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Brand Reputation Monitoring: No Longer an Afterthought
Kevin Shea, Online Marketing, Connectus / August 12, 2009 / 6 comments
Thanks in large part to the growth of social media (see image below), monitoring your brand reputation
online is no longer a "nice to have" program but an essential part of any business operation. The benefits
of proper monitoring are gained by understanding both positive and negative discussions about your
company on the internet. For instance, in the social web 2.0 world, many brand mentions are time- Search
sensitive opportunities for social engagement, whether to strengthen a positive discussion or mitigate a
negative PR crisis. Ignoring or delaying an engagement opportunity can have negative impact on your GO
brand's reputation.
Read > 6 comments
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A Marketers’ Dilemma
Lois Liebow itz, SVP Marketing, Connectus / August 11, 2009 / 6 comments -Select -
We'reright in the middle of those hazy, lazy days of summer, when it can be challenging to stay focused on
serious business issues. But one thing that I have been reading and thinking about lately is the fine line
between gaining more insight into your clients and prospects and crossing that line into the gray space
that feels more like invasion of privacy. I don't mean invasion in the legal or technical sense but in an Topics
ethical and moral sense. When is staying close to your customer a little too close?
This is an example only. Analyst Research (1)
Read > 6 comments Bankruptcy & Restructuring (3)
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Brand Reputation Monitoring: No Longer an Afterthought C-level Insights (2)
Kevin Shea, Online Marketing, Connectus / August 12, 2009 / 6 comments
Document Management (4)
Thanks in large part to the growth of social media (see image below), monitoring your brand reputation Environmental (1)
online is no longer a "nice to have" program but an essential part of any business operation. The benefits Events (1)
of proper monitoring are gained by understanding both positive and negative discussions about your Finance (5)
company on the internet. For instance, in the social web 2.0 world, many brand mentions are time- Life Sciences (1)
sensitive opportunities for social engagement, whether to strengthen a positive discussion or mitigate a Marketing (3)
negative PR crisis. Media Coverage (1)
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Read > 6 comments Regulatory (2)
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A Marketers’ Dilemma
Lois Liebow itz, SVP Marketing, Connectus / August 11, 2009 / 6 comments
We'reright in the middle of those hazy, lazy days of summer, when it can be challenging to stay focused on
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serious business issues. But one thing that I have been reading and thinking about lately is the fine line
between gaining more insight into your clients and prospects and crossing that line into the gray space
that feels more like invasion of privacy. I don't mean invasion in the legal or technical sense but in an July
ethical and moral sense.
S M T W T F S
Read > 6 comments
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Brand Reputation Monitoring: No Longer an Afterthought
15 16 17 18 19 20 21
Kevin Shea, Online Marketing, Connectus / August 12, 2009 / 6 comments
22 23 24 25 26 27 28
Thanks in large part to the growth of social media (see image below), monitoring your brand reputation
online is no longer a "nice to have" program but an essential part of any business operation. The benefits 29 30 31 1 2 3 4
of proper monitoring are gained by understanding both positive and negative discussions about your
company on the internet. For instance, in the social web 2.0 world, many brand mentions are time-
sensitive opportunities for social engagement, whether to strengthen a positive discussion or mitigate a
negative PR crisis. Ignoring or delaying an engagement opportunity can have negative impact on your
brand's reputation.
Read > 6 comments
A Marketers’ Dilemma
Lois Liebow itz, SVP Marketing, Connectus / August 11, 2009 / 6 comments
We'reright in the middle of those hazy, lazy days of summer, when it can be challenging to stay focused on
serious business issues. But one thing that I have been reading and thinking about lately is the fine line
between gaining more insight into your clients and prospects and crossing that line into the gray space
that feels more like invasion of privacy. I don't mean invasion in the legal or technical sense but in an
ethical and moral sense. When is staying close to your customer a little too close?
Read > 6 comments
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