad.

73. You can prevent Ad Fatigue by

74. Stopping and starting your Ad so that it is visible at different times of the day.

75. Have different versions of your Ad

76. Once your Ad has run for an appropriate period you should suspend it all together and re-run it in a few weeks or months.

78. Monaghan Bats Festival spreading the word