Presentation I gave at Hacking for Hustlers in NYC on Feb 16, 2012. This is a basic introduction to content and service APIs and how they can help prove your model and grow your business for less time and money than if you didn't use them. Apologies for some of the lack of context. The presentation makes far more sense if you hear me narrating the slides.

1. API Hacking
(for hustlers)
@marcweil

2. Application
Programming
Interface

3. W
T
F

14. A
P
I

15. A
P
I

16. A
P
I

17. http://api.twitter.com/1/statuses/public_timeline.json
A
P http://search.twitter.com/search.json?q=twilio
I
https://api.twitter.com/1/direct_messages.json

18. Two API Verticals
Content Service

19. Content

20. Content

21. Content

22. Mashup!
+

23. +

24. +

25. Two API Verticals
Content Service

26. Service

27. Service

28. Service

29. Why use platforms?

30. Focus on your value
proposition

31. And save the Benjamins!

35. Application Web
Database Web server
Server Framework
Design
Development
Backend Write Host
Environment
Code Config
Geolocation
Web App
DB Server Server OS
Integration Staging Deploy
Environment
Updates
Redundancy Firewall
Monitoring
Security
Patches
Multi
Backups Avail Zones
Scaling

36. Application Web
Database Web server
Server Framework
Design
Development
Backend Write Host
Environment
Code Config
Web App
DB Server Server OS
Integration Staging Deploy
Environment
Updates
Redundancy Firewall
Monitoring
Security
Patches
Multi
Backups Avail Zones
Scaling

38. Build
Backend
Frontend Frontend

39. Build
90
67.5
Backend
Hours
45
22.5
Frontend Frontend
0
Without CloudMine With CloudMine

40. Build
90
67.5
Backend
Hours
45
22.5
Frontend Frontend
0
Without CloudMine With CloudMine

41. Build
90
67.5
Backend
Hours
45
22.5
Frontend Frontend
0
Without CloudMine With CloudMine

42. Build
90
67.5
Backend
Hours
45
22.5
Frontend Frontend
0
Without CloudMine With CloudMine

43. Maintain
Backend
Frontend Frontend

44. Maintain
20
15
Hours per Month
10
5
Backend
Frontend Frontend
0
Without CloudMine With CloudMine

45. Maintain
20
15
Hours per Month
10
5
Backend
Frontend Frontend
0
Without CloudMine With CloudMine

46. Maintain
20
15
Hours per Month
10
5
Backend
Frontend Frontend
0
Without CloudMine With CloudMine

47. Maintain
20
15
Hours per Month
10
5
Backend
Frontend Frontend
0
Without CloudMine With CloudMine

50. Caveats

52. (beyond the bandwagon)

53. So remember...

54. So remember...
• APIs and platforms let you focus on your value
proposition

55. So remember...
• APIs and platforms let you focus on your value
proposition
• Many services you use everyday have APIs that can
enhance your product

56. So remember...
• APIs and platforms let you focus on your value
proposition
• Many services you use everyday have APIs that can
enhance your product
• Don’t rely on fanboyism to make business
decisions; do your homework

57. g
p lu
ss
ele
am
sh
Questions?