090729social Media For Nuance Mobilerv2

Nuance Communications Social Media Marketing Campaign July 2009

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents

Why have a social media presence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Why have a social media presence for DTC products? ,[object Object],[object Object],[object Object],[object Object],[object Object]

We seek out consumers: search for keywords on Twitter, then follow those users Consumers find us: searching on Google, ads, WOM Consumer lands on product website Consumer explores social media touch points, sees community, reviews, customer support Consumer is more likely to purchase if a sizeable engaged community is visible Community influence on DTC sales cycle ,[object Object],[object Object]

Social media options: the universe and major players Social Media 24/7 webcam Online presence aggregator

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To be successful in social media…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goals for Nuance Mobile’s social media presence

Social media overview for Nuance Mobile Performed by a social media employee Performed by internal employees Key

Social media venues: bucket view

How will Twitter work for us? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traffic Networking ,[object Object],[object Object],[object Object],Information ,[object Object],[object Object],[object Object],Customer service

Nuance Mobile division blog: voice of the company

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jott: Brand built by social media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contents

NVC 2.1: Commercial launch goals & venues ,[object Object],[object Object],[object Object],[object Object],Goals: PHASE ONE: PHASE TWO: PHASE ONE PHASE TWO ,[object Object],[object Object],[object Object],[object Object]

How does everything work together? NVC website and blog connects to all touch points & share points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Content is shared Link to site Connect with us:

Frequent & varied updates grows community Frequency of updates and community size Content purpose and venue

Metrics, market size and forecasts Market size & download forecast Engagement based on Nuance Mobile Twitter and Jott social media experience Forecast based on marketing manager’s projections PHASE ONE PHASE TWO Social media metrics Social media engagement forecast Free (months 1-3) Paid (months 4-6)

DTC campaign job descriptions ,[object Object],[object Object]

Savings & value outweigh costs

T9 Nav: Follow the NVC social media plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who’s following T9 Nav? ,[object Object],[object Object],[object Object],[object Object],Word cloud of follower’s bio’s Followers by category (July only) Sample bio

Why did they follow T9 Nav? Keywords used: Feb, March, April 146 followers or ~12/ week, 22 tweets Sample tweets: Keywords used: July 1 to 28 62 followers or ~15/ week, 23 tweets Sample tweets:

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],XT9: Raising visibility

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VSuite: Listening to a growing community

TALKS&ZOOMS: Leverage a niche audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Final recommendation Nuance Mobile as B2B ,[object Object],[object Object],[object Object],DTC products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Final thoughts ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Appendix index

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next steps

Twitter & Facebook statistics for all Nuance pages July 29, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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090729social Media For Nuance Mobilerv2

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