1. Rebranding of World Space Satellite Radio New Media Assignment submitted to Prof. SameerAsht NehaPatodiya (41) Manvi Gupta (31) MBA (PR) SIMC

2. 1WorldSpace Founded in 1990 by Noah A. Samara, its Chairman and CEO Targeted towards the emerging markets of Asia and Africa First and only company with rights to the world's globally allocated spectrum for digital satellite radio covering over 130 countries including India and China, all of Africa and the Middle East and most of Western Europe Currently, 1worldspace broadcasts 62 channels - 38 of which are content provided by international, national and regional third parties and 24 1worldspace-branded stations produced by or for 1worldspace 1worldspace's program directors and radio jockeys operate from studios in Washington, DC, Bangalore, India and Nairobi, Kenya, where 18 original music and lifestyle channels are created for distribution

4. Embrace all forms of expression

5. Respect cultural and social differences

6. Leverage technology to drive positive change

7. Work in global teams, for the good of all

8. Are accountable for everything we do

10. Channels in India

11. WorldSpace Current Branding

14. A subscription cost of 900 Rupees for six months being a very big amount for an ordinary INDIAN, which restricts it from reaching towards the masses.

15. It has made a wave only among IT professionals, executives, hotels, shopping malls, and bars, etc resulting in limited reach of the service.

16. Introduction of PrasarBharati's new policy resulted in a lot of FM stations mushrooming in all states of Indiagiving WorldSpace a tough competition.

17. All other similar services like DTH, TATA SKY, Dish TV etc also have very less subscription charges making WorldSpace less popular among the masses.Lack of adequate marketing strategies

19. Half Yearly Subscription @ Rs. 550

20. Yearly Subscription @ Rs. 1000Mobile and Internet Radio: WorldSpace will now also be available on Mobiles and through Internet Radio Fresh new content with more variety and range

23. Cafes, Lounges, Coffee Shops, Restaurants, Offices, Malls, Hotels, Art Galleries etc. Tagline: ---Tune in----

24. The campaign Phase 1 Phase 1 will include an online teaser campaign through popups to create a buzz before the relaunch of WorldSpace Duration: One month Phase 2 Phase 2 will include a range of online promotions in order to reach our target audience and create a favorably buzz in the market.

26. A funky and interactive India Specific website

27. Content of the website will be centered around the various genres of music WorldSpace offers

28. It will have listings of musical concerts/events taking place in various cities of India

29. It will feature musical charts like the US Top 10, UK Top 10, Billboard etc with names of the WorldSpace stations where these songs can be heard

31. A professional blog will be created to promote the brand

32. It will ensure target customer participation with the brand by encouraging them to write their own blogs

33. Live in studio performance on radio

34. Indian and International Artists will be called upon to perform live on radio

35. Promote upcoming artists

38. WorldSpace will form a tie up with Zynga Games and launch a game called “MusicVille” on Facebook

39. Internet Radio:

41. Thank You