In this simple deck, discover what can happen when you mix the customer with a bad customer service experience and social media. What can you do about it?

1. The Intersection of Customer Service and Social Media Digital Response Marketing Group 239-963-4649 [email_address]

2. Know what to look for Why?

3. This is your customer

4. This is their problem

5. Their perception of customer service?

6. If the problem isn't resolved

7. This is what happens

8. Which leads to this

9. Which leads to this

10. Which escalates to this

11. And now something that could have been handled properly in the beginning, has now turned into a PR nightmare...

12. One of the great things about social media is...

14. It allows you to Listen

15. Just when you think it won't happen to you

16. It will

17. Use the social tools and platforms available to you to make you and your company better at serving the customer.

18. Why?

19. This is the age of the customer

20. If you're customers are going to talk, don't you want them to use social networks to tell others about how great your company is?

21. When it comes to using social media for customer service, it's as simple as this.

22. Be proactive

23. Not reactive

24. Marc Meyer Digital Response Marketing Group [email_address] 412-901-8456 @marc_meyer www.directmarketingobservations.com